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How to Promote your Twitter for Free

An efficiently designed marketing strategy can set you and your brand apart on Twitter. If you put the work into this platform, your audience will reciprocate and appreciate your brand in return.

Prior to creating a marketing strategy, you should decide what your goal is. Are you trying to drive traffic to your blog posts? Are you selling a product? Do you want to advertise your restaurant or cafe?

After determining your goal, you will need to carefully craft your marketing for Twitter. Instead of paying Twitter to promote your tweets, you can help yourself by using various strategies to promote your Twitter for free.

How to promote individual tweets

When you pay for a promoted tweet, you are paying for a tweet to show up at the top of search results, your timeline, and more prominent places. You will be hitting your audience with your sponsored tweets, but also finding a bigger audience dictated by Twitter.

Alternatively, you can go to Twitter Promote and have Twitter take care of your tweets for $95 a month.

This means that Twitter will take your brand marketing off of your hands, and work with analytics to create your marketing campaign for you. Twitter will schedule your tweets, create sponsored tweets, increase your engagement rate and place you in the list of promoted accounts.

We know you don't want to pay for these services and are looking for ways to promote your Twitter for free. So, here are some things you can do to promote your account for free:


If you would like to promote individual tweets, you can very easily use hashtags. Hashtags will group your tweets together by category and allow anyone else using the same hashtag or searching that subject, will see your tweet.

By using hashtags consistently, you are sure to gain Twitter followers.

Schedule your tweets

You are able to access your engagement tracking on Twitter's dashboard. Visit there to determine what days and times your account is most active. From there, schedule your tweets to be posted at those times.

Twitter is currently testing new features on some accounts, one of which is a scheduling option. This option is free. Depending on the feedback from these tests, it is possible that this feature will be rolled out across the platform in the next year.

Otherwise, you will have to rely on third-party software to schedule your tweets for you.

When scheduling, consider adding a little extra intrigue by sending out teaser content shortly before your regular scheduled tweets. This will make sure that people are waiting for your tweet with a real sense of excitement.


Use reciprocity with influencers to have them retweet something you have posted. You will do the same in return. Influencers post content that resonates with their brand as well as their audience.

The engagement rate of a social media influencer is high because they understand the need to be responsive to their audience. Notice that influencers with a big following are very forthcoming and allow glimpses into their private lives.

Study their social media postings, not just on Twitter. What do they post about? Ask if they would like to partner with your brand and together you can create and provide deals exclusive to Twitter.

Create intelligent tweets

If you are trying to captivate an audience, short but sweet tweets are the way to go. Provide all the necessary information in a clear and concise manner.

Add a photo. Maybe 2. This will make your tweet larger in your followers' timelines and there, help it stand out a little more.

Add a couple of hashtags, so as to draw attention to your tweet.

Everything you share should clearly deliver, or align with, your brand message. It should offer something to your target audience while establishing you as the appropriate source for that information.

For example, if you are a comic, it is a good idea to share content and tweets that showcase your brand of humor and not stock market figures.

Give your followers a little bit of credit -- don't post garbage and expect them to like, follow, and retweet.

Advantages of promoting your Twitter account

There are infinite advantages to promoting your Twitter account. It will provide advertising for your brand, increase brand awareness across a large crosssection of people, connect instantly with your target audience, and boost traffic to your website or blog.

Using social media to your advantage like this is genius. If you put just a little bit of work into researching trending hashtags and media marketing, you will be able to capitalize, allowing your tweets to work for you.

Perhaps you own a small coffee company, but it is located in a very tourist-driven city with a large university. Currently, your traffic is mostly just neighbors from the offices and homes in the surrounding area.

You know your coffee is one in a million, ethically sourced and roasted in-house. You have a great atmosphere in your shop. You host open mic nights and showcase local artists on the walls.

You followed every step required to have your Twitter profile land higher in Google search rankings.

But do you do to get the word out about your brand, drawing tourists and students to your shop?

You turn to Twitter!

Search the hashtags in your area, and add a couple of those hashtags to the bottom of your tweets.

Follow trending hashtags to see if you can manipulate them to fit your brand. Specifically, when you tweet, use the hashtags of the university and the airport code to draw traffic to your site.

Spend a little time researching the best times for posting on Twitter.

Add photos of the inside of your shop. Add a video of someone making a latte. Become your own media source.

Finally, run a promotion for Twitter followers only. If they retweet your promotional tweet and show you, they get a free coffee with the purchase of a baked good.

And just like that, you've done it! You promoted your Twitter, essentially for free- except those few coffees that you had to give away. They were worth it anyway because you have such confidence in your brand, you know those freebies will turn into repeat customers.

Best ways to promote your Twitter content for free

When working on social media to promote your brand, you will try almost anything to get free advertising!

We've already talked about scheduling tweets to be broadcast at the optimal time; purchasing promoted tweets so they are displayed prominently; using rending hashtags to connect others to your content; reaching out to influencers; creating intelligent content.

But what now? There is more you can do to push your brand and for free.

For starters, make sure your Twitter profile is on point.

This means you really need to spend a little time filling it out.

Post photos of yourself or your brand, the more professional, the better. Accurately describe yourself or your brand. Post all the necessary information someone would need to have to support your business or make a purchase. Include your address if appropriate and link your profile to your website or blog.

Then sit back and watch how many more followers you get with a properly filled out profile!

How to promote content on Twitter

Well, aside from all of the previously mentioned tactics, you need to tweet. Without tweeting, no one will ever find your profile.

Tweet as often as you can.

This does not mean that you just retweet the news of the day -- that will get old for your followers pretty fast. You will need to curate your tweets and be sure to keep things fresh by occasionally tweeting photos, videos, and memes that could help draw interested people to follow and engage with your account.

Create your own brand-related hashtags and add them to your content. These hashtags should target people from your current geographical location as well as like-minded people from farther afield.

Do you have a new blog post? Tease it on Twitter with some enticing photos. Your target audience will wander over to your blog and maybe stay for a while.

You can post a video of yourself speaking on behalf of your brand. This shows your target audience that you are social and engaging. This will create curiosity, show personality, and translate into follows.

There are so many ways you can promote your Twitter for free. You need to try each strategy, and go with what works best for you. Use Twitter to your benefit to get free marketing exposure and grow your following organically.

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