ZURB

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Psychological safety is a bit of a misnomer in creative teams. Creative expression requires having to contend with the uncomfortable feelings of growth and failure. It's what makes the ride more rewarding and purposeful.
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The challenge of building an audience as a creator is figuring out how to master something new while your audience grows a desire for what you create. These two usually go in different directions.
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How do you visually think? It occurred to me today that I visualize thoughts in different ways based on my need. • Planes for detailed thinking • Clouds for vagueness and feelings • Immersive visuals for outcomes
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I became intrigued with the concept of Inversion after reading an article by @JamesClear. As a designer, I've always considered the absence of something or the destruction of ideas in my work, but I'd never seen it articulated in a mental model. Here are my takeaways 👇s
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I wonder how many of these Google properties could survive on their own? Crazy list. It's going to be 23 years of running ZURB in February. We've worked with close to 2000 customers. In all that time we've never done work with Google.
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The Allied Forces lost a large number of their aircraft to German anti-aircraft fire during the Second World War. So they started charting all the bullet holes to figure out where they should reinforce the airplanes with armor. /1
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The best way to learn with an audience is to start asking yourself questions. Then ask people around you questions. Never mind your biases, just hold enough space to listen. If you ask enough people questions, you'll see different perspectives emerge.
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Creating a diverse workplace, and creating a space to inspire curiosity, are not the same thing.
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A conversation that keeps coming up with my team—how you define the three types of reasoning in Advocacy? • Deductive reasoning • Inductive reasoning • Abductive reasoning Each is used to learn about an audience, but it often confuses stakeholders when presenting findings.
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The idea that we create “art for art’s sake” never made sense to me. The purpose of a creative act as an end in itself limits our learning and fulfillment. Doesn't matter if it's art or design. Who wants to ignored? /1
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What sparks our great ideas? Here's a TED gem from @stevenbjohnson based on his book, Where Good Ideas Come From. It's now a decade old, but it's filled with some great ideas. /1 youtube.com/watch?v=0af00U…
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Concrete thinkers often struggle with lateral thinking. It's not because they're not open to working in a different way once they hit a wall, it's that they can't accept that the solution looks nothing like what they were trying to do.
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What is the best way to figure out the design problem? A. One sketch with reactions from 100 customers B. 100 questions answered by one customer C. One question answered by 100 customers
Data-driven or Data-informed? In the design process, I paint with data. It's like an impressionist painting. You learn different things at different fidelities. Sometimes you can see the full picture. Other times you use each "stroke" of data to make an informed guess.
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Read @austinkleon's Steal Like an Artist yesterday. It has a fun, conversational tone filled with small, digestible ideas. It's a great introduction for people who want to be more creative in their work. I took away a few gems 👇g
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If you are into making things with groups of people, this is a wonderful collection of ideas and thoughts. Check out @johncutlefish's gold mine: johnpcutler.github.io/tbm2020/
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Before there was Design Thinking, and before John Arnold, there was James Webb Young. "An idea is nothing more nor less than a new combination of old elements. A good idea has self-expanding qualities. It stimulates those who see it to add to it." /1
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A study of kindergarten children measured 98% of them at genius level in divergent thinking. 5 years later, when they were aged 8-10 years, those at genius level had dropped to 50%. After another five years, the number of divergent thinking geniuses had fallen further still.
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How do you explain divergent thinking in the creative process to concrete thinkers? Recently came across Keat's idea of Negative Capability— the willingness to embrace uncertainty, live with mystery, and make peace with ambiguity.
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Burger King decides to go back to its roots with the new logo.
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I'm looking for a contract UI designer that can also code product and marketing interfaces. I have a few small projects and will likely have ongoing work. Are you a fit or know someone that could help us?
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I like Henrik Kniberg (@henrikkniberg)'s Earliest testable/usable/lovable framework. It addresses the learning aspect of Advocacy, shifting from a product market mindset to an audience engagement mindset. blog.crisp.se/2016/01/25/hen… /1
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Neil Turner (@neilturnerux) has a fun article on the madness and downsides of an MVP. It's more of a rant. 😂 His gripes: 1. It should be minimal (nope). 2. It should be a working product or service (nope). 3. ‘Least effort’ allows us to do a half-arsed job (nope).J
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As a designer, I'm critical of the word science when using it to define truth in a matter. Science is a method, not always an absolute. We must apply thinking and feelings to problem solving. Science can't remove the irrational parts of people. It's innate.
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This gets us closer to our larger vision of Advocacy! Switch from smaller exchanges with people to larger ones instantly. One—>One (individual outreach) One—>Some (segment outreach) One—>Many (customer outreach) One—>A lot (participant outreach) twitter.com/bryanzmijewski…
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2020 has been a strange and unpredictable year, but the team continues to stay focused on creating new features to make the Helio experience awesome! Today we released a feature called Reply.👄n
McPlant, the new Mcdonald's meatless burger. Many thoughts come to mind, but a burger isn't one of them. yahoo.com/finance/news/m…
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Creativity requires change. Change requires uncertainty. Uncertainty results in open-mindedness. Creative decision making is about change, uncertainty, and open-mindedness.
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Tending to your creativity is one of the most fulfilling things you can do—there's an expansion of your consciousness, feelings of wonder and joy, and a more substantial engagement with the world. In other words, making things is an amazing way to connect with people.
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We often mess up our creative output for the simple reason that we use the same device to create as we use to distance ourselves from our work. Our distractions are intertwined with our productivity time.
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“Kierkegaard and Nietzsche and Camus and Sartre have proclaimed that courage is not the absence of despair; it is, rather, the capacity to move ahead in spite of despair.” -Rollo May
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Creativity hits when you least expect it. The 1975 World Series game 6 changed sportscasting forever. The iconic shot of Carlton Fisk waving his home run to stay fair was an accident. Here's the story. 👇a
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Creativity is the connection of ideas, but more importantly, it's the conflict of ideas. Anger can help us clarify this conflict. But without action, angry ideas remain frustrated reactions.
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Constraints are necessary for creative work. Full creative freedom doesn't exist. When I come across an article that aligns with my way of thinking, I love to deconstruct it to find better ways to communicate my own ideas. Sage advice @vanschneider. /1 vanschneider.com/the-myth-of-cr…
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Here's a link to the full survey data. /4 my.helio.app/report/01EMS6X…
We threw in a Payday (debuted 1832) just to show how Baby Ruth (debuted 1921) was for old farts. Millennials agreed, but then we wondered who was still eating a Payday bar? /3
Turns out Millennials like peanuts very much. Not quite as much as other nutty products and chocolate. Favorite candy was Reese's Peanut Butter Cups, which married the two. /2
Peanut or no peanuts? We had a big office argument as to whether millennials still like peanuts, especially in a candy bar! A random Baby Ruth bar in a Zoom call got the whole thing started. /1
This Google icon thread got people angry. In my comments, the emotions weren't so much directed at the visual updates, but the functional one. Here's an example of how the new icons blend together, while the old sheets icons stand out more in the tabs.
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I'm watching my Google icons get updated in my tray. System thinking is necessary to create meaning out of complex systems, but it starts to fall apart when overbearing consistency is used to sell greater meaning. The individual parts are no longer easily distinguishable.
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“We don’t see things as they are. We see them as we are.” –Anaïs Nin
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When deciding on creative directions, only consider what is better for the future, not the investment you've made in each concept. Your time has been spent. It's gone forever, irrelevant to the future. Creative decision making is hard—ignore your sunk costs.
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"Without ambition one starts nothing. Without work one finishes nothing. The prize will not be sent to you. You have to win it." -Emerson
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"I’m not saying that being wrong is the same thing as being creative, but if you are not prepared to be wrong, you will never come up with anything original." -Sir Ken Robinson
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Timing is often the biggest component of creative success. Timing is often hard to get right unless you're a psychic, so create until you get the timing right by luck.
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The fear of making something lame holds us back from doing amazing work. The process of creativity is to just start doing—yet our minds want to get in the way for fear of failure.
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