Think with Google MENA

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Free returns are a huge selling point for online retailers. But e-commerce returns are a messy, wasteful process. Not only do retailers lose hundreds of billions in revenue each year, the environmental impact is startling: ♻️ goo.gle/3DAzPJc #ThinkwithGoogle #retail
Happy UAE Flag Day! 🇦🇪 We wish the UAE strength, prosperity, and peace now and into the future. #ThinkwithGooglel#UAEFlagDaya#UAEAER
We’ve got a production guide that’ll help you create spectacular @YouTube ads. @Google Creative Works’ Johannes Helms and @ricogadedk introduce (drum-roll 🥁) their ‘ABCD’ principles. goo.gle/3sPkqzsA #ThinkwithGooglee#creativityy#videoom
Attention is the number one driver of effective YouTube ads. 🔝 Google’s Global Creative Effectiveness Lead, Ariane Le Port, says one simple way to harness attention is by adapting your ads for mobile viewing. 📱 Read more:goo.gle/3DPnySgs8#ThinkwithGooglel#YouTubebzF
What would Halloween be without sweets? Search interest for terms containing “chocolate” received over 11X more interest than “candy” in Saudi Arabia, and 2X more interest in the UAE. 🍫 Sink your teeth into more insights:goo.gle/3gZPvhdT #ThinkwithGooglee#Halloweennx
A conversational ad format sweetened @Oreo's engagement rate by 10X in Morocco. @MDLZ ’s Head of Media and Consumer Experience Middle East, North Africa, and Pakistan (MENAP), Krinio Christaras, reveals how: goo.gle/3TVCjs0 #ThinkwithGoogle #Oreo
An article featuring disability advocates @Dareenbarbar, @JessSmith27, and Asiya Rafiq discussing how retailers need to up their inclusivity game has had an update. It now has audio narration, allowing people to listen rather than read. goo.gle/3TCXYpk #ThinkwithGoogle
Google Trends insights suggest that regional Singles’ Day shoppers are looking to treat themselves holistically: body, mind, and home. 🛍️ Our new article reveals how brands can woo them: ❤️goo.gle/3VUfXZKv #ThinkwithGooglee#SinglesDayy#GoogleeK
Simplicity is key to great content, but pushing boundaries is also a necessity. @highdiveus' Chad Broude and Jen Passaniti, and @cuttersstudios' Michael Lippert, talk us through the creation of the @Jeep Wrangler 4xe ad. goo.gle/3eMLjAG #ThinkwithGoogle #creativity
When it comes to privacy, new @Google and @Ipsos research reveals that customers want more than just to ‘be’ in control, they want to ‘feel’ in control of their data. 🔒 Read more: goo.gle/3D4fZqFq #ThinkwithGooglee#privacyy#customerexperienceeD
By setting the stage with a sense of scale, entertaining audiences while they browse, and creating an evergreen legacy, the @expo2020dubai team captured the hearts of 250 million virtual visitors. 💫 Read more:goo.gle/3T6gNRwm #ThinkwithGooglee#Expo20200#Dubaii1
Rapid industry shifts can pull focus away from innovation. ⚡ With @Kantar, we studied how companies navigate dynamic markets and prepare for the future, and saw that next-generation leadership is defined by 3 behaviours: ➡️ goo.gle/3SX1Pgl #ThinkwithGoogle #marketing
E-commerce returns are messy and wasteful. ❌🌳 @googlecloudd's Jackie Pynadath and@Googlee's Jacqui Owens reveal 6 ways retailers can improve the sustainability of their return process. 📈goo.gle/3MoeeYilC#ThinkwithGooglel#sustainabilityt#retailiMG
How can CMOs and CFOs work closely together with different skill sets, responsibilities, and teams? 🤝 In partnership with@Kantarr, we spoke to Fortune 1000 company leaders about this. Here’s what they said. goo.gle/3rJ5sdUC #ThinkwithGooglee#digitaltransformationny
For #WorldMentalHealthDay, we're sharing actor, author, and advocate @SelmaBlair's article about shifting toward a world where everyone sees themselves represented, & building belonging into media. @WHO goo.gle/3fVsknK #ThinkwithGoogle #inclusion #mentalhealthawareness
Today’s marketers must deliver an improved customer journey across channels. Hear from leaders at @McDonalds, @LEGO_Group, and @RepriseDigital to learn how you can reinvent the omnichannel retail shelf to drive sales. goo.gle/3ebV1wu #ThinkwithGoogle #retail #YouTube
Ads have clear “attention windows”, opportunities where advertisers can either gain or lose audiences’ attention. ⭐ @harperjones, Global Director of Creative Works at @Google, reveals these, and more in our latest article. goo.gle/3CcXtuv #ThinkwithGoogle #marketing
People take their privacy more seriously than you'd expect - brands should too. Recent research by @Google and @Ipsos highlights the business and brand implications of not enacting a good privacy strategy.🔒 goo.gle/3UXpY80L #ThinkwithGooglee#privacyy#trustta
Sink your teeth into Halloween, a growing micro moment in MENA.🧛‍♀️🎃 Our latest article unearths marketing tips and insights on what regional consumers are searching for. Dig ingoo.gle/3LYuQpsyw#ThinkwithGooglel#Halloweene#retaili#marketingn78
Looking to make cross-app ads privacy-safe while maintaining thriving performance? On-device conversion measurement accommodates future privacy standards while retaining and improving observable data. 🔐0
Having trouble kick-starting your digital transformation journey? 📍 In this article, One@Googlee Ads Marketing’s Senior Director, Bethany Poole, breaks digital transformation down into 6 more manageable pieces:goo.gle/3rbIBr9J #ThinkwithGooglee#digitall#transformationnb
Looking to become a digital leader? 📱@Googlee recently partnered with@Kantarr to speak with@FortuneMagazinee 1000 company leaders & marketing professionals about the meaning of true digital transformation. ⬇️ goo.gle/3UIxMKJa #ThinkwithGooglee#digitall#transformationny
To get the most out of digital innovations, companies must be able to pinpoint where to focus their efforts and to understand what strategies are working. That’s why a strong data analytics team that can communicate real-time data insights to the C-suite is crucial. 🗣️d
Discover 3 core principles that can help your business overcome challenges and build successful analytics strategies and teams. ⬇️ goo.gle/3fplJ4Z @avinash @Google #ThinkwithGoogle #marketing #digitaltransformation
Tune in as Poole shares what companies at the forefront of digital have in common, and how your company can achieve its own transformation. 📱➡️goo.gle/3DSRxcHf #ThinkwithGooglee#digitall#transformationn
“When it comes to digital transformation, you don’t have to do everything, but you have to do something”. That's according to Bethany Poole, Senior Director of One @Google Ads Marketing. 👩‍�Ga
تهنئة من القلب الى متابعينا في السعودية بمناسبة اليوم الوطني السعودي. 🎉 كل عام والمملكة العربية السعودية وشعبها بألف خير، مع أطيب التمنيات بدوام الازدهار والتقدّم. #ThinkwithGooglee#SaudiNationalDayy #?????_??????_???????ي#?????_??????_??۲k
Happy National Day to our Saudi Arabian followers! 🎉 We wish your kingdom every success now and in the future. #ThinkwithGooglee#SaudiNationalDayy4
Take a look at these misconceptions and learn how to address them to build a privacy-first future: goo.gle/3SbaZWs #ThinkwithGoogle #privacy #measurement
New @BCG and @Google research reveals three measurement myths that could be holding your marketing back. 🔐0
Data analytics should be top of mind for every advertiser, but building an effective analytics team can be challenging. 🧠 Follow@avinashh Kaushik and@kevinhartmann’s advice on creating that team, & driving business success as a result. 🏅goo.gle/3S2r6FFATE
في هذه المقالة، نشرح كيف استخدمت EgyptianTourismAuthority معلومات الطقس في الوقت الفعلي مع إعلانات الفيديو لجذب اهتمام كل من يبحث عن السفر إلى مصر. ☀️ @ExperienceEgypt goo.gle/3dsVhGM #ThinkwithGoogle #??? #??? #???
Read how the Egyptian Tourism Authority (ETA) used the country's sunshine as their muse, marrying live weather with video ads to drive travel search interest. ☀️ @ExperienceEgypt goo.gle/3LrbIQp #ThinkwithGoogle #Egypt #travel #weather
Jessica Smith, @Dareenbarbar, وAsiya Rafiq يتحدّثن عن أهمية جعل سوق الأزياء في الشرق الأوسط وشمال أفريقيا أكثر شمولية وملاءمة لذوي الاحتياجات الخاصة، وكيف يمكن لذلك أن يفيد القطاع والمجتمع ككل. 👗👩‍🦼goo.gle/3Bp12xc1A#ThinkwithGoogleog#???????ج#??????وxKv8
Do you think the fashion industry could help create a more inclusive world? 👗👩‍�@Dareenbarbarbar, Jessica Smith, and Asiya Rafiq share why MENA fashion retailers need to be mo#disabilityity inclusive, and how that could benefit society and bottom lingoo.gle/3QGCpBHYPjh
موسم #??????_??????? في الشرق الأوسط وشمال أفريقيا مليء باللحظات الجديدة دومًا والعروض التي ينتظرها الجميع كل عام. إذًا، كيف يمكن للمسوّقين الاستفادة من هذا الموسم إلى أقصى حد؟ الإجابة في مقالتنا الجديدة عن #??????_??????? . ⭐ goo.gle/3Bj9w9j
#BlackFriday in the Middle East and North Africa covers emerging moments and bigger events shoppers already love. So how can marketers master the season? 🎓 Our latest Black Friday article has answers:goo.gle/3QIwlskM #ThinkwithGooglee#TGIBlackFridayy#retaill#marketinggA
خلال فعالية Think Black Friday اليوم، كشف @chsarkis المدير التنفيذي للبيع بالتجزئة في @Google MENA، أنّ المستهلكين يعتبرون #??????_??????? فرصة للاستجمام والراحة.💆🏽 ترقّبوا المزيد من المعلومات في مقالتنا القادمة هذا الأسبوع علthinkwithgoogle.com/menaPLFQ
At our Think Black Friday event earlier today, @chsarkis, director of retail at @Google MENA, revealed that consumers lean into #BlackFriday to destress.💆🏽 Learn more in a new article going live othinkwithgoogle.com/menaPL this week!#ThinkwithGooglel#TGIBlackFridaya#retailiqz
انطلقت فعالية Think #BlackFriday بكلمة ترحيبية من @AnthonyNakache، مدير عام @Google التنفيذي في الشرق الأوسط وشمال أفريقيا. لمزيد من النصائح والإحصاءات عن #??????_??????? لا تفوّتوا قراءة مقالتنا القادمة عن #??????_??????? على thinkwithgoogle.com/mena قريبًا.
هل ستنضمون إلينا اليوم في فعالية Think #BlackFriday من تنظيم @Google ؟ نحن بانتظاركم. 👋 تتوفّرعلىthinkwithgoogle.com/menaL أيضًا مجموعة من المقالات وقصص النجاح الملهمة لمساعدتكم على تحقيق أفضل النتائج في عالم التجزئة. 🔓#???????و#???????ز#????_????????ل#??????_???????ضf7w
Joining us at @Google's Think #BlackFriday event today? Can't wait to say hi! If you're looking for the key to unlocking retail success, thinkwithgoogle.com/mena offers articles and success stories to inspire. #ThinkwithGoogle #TGIBlackFriday #marketing #behindthescenes #retail
أكثر ما يهم المتسوّقين في موسم الجمعة_البيضاء هو الحصول على تجربة أكثر راحة ومرونة. 🛒🏪 في مقالتنا القادمة عن # الجمعة_البيضاء سنقدّم إحصاءات جديدة ونصائح لمساعدتكم في تشجيع العملاء على الشراء. #ThinkwithGooglel#TGIBlackFridaya#BlackFridayaN2
No matter what they're buying this Black Friday season, regional shoppers value convenience and flexibility. 🛒🏪 Our upcomin#BlackFridayay article offers fresh insights and tips that can help encourage consumers to tap that 'buy' button.#ThinkwithGooglel#TGIBlackFridayaRV
Black Friday has graduated from a month-long spree to a three-month long shopping extravaganza encompassing emerging and major moments. 🎓 Look out for fresh insights on those moments, and more, in a new#BlackFridayy article coming soon! 📢#ThinkwithGooglel#TGIBlackFridayatM
هذا العام، تأتيكم #??????_??????? لمدة ثلاثة أشهر بدلاً من شهرواحد، في تجربة تسوّق ستكون مليئة باللحظات المميّزة والعروض الجديدة. لا تفوّتوا قراءة مقالتنا القادمة عن أهم الإحصاءات والنصائح حول هذه اللحظات المميّزة وغيرها. 📢 #ThinkwithGooglee#TGIBlackFridayy#BlackFridayy9
Want to know @BritishVogue's secret to digital success?📱🔨 They start with a conversation about goals, and build from there. This British food taste test, featurin@Adelele, formed part of a previous strategygoo.gle/3qhgPJqb5#ThinkwithGooglel#YouTubeb#creativevZW
On-device conversion measurement can help. This new privacy-preserving measurement solution retains and improves observable data, enabling conversion models to focus on a more robust foundation of attributed conversions. 🧐 Learn more:goo.gle/3wKm0VOv
The ad industry is moving away from cross-web and cross-app identifiers. Marketers need solutions that protect user privacy while driving performance. 🔐 #ThinkwithGooglee#privacyy#apppW
Shoppers don’t always have a specific product in mind when they’re #browsing. They search for articles and reviews to help inform their decision.🛍️ That's why it’s important to appear where potential#customerss may be browsing, and create real value that makes you stand out. �vc
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