Think with Google MENA

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Our latest case study shares how Abu Dhabi-based telecom company @etisalat called on dynamic creative optimisation (DCO) to complement traditional out-of-home and static banner ad formats and boost engagement. Read how they dialled up results๐Ÿ‘‡goo.gle/3GER8d9g
Consumers in the United Arab Emirates (UAE) are flooded with telecom ads. And with shoppers constantly searching for better mobile and internet deals, capturing their attention and encouraging action is more important than ever. ๐Ÿ“ฑ๏ฟฝhR
People have access to such a large amount of information today that they see through inauthentic content, or an inauthentic approach, very quickly. ๐Ÿ‘จโ€๐Ÿ’ป ๐Ÿ”Š Read h@CalvinKleinein takes a customer-centric approach to ensure authentic inclusion & diversitgoo.gle/3a0OzWxPbTT
Head to the #ThinkwithGoogle @YouTube Channel for access to consumer insights, trends, and marketing tutorials that will set your brand up for success. ๐Ÿ’ช Click here to subscribe to weekly content:goo.gle/3lJ95gYL #digitalmarketingg#videoo#YouTubeeE
Read on to find out why it's so important that companies carefully consider the experience and relationship they offer their customers: goo.gle/39UTQ1M #ThinkwithGoogle #digitaltransformation
"Thereโ€™s nothing people wonโ€™t buy #online - it just depends on the experience theyโ€™re offered." ๐Ÿ’ป๐Ÿ“ฑ That's according t@benedictevansns, digital media and technology analyst.Fna
Fashion brand @CalvinKlein has become a champion of diversity in fashion over the last few decades. ๐Ÿ›๏ธ Learn how their team ensures their customer experience is an inclusive one for all. ๐Ÿ’๐Ÿพโ€โ™€๏ธ ๐Ÿ‘ฉgoo.gle/3PH1T2IeF#ThinkwithGoogleo#diversityr#inclusionu4HAt5
Which of these steps did you find most interesting? Tell us below. ๐Ÿ‘‡goo.gle/3LI21vJ2 #ThinkwithGooglee#privacyy#retaill
Discover how jewellery company @PANDORA_NA looked to their first-party data collection to enhance the customer experience. ๐Ÿ’ Baltazar Ozonek, VP of data analytics and marketing technology lays out four steps that helped the brand create a seamless customer experience. โฌ‡๏ธV
Digital marketing is a huge driver for online success; it accounts for 22% of all e-commerce revenue, compared to 8% attributed directly to traditional marketing. ๐Ÿ“Š Learn how retailers can capture revenue growth efficiently. โžก๏ธgoo.gle/3yUy2Oi2 #ThinkwithGoogleea
It covers the challenges of #digital transformation, how businesses can prepare themselves for shifts, and what misconceptions there might be around the future of digital tech. goo.gle/3yM21Ik #ThinkwithGoogle #digitaltransformation
Keeping up with the world of #digitalmarketing can feel like a race. ๐Ÿ If you're wondering what your business can do to fast track its way to the finish line โ€” or digital maturity โ€” read this piece by digital media and technology analyst,@benedictevanss. ๏ฟฝvf
Discover how clothing company @hm used a paid Search strategy centered on long-term brand value to reinvent the way they operate in four steps. ๐Ÿ›๏ธ ๐Ÿ”Žgoo.gle/3FQ28nCIr What steps are you taking to increase brand value online? Tell us below. ๏ฟฝ#ThinkwithGoogleg#fashionibHS
Read new research showing how omnichannel retailers should split their online and offline marketing budgets. ๐Ÿ’ต ๐Ÿ›๏ธgoo.gle/3PobKKzsj#ThinkwithGooglel#digitalmarketingn#retailisr
After @avedaโ€™s marketing team created a full-funnel YouTube Ads strategy, they witnessed double-digit increases in #website sessions, as well as a double-digit year-over-year increase in search impressions. Learn about the value of full-funnel marketing ๐Ÿ‘‰goo.gle/3w9zo65iY
That's according to CPG company @FerreroUK, who institutes regular pulse checks to monitor how platforms live up to their responsibilities, how they approach brand safety, and how their suitability controls evolve. Read more: goo.gle/39elLcT #ThinkwithGoogle #YouTube
Whatโ€™s the best way to approach the regular changes in platforms and #brand requirements? Reassess repeatedly. ๐Ÿ“ฒ ๏ฟฝXn
Successful marketers need to understand not just the value of #data, but also the trust that customers place in their favourite brands. ๐Ÿค Discover how relevant experiences and#transparencyy make privacy a win-win for both customers and marketers ๐Ÿ’ฏgoo.gle/3N28dQir7a
Businesses need people ๐Ÿ™‹๐Ÿฟ๐Ÿ‘ฉโ€๐Ÿ’ผ who are able to have difficult conversations about privacy โ€” then find solutions with their teams, says David Campos@Nestlestle. If you're looking to hire the right privacy team, you'll want to ask th#interviewview questiogoo.gle/3L9UdmhbgUw0
โ€œWhat better way to reach them [than] when they are literally searching for answers?โ€ Read about how @KraftHeinzCo became a more #data-driven company after rebalancing toward lower-funnel consideration stages: ๐Ÿ›’goo.gle/3yj0Tf47 #ThinkwithGooglee#YouTubee#videoo
"It is critical for us to leverage lower-funnel tactics, like #search, because it helps fuel our first-party data strategy, as well as answer consumersโ€™ questions when they have them,โ€ explains Sanjiv Gajiwala, U.S. chief growth officer of @KraftHeinzCo in our latest article. โฌ‡๏ธ
Businesses need to know if new recruits really care about privacy ๐Ÿ”, says@katieeytonn of@OMG_UKK. Eyton shares her go-to interview question to help business leaders build privacy-first teams. โฌ‡๏ธ goo.gle/37kEbbg1 #ThinkwithGooglee#privacyy#recruitmenttz
To make more of an impact with their performance marketing, clothing company @hm opted to take a customer-centric, value-based approach. ๐Ÿ›๏ธ Discover how the brand revamped its Search strategy by following 4 simple steps. goo.gle/3yajcD16#ThinkwithGooglee#GoogleSearchhb
But they're not the only brand using innovative technology to bridge the physical and virtual worlds. Check out 4 amazing campaigns that point to the future of innovation in marketing. goo.gle/3F8kVKt #ThinkwithGoogle #digitalmarketing #fashion
A 2021 #MissDior campaign leaned heavily on #Google Lens, allowing in-store customers to scan an image of a perfume bottle to create an augmented-reality garden of blossoming flowers. ๐ŸŒบ โฌ‡๏ธx
Eid Mubarak to you and your loved ones. ๐ŸŒ™ We wish you peace and prosperity during this special time. ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘ง#EidMubarakb#ThinkwithGoogleoXd6gW
Privacy #storytellers can help make privacy more human, articulating what companies can gain by embracing a privacy-first approach, and getting everyone on the same page. Tell us: what's your take on privacy storytellers? goo.gle/3kqMXYe #ThinkwithGoogle #dataprivacy
Share your view๐Ÿ’ก: Privacy is not just about data or privacy notices on a website. Itโ€™s about the way organisations deal with people and their dignity.๏ฟฝ5M
Read how CPG company @FerreroUK was able to almost double its #reach by gaining a clearer understanding of how its suitability preferences matched up to @YouTubeโ€™s controls ๐Ÿซ๐ŸŽฌ๏ฟฝgoo.gle/3MzzDMV7yF#ThinkwithGoogleg#videod#cpgcJFS
Online privacy is top of mind for everyone.โ€โ€ ๐Ÿ”‘ Consumers worry about sharing their personal information, while marketers worry about how to navigate privacy changes and serve their customers. Find out how marketers can meet consumers' expectations here:goo.gle/3vic6us6O
See when other countries like to plan their holidays in our latest search insights piece. โ†’ goo.gle/3OtfMB3 #ThinkwithGoogle #GoogleSearch
Is there a specific day of the week on which you research your travel plans? โœˆ๏ธ Google Search trends reveal that, in Saudi Arabia, search interest for terms around โ€œflightโ€ peaks on Mondays, up 10% versus the average of the other days of the week. โฌ‡๏ธ
Good news... Privacy-first marketing is a win-win for #marketers and agencies! ๐Ÿ† Click on the link below and discover how to future-proof your#programmaticc strategy in 4 easy steps. ๏ฟฝgoo.gle/3EDPgQTea #ThinkwithGooglel#strategyg#digitalmarketingnqs
Discover the importance of offering users a truly engaging, reliable, and consistent app experience. ๐Ÿ‘€ goo.gle/3EvRq4Pq #ThinkwithGooglee#appss#digitalmarketingg
Apps are everywhere, which is why building awareness and getting people to download your #app is only just the beginning. What's next? Ensuring your app becomes a part of people's daily lives.๐Ÿ“ฑ โฌ‡๏ธm
Customers want brands to take their privacy seriously. ๐Ÿ” Most marketers know this โ€” but getting privacy right requires buy-in from colleagues outside the marketing department. We asked experts what it takes to build a privacy-centric organisation here:goo.gle/3EyGqnlDf
Struggling to find the secret to building a winning app for your #industry?๐Ÿค” Discover the best ways to create an engaging app that builds a bond with#customerss ๐Ÿฆธโ€โ™‚โ€goo.gle/3MgraOM26 #ThinkwithGooglel#appsp#digitalmarketingnKi
Want to know what the key success factors are for #privacy_first marketing? ๐Ÿ” Read on to discover how programmatic#advertisingg can help future-proof your promotional needs. ๏ฟฝgoo.gle/3Of9i8R9u #ThinkwithGooglel#Strategyg#firstpartydatatZt
As we enter the age of privacy-friendly measurement, marketers are increasingly faced with data gaps. ๐Ÿ“ˆ Learn how โ€” by combining proven methods with innovative technology โ€” new analytical frameworks can help marketing activities contribute to business success in this new era.โฌ‡๏ธx
Automation can help with everything from bidding to attribution โ€” and now thereโ€™s a way to put it all together. ๐Ÿ”— Read how brands across Europe, the Middle East and Africa are using Performance Max campaigns to reach the right customers at the right timegoo.gle/3usT97F8N
Faced with strong competition, Renault's Turkey team began searching for ways to generate leads across separate campaigns, using different formats & platforms. Read how Performance Max helped them reduce cost per conversion and increase the number of leads goo.gle/3JfAZKP
No matter what time of year it is, marketing never stops. Visit thinkwithgoogle.com to stay on top of the latest trends and key insights that can help you keep your brand ahead of the curve.
Having trouble effectively reaching your customers across #channels due to unpredictable customer behaviors? Read how Performance Max campaigns provide a streamlined solution that consolidates your #ads across every Google channel, in one single campaign. goo.gle/3r55qwZ
Learn how digital-savvy leaders can help companies unlock 3X higher revenue growth, and cost savings, in this new research from @BCG (Boston Consulting Group) and @Google. ๐Ÿ”goo.gle/36LmykJp #ThinkwithGooglee#digitalmarketinggJ
Ramadan Kareem. We hope this holy month is filled with joyful moments spent with your loved ones. ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€#Ramadankareemr#ThinkwithGoogleoUsSa
Wondering how to get started on building a unified #measurement approach? ๐Ÿ“Š Our latest article talks about the steps you can take to better your#marketingg investments and drive business success:goo.gle/3tROzj93 #ThinkwithGooglee#digitalmarketinggF
New research from @BCG (Boston Consulting Group) and @Google reveals that the value of digital transformation is linked to scaling solutions at speed. Discover 3 traits that digital leaders share ๐Ÿ‘จ๐Ÿฝโ€๐Ÿ’ผ๏ฟฝgoo.gle/3tPCBq2sx#ThinkwithGoogleo#Googleo#digitalmarketinge2ym2A
With #beauty shoppers unable to test products in-store during the pandemic, Lancรดme turned to innovation to launch a new mascara โ€” without the need for consumers to visit a store. ๐Ÿ‘๏ธ Read the success story behind#Lancรดmee's use of a 3D display ad format:goo.gle/3tM34F0hL
MENAโ€™s gaming community seek feel-good entertainment during Ramadan as they look to explore the in-game world alongside fans. Discover key opportunities that help brands connect with the 2 types of #gaming audiences during #Ramadan๐ŸŒ™ :goo.gle/3LmkJZSo #ThinkwithGoogleeC
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