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Updated 21 Aug 2020

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How to Get More Interaction on Twitter

You have set yourself up on social media and would like to grow your audience. As an established brand or business, having a Twitter account can open you to a whole new social media universe.

But in order to master this vast audience, you need engagement from your followers. Engagement ensures that you are creating brand loyalty and setting yourself up with the best opportunity to market yourself or your brand.

Engagement, schmengagement?

Your engagement rate, whether it is high or low, will tell you a lot about your content. Are you posting what your followers want to read? Are you posting too much about the news and not enough about your business?

Engagement with your account can make your brand look legitimate. It can also draw attention to your other social media profiles, your blog, your website, or your business.

If you are mostly posting content that has nothing to do with your brand you can ensure that your engagement will fall off. If you post too much about your business, you can pretty much promise the same.

You need to find a balance. Social media engagement is different than any other type of marketing. It is all about being cool, but not too cool. It is offering glimpses into your business or brand, but maintaining an easy profile. Getting it right is a lot of give mixed with a little bit of take.

How to increase your engagement on Twitter

Step One: Be social!

Find accounts that are similar to yours and follow them. Comment on their posts, retweet their tweets, like their videos, posts, and memes. It is kind of like courting. Except you are not taking these accounts to the movies- you want that follow back!

More than likely, if you are retweeting content from another account, it will be noticed. The other account is going to check out your profile, notice your content, and hopefully, become social right back at you.

Step Two: Be brief!

As much as your followers want to know about you, they do not want to know that much. Keep your tweets short (and sweet) with as much detail as you can cram into one or two sentences. Write any longer than that, and you risk losing your readers’ interest.

You can tweet information, but keep in mind that there is a lot of information processing happening in a Twitter timeline, and your tweet is just one of many.

If you have big news that requires a longer post, link to a blog post or other website, or, if you are just posting a sale or special, post only the necessary information with a great accompanying image.

Remember, if you keep it short, your followers will have the chance to retweet your post and add their own comments.

Step Three: Be Responsive

We have all been there. You have a full inbox of emails that you will get to “later”. With the rapid pace of social media, unfortunately, later means a loss of engagement. Twitter does not have time for that, so you will need to be on top of your “laters”.

Respond as soon as you receive a notification and you will be happy that you did. Your audience will consider you an engaging account, and will more than likely respond or engage you in the future.

Step Four: Be Smart

Use Twitter tools to your advantage. You can use Twitter ads to buy promoted tweets to get engagement from your audience, especially when your follower count is lower than you would like. A promoted tweet appears as though it is a regular tweet, but will reach a larger audience.

Time your tweets to hit your followers at the right time. You can read the analytics on what times are the best for engagement with your particular audience, but judge the best time to send out scheduled tweets by when you get the most response.

You will need to figure out how to diversify your Twitter following. You will want a mix of broad (a wide group of users) and targeted followers (a specific group of users), followed by a few followed one-to-one.

The perfect blend of all three will guarantee that you are hitting different markets and broadening your brand. Read more on targeting your tweets here.

Twitter is proposing changes to its platform that may change the way we can engage with followers. This may mean changes to the way you approach curating your content. You may need to be more social and find followers in a more organic, old-fashioned way.

Offline strategies for getting more Twitter interaction

You have set yourself up for getting your current Twitter target audience to engage, but how do you drive more traffic from offline media sources to your Twitter account?

Though Twitter is well-used social media, not everyone in the world that is your target audience is on Twitter. Additionally, not everyone you want to reach as an audience will see your tweets. So, you must use offline sources.

Media platforms such as billboards, radio, television and print ads are still working.

Once you have created an offline marketing strategy, Google analytics can be used to leverage your marketing by identifying exactly the demographic visiting your profile as well as the interests of your audience.

Most importantly, you will be able to tell where the traffic to your website or blog post is coming from: social media or through outside sources. This will help you determine where to advertise, and if your Twitter engagement is working.

How can you use offline media platforms to garner more Twitter interaction? We suggest advertising your social media offline.

For visitors to your business, you can display your social media handles, and run Twitter contests that are only advertised in the store. If you are running ads on the radio, television or print media, ask for follows. Print your Twitter handle on your business card and add it to your signature on emails.

Once you have grabbed the attention of your new offline audience, use Twitter threads to entice and gain more followers. You can use threads as teasers, tell stories, post tutorials, and more!

How to update your profile to get more interaction on Twitter

How could we forget to mention this? Your Twitter profile has everything to do with social media engagement. You can post curated content as much as possible, but with one click of your profile, a potential follower will decide if you are worth it or not.

Fill out your profile

If you want your follower count to increase you will need to fill out your profile, entirely. Your name (if it is a personal account) or your brand name will need to be prominently displayed. How are you best known in your industry or area? Use that name.

Post a great photo

Your profile picture is next. If you are the face of your brand, or you have a personal account, post a headshot. If you do not have a headshot available, get one taken, or have a friend with a very good camera take your photo.

Try to remember when choosing a photo for your profile that you would like to be taken seriously.

Link your website

After your new audience has decided to follow you, they will want to know more about you or your brand. Share your website, or blog prominently on your profile so your audience does not have to dig to find it.

Your profile should be a way for your audience to get to know you. If you have a well-designed profile, you should see your follower account climb.

You can learn how to draw followers from analytics about when best to post your content and algorithms that will teach you how to curate your content due to reactions from followers, but if you do not have a great profile, your potential followers will move on.

The best type of tweets for interaction on Twitter

If you are really wanting to increase your engagement on social media, use hashtags. Tweets with hashtags will reach a bigger audience because hashtags are searchable. This means that anyone searching a hashtag that you have used has the potential to see your tweet.

Social media platforms use hashtags in the same way, to connect like-minded users. On Twitter, hashtags are not only searchable, but also clickable. This opens your account and your content to a whole new audience.

Influencers on Twitter are great at interacting with their followers. If you are stuck for something to post- follow a few influencer and watch their content. You may find some great ideas there.

Tweets with hashtags can help you find like-minded users that can help you brainstorm or create new ideas. Twitter allows you to create your own hashtag with your brand name, which can create conversation.

Finally!

You have found the right social network for your brand with Twitter.

This guide has shown you ways to drive interaction with your Twitter followers, and draw a new audience to your brand by using social media and media marketing methods.

Get yourself and your brand out there by posting your Twitter account wherever you can. Your audience engagement can begin offline and move onto social media, and vice versa.

You are your best marketer. Use your social magic to reach as many users as you can, and your interactions will explode.

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