Think with Google MENA
Geoff Peters 
Yannis Estrada 
JohnBWellsCTM 
Free returns are a huge selling point for online retailers.
But e-commerce returns are a messy, wasteful process. Not only do retailers lose hundreds of billions in revenue each year, the environmental impact is startling: ♻️ goo.gle/3DAzPJc
#ThinkwithGoogle #retail
Happy UAE Flag Day! 🇦🇪
We wish the UAE strength, prosperity, and peace now and into the future. #ThinkwithGooglel#UAEFlagDaya#UAEAER
We’ve got a production guide that’ll help you create spectacular @YouTube ads.
@Google Creative Works’ Johannes Helms and @ricogadedk introduce (drum-roll 🥁) their ‘ABCD’ principles.
goo.gle/3sPkqzsA
#ThinkwithGooglee#creativityy#videoom
Attention is the number one driver of effective YouTube ads. 🔝
Google’s Global Creative Effectiveness Lead, Ariane Le Port, says one simple way to harness attention is by adapting your ads for mobile viewing. 📱
Read more:goo.gle/3DPnySgs8#ThinkwithGooglel#YouTubebzF
What would Halloween be without sweets?
Search interest for terms containing “chocolate” received over 11X more interest than “candy” in Saudi Arabia, and 2X more interest in the UAE. 🍫
Sink your teeth into more insights:goo.gle/3gZPvhdT
#ThinkwithGooglee#Halloweennx
A conversational ad format sweetened @Oreo's engagement rate by 10X in Morocco. @MDLZ ’s Head of Media and Consumer Experience Middle East, North Africa, and Pakistan (MENAP), Krinio Christaras, reveals how:
goo.gle/3TVCjs0
#ThinkwithGoogle #Oreo
An article featuring disability advocates @Dareenbarbar, @JessSmith27, and Asiya Rafiq discussing how retailers need to up their inclusivity game has had an update. It now has audio narration, allowing people to listen rather than read.
goo.gle/3TCXYpk
#ThinkwithGoogle
Google Trends insights suggest that regional Singles’ Day shoppers are looking to treat themselves holistically: body, mind, and home. 🛍️
Our new article reveals how brands can woo them: ❤️goo.gle/3VUfXZKv
#ThinkwithGooglee#SinglesDayy#GoogleeK
Simplicity is key to great content, but pushing boundaries is also a necessity.
@highdiveus' Chad Broude and Jen Passaniti, and @cuttersstudios' Michael Lippert, talk us through the creation of the @Jeep Wrangler 4xe ad.
goo.gle/3eMLjAG
#ThinkwithGoogle #creativity
When it comes to privacy, new @Google and @Ipsos research reveals that customers want more than just to ‘be’ in control, they want to ‘feel’ in control of their data. 🔒
Read more:
goo.gle/3D4fZqFq
#ThinkwithGooglee#privacyy#customerexperienceeD
By setting the stage with a sense of scale, entertaining audiences while they browse, and creating an evergreen legacy, the @expo2020dubai team captured the hearts of 250 million virtual visitors. 💫
Read more:goo.gle/3T6gNRwm
#ThinkwithGooglee#Expo20200#Dubaii1
Rapid industry shifts can pull focus away from innovation. ⚡
With @Kantar, we studied how companies navigate dynamic markets and prepare for the future, and saw that next-generation leadership is defined by 3 behaviours: ➡️
goo.gle/3SX1Pgl
#ThinkwithGoogle #marketing
E-commerce returns are messy and wasteful. ❌🌳
@googlecloudd's Jackie Pynadath and@Googlee's Jacqui Owens reveal 6 ways retailers can improve the sustainability of their return process. 📈goo.gle/3MoeeYilC#ThinkwithGooglel#sustainabilityt#retailiMG
How can CMOs and CFOs work closely together with different skill sets, responsibilities, and teams? 🤝
In partnership with@Kantarr, we spoke to Fortune 1000 company leaders about this. Here’s what they said.
goo.gle/3rJ5sdUC
#ThinkwithGooglee#digitaltransformationny
For #WorldMentalHealthDay, we're sharing actor, author, and advocate @SelmaBlair's article about shifting toward a world where everyone sees themselves represented, & building belonging into media.
@WHO
goo.gle/3fVsknK
#ThinkwithGoogle #inclusion #mentalhealthawareness
Today’s marketers must deliver an improved customer journey across channels.
Hear from leaders at @McDonalds, @LEGO_Group, and @RepriseDigital to learn how you can reinvent the omnichannel retail shelf to drive sales.
goo.gle/3ebV1wu
#ThinkwithGoogle #retail #YouTube
Ads have clear “attention windows”, opportunities where advertisers can either gain or lose audiences’ attention. ⭐
@harperjones, Global Director of Creative Works at @Google, reveals these, and more in our latest article.
goo.gle/3CcXtuv
#ThinkwithGoogle #marketing
People take their privacy more seriously than you'd expect - brands should too.
Recent research by @Google and @Ipsos highlights the business and brand implications of not enacting a good privacy strategy.🔒
goo.gle/3UXpY80L
#ThinkwithGooglee#privacyy#trustta
Sink your teeth into Halloween, a growing micro moment in MENA.🧛♀️🎃
Our latest article unearths marketing tips and insights on what regional consumers are searching for.
Dig ingoo.gle/3LYuQpsyw#ThinkwithGooglel#Halloweene#retaili#marketingn78
Looking to make cross-app ads privacy-safe while maintaining thriving performance?
On-device conversion measurement accommodates future privacy standards while retaining and improving observable data. 🔐0
Having trouble kick-starting your digital transformation journey? 📍
In this article, One@Googlee Ads Marketing’s Senior Director, Bethany Poole, breaks digital transformation down into 6 more manageable pieces:goo.gle/3rbIBr9J
#ThinkwithGooglee#digitall#transformationnb
Looking to become a digital leader? 📱@Googlee recently partnered with@Kantarr to speak with@FortuneMagazinee 1000 company leaders & marketing professionals about the meaning of true digital transformation. ⬇️ goo.gle/3UIxMKJa
#ThinkwithGooglee#digitall#transformationny
To get the most out of digital innovations, companies must be able to pinpoint where to focus their efforts and to understand what strategies are working. That’s why a strong data analytics team that can communicate real-time data insights to the C-suite is crucial. 🗣️d
Discover 3 core principles that can help your business overcome challenges and build successful analytics strategies and teams. ⬇️
goo.gle/3fplJ4Z
@avinash @Google
#ThinkwithGoogle #marketing #digitaltransformation
Tune in as Poole shares what companies at the forefront of digital have in common, and how your company can achieve its own transformation. 📱➡️goo.gle/3DSRxcHf
#ThinkwithGooglee#digitall#transformationn
“When it comes to digital transformation, you don’t have to do everything, but you have to do something”.
That's according to Bethany Poole, Senior Director of One @Google Ads Marketing. 👩�Ga
تهنئة من القلب الى متابعينا في السعودية بمناسبة اليوم الوطني السعودي. 🎉
كل عام والمملكة العربية السعودية وشعبها بألف خير، مع أطيب التمنيات بدوام الازدهار والتقدّم.
#ThinkwithGooglee#SaudiNationalDayy
#?????_??????_???????ي#?????_??????_??۲k
Happy National Day to our Saudi Arabian followers! 🎉
We wish your kingdom every success now and in the future.
#ThinkwithGooglee#SaudiNationalDayy4
Take a look at these misconceptions and learn how to address them to build a privacy-first future: goo.gle/3SbaZWs
#ThinkwithGoogle #privacy #measurement
Data analytics should be top of mind for every advertiser, but building an effective analytics team can be challenging. 🧠
Follow@avinashh Kaushik and@kevinhartmann’s advice on creating that team, & driving business success as a result. 🏅goo.gle/3S2r6FFATE
في هذه المقالة، نشرح كيف استخدمت EgyptianTourismAuthority معلومات الطقس في الوقت الفعلي مع إعلانات الفيديو لجذب اهتمام كل من يبحث عن السفر إلى مصر. ☀️
@ExperienceEgypt
goo.gle/3dsVhGM
#ThinkwithGoogle
#??? #??? #???
Read how the Egyptian Tourism Authority (ETA) used the country's sunshine as their muse, marrying live weather with video ads to drive travel search interest. ☀️
@ExperienceEgypt
goo.gle/3LrbIQp
#ThinkwithGoogle #Egypt #travel #weather
Jessica Smith, @Dareenbarbar, وAsiya Rafiq
يتحدّثن عن أهمية جعل سوق الأزياء في الشرق الأوسط وشمال أفريقيا أكثر شمولية وملاءمة لذوي الاحتياجات الخاصة، وكيف يمكن لذلك أن يفيد القطاع والمجتمع ككل. 👗👩🦼goo.gle/3Bp12xc1A#ThinkwithGoogleog#???????ج#??????وxKv8
Do you think the fashion industry could help create a more inclusive world? 👗👩�@Dareenbarbarbar, Jessica Smith, and Asiya Rafiq share why MENA fashion retailers need to be mo#disabilityity inclusive, and how that could benefit society and bottom lingoo.gle/3QGCpBHYPjh
موسم #??????_??????? في الشرق الأوسط وشمال أفريقيا مليء باللحظات الجديدة دومًا والعروض التي ينتظرها الجميع كل عام. إذًا، كيف يمكن للمسوّقين الاستفادة من هذا الموسم إلى أقصى حد؟
الإجابة في مقالتنا الجديدة عن #??????_??????? . ⭐
goo.gle/3Bj9w9j
#BlackFriday in the Middle East and North Africa covers emerging moments and bigger events shoppers already love. So how can marketers master the season? 🎓
Our latest Black Friday article has answers:goo.gle/3QIwlskM
#ThinkwithGooglee#TGIBlackFridayy#retaill#marketinggA
خلال فعالية Think Black Friday اليوم، كشف @chsarkis المدير التنفيذي للبيع بالتجزئة في @Google MENA، أنّ المستهلكين يعتبرون #??????_??????? فرصة للاستجمام والراحة.💆🏽
ترقّبوا المزيد من المعلومات في مقالتنا القادمة هذا الأسبوع علthinkwithgoogle.com/menaPLFQ
At our Think Black Friday event earlier today, @chsarkis, director of retail at @Google MENA, revealed that consumers lean into #BlackFriday to destress.💆🏽
Learn more in a new article going live othinkwithgoogle.com/menaPL this week!#ThinkwithGooglel#TGIBlackFridaya#retailiqz
انطلقت فعالية Think #BlackFriday بكلمة ترحيبية من @AnthonyNakache، مدير عام @Google التنفيذي في الشرق الأوسط وشمال أفريقيا.
لمزيد من النصائح والإحصاءات عن #??????_??????? لا تفوّتوا قراءة مقالتنا القادمة عن #??????_??????? على thinkwithgoogle.com/mena قريبًا.
هل ستنضمون إلينا اليوم في فعالية Think #BlackFriday من تنظيم @Google ؟ نحن بانتظاركم. 👋
تتوفّرعلىthinkwithgoogle.com/menaL أيضًا مجموعة من المقالات وقصص النجاح الملهمة لمساعدتكم على تحقيق أفضل النتائج في عالم التجزئة. 🔓#???????و#???????ز#????_????????ل#??????_???????ضf7w
Joining us at @Google's Think #BlackFriday event today? Can't wait to say hi!
If you're looking for the key to unlocking retail success, thinkwithgoogle.com/mena offers articles and success stories to inspire.
#ThinkwithGoogle #TGIBlackFriday #marketing #behindthescenes #retail
أكثر ما يهم المتسوّقين في موسم الجمعة_البيضاء هو الحصول على تجربة أكثر راحة ومرونة. 🛒🏪
في مقالتنا القادمة عن # الجمعة_البيضاء سنقدّم إحصاءات جديدة ونصائح لمساعدتكم في تشجيع العملاء على الشراء.
#ThinkwithGooglel#TGIBlackFridaya#BlackFridayaN2
No matter what they're buying this Black Friday season, regional shoppers value convenience and flexibility. 🛒🏪
Our upcomin#BlackFridayay article offers fresh insights and tips that can help encourage consumers to tap that 'buy' button.#ThinkwithGooglel#TGIBlackFridayaRV
Black Friday has graduated from a month-long spree to a three-month long shopping extravaganza encompassing emerging and major moments. 🎓
Look out for fresh insights on those moments, and more, in a new#BlackFridayy article coming soon! 📢#ThinkwithGooglel#TGIBlackFridayatM
هذا العام، تأتيكم #??????_??????? لمدة ثلاثة أشهر بدلاً من شهرواحد، في تجربة تسوّق ستكون مليئة باللحظات المميّزة والعروض الجديدة.
لا تفوّتوا قراءة مقالتنا القادمة عن أهم الإحصاءات والنصائح حول هذه اللحظات المميّزة وغيرها. 📢
#ThinkwithGooglee#TGIBlackFridayy#BlackFridayy9
Want to know @BritishVogue's secret to digital success?📱🔨
They start with a conversation about goals, and build from there.
This British food taste test, featurin@Adelele, formed part of a previous strategygoo.gle/3qhgPJqb5#ThinkwithGooglel#YouTubeb#creativevZW
On-device conversion measurement can help.
This new privacy-preserving measurement solution retains and improves observable data, enabling conversion models to focus on a more robust foundation of attributed conversions. 🧐
Learn more:goo.gle/3wKm0VOv
The ad industry is moving away from cross-web and cross-app identifiers. Marketers need solutions that protect user privacy while driving performance. 🔐
#ThinkwithGooglee#privacyy#apppW
Shoppers don’t always have a specific product in mind when they’re #browsing.
They search for articles and reviews to help inform their decision.🛍️
That's why it’s important to appear where potential#customerss may be browsing, and create real value that makes you stand out. �vc
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