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“The entire customer journey should be open to experimentation. Otherwise teams will gravitate to lower resistance areas like customer acquisition, and miss the high leverage opportunities that lead to breakout growth” — @SeanEllis
We did some research on what SEO professionals would like to have in their everyday SEO tool. The answer was an extensive "excel sheet" with all the metrics and calculations. So we set up Keyword Explorer. #SEO #seotools #keywords #yearbase
In any argument, always be open to the possibility that you are spectacularly wrong. Especially if you are arguing with your spouse. :)
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