Effective Ways to Increase Twitter Followers

If your business is utilizing Twitter as a tool in your marketing campaign, then it’s important to up your follower count in order to engage with a broader target audience.

Twitter is powerful when consumer engagement is high and your relevant content is shared throughout the platform. But what do you do when your follower count is low?

Unfortunately, there’s no clear-cut way to gain followers, even though we know that having a massive and responsive following on Twitter can significantly improve your ROI and encourage your brand growth.

If you’re new to social media, then generating genuine engagement on this or other social media platforms might seem daunting.

To help, let’s dive in to why it’s important to increase followers on social media and some effective ways to do it.

Importance of increasing the number of followers

An effective social marketing campaign functions through user-circulated content. This means that when your business shares a story, generates a tweet or pushes out blog posts, then your Twitter followers can share it. And depending on the type of strategy you’re using, this can lead to a direct or indirect financial gain.

Having an increased Twitter following can help you generate more targeted ads, grow a relevant target audience, increase brand engagement, and help to improve future campaigns.

It can be tough to boost traffic to your platform, and there are often many reasons why people don’t follow.

So what does all of this mean to you?

According to a poll conducted in 2016, the average Twitter user has 453 followers when controlled for uber celebrities. By increasing your number of followers, your content will be front and center on a potential consumer’s profile. There will be less time weeding through popular hashtags or landing comments on influencer pages and more time engaging with those users who are genuinely interested in what you have to offer.

How to buy Twitter followers

One of the quickest and most effective ways to grow your follower count is buying followers. But, this is a bit of a murky area. Buying followers is a widely-used marketing strategy designed to promote your business’ campaign. But you need to be careful about the tactics you use.

There are a plethora of businesses that want to make a fast buck on buying you followers, but many of these companies create bots to follow your profile. These followers are not controlled and consumers can often see through these bots. And, buying followers this way is against Twitter’s terms and services.

It might be tempting to find this type of easy solution, at around $14 for $100 followers, it feels oddly affordable. This bump in followers will help you solidify your social media presence and grow your business or brand.

But before you buy your social media followers, make sure you do your research. You do not want to opt for a company that is buying fake followers through bots as these won’t actually engage with your profile and won’t actually help you at all. And besides, it’s not exactly legal.

The best way to buy followers is through using a company like Twiends. Twiends will put you in a position to connect with Twitter accounts that share your industry, interests, or geographical location. It will not create these followers, and it will not force these people to follow but it will add you to a community of people looking to grow and share -- and it’s all above board!

Before you start taking steps to add more followers, make sure your account is ready! Make sure your profile is complete and includes links to your Linkedin page, website, bricks and mortar address if appropriate. Clear out any old and irrelevant posts. You can do this by searching tweets in your Advanced Search. Research relevant hashtags and schedule tweets to go out at peak times to improve your engagement rates.

How to grow your Twitter following organically

Of course, there are always organic ways to increase your Twitter following.

Some of the best and most effective ways to increase Twitter followers is by working with an influencer, creating a hashtag for your company or campaign, engaging with your audience (by replying to comments or posts), and sharing your blog posts.

The rule of thumb is to share quality content that your target audience will enjoy. Naturally your company will want to post content relevant to not only your marketing strategy but content relevant to your primary business and your followers.

Growing your following organically takes more work. You can reduce some of the work by scheduling your tweets and sending tweets with hashtags -- trending ones if possible, but you may have to tweet up to 15-20 times a day and tailor your content through targeting. These methods can take a few months before you start to see significant results.

How to create content to grow and keep your followers

Now that you’re ready to grow your follower count, it’s important to create content that your followers will love.

As mentioned before, the content will be anything that your followers and target audience will find interesting in relation to your business or brand.

Retweeting interesting articles, sharing your business’ Linkedin activities, or taking advantage of the power of influencers are all essential means of creating content. Posts on your Twitter profile should always link your media platforms, such as your company’s Instagram, YouTube, Facebook or Imgur. And take advantage of the usefulness of your Twitter bio to share all of your social media accounts.

By posting regularly and keeping your future consumer audience engaged, then you are increasing the amount of visibility that your company gets.

Take advantage of automation software tools to schedule your tweets. Twitter is looking at adding this feature to its platform in the near future but until it goes site-wide, you’ll have to rely on outside help. Scheduling tweets allows you to keep pace with your followers and reach them when they are most active online, even if it is in the middle of the night!

Conclusion

It can be hard to get people to follow you on social media, but with some paid efforts mixed with organic growth can see those follower counts rise in a hurry. Use all the tools available to you to reap the most benefit. Create a hashtag and schedule tweets. Taking these easy steps will help you increase engagement and grow your brand!