Social Media Week

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And we’re live! Hear from @tobyd, @CathyHackl and @themcinerney about the secrets of the Metaverse! twitter.com/i/spaces/1LyxB…
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Join me and @themcinerney and @CathyHackl the two smartest people on the topic for a conversation about Marketing in the Metaverse today at 11am ET twitter.com/i/spaces/1LyxB… #marketing #metaverse #ar #vr
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JUST ANNOUNCED: Social Media Week will take place in Kyiv on November 11-12, 2021. Join worldwide industry leaders as they share discoveries from the past year. Don't miss out, check the full details here. Get your early bird tickets today.
Moderating today's #SMWLA Meetups are @IHGhotels' @ToriTidwell and @Google's @princessology! Join Victoria on all things paid social and Chaka on AI influencers! adweek.it/SMWLA
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Creators are harnessing cryptocurrencies. During this session, N2N2's @justinrezvani, @teambossbabe's Danielle Canty, and @ColinandSamir's @samirchaudry explore all aspects of what’s next for the Creator Economy. #SMWLA adweek.it/SMWLA
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Question from @hulu's @TatianaInMedia: What can brands do to help to continue long-term equity for creators: Stacy: We all want different things—to act, to dance, to model, etc.—so it's nice to have someone who can create connections and help set up auditions. #SMWLA
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Join Adweek Creator House Of The Year "The Crib Around The Corner" as they discuss the strategies behind their millions of views on TikTok, how they really feel about diversity initiatives, and what it takes to make a branded post take off. #SMWLA adweek.it/SMWLA
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Join author, DJ and @HbFit founder @HannahBronfman as she shares insights and tips learned throughout the evolution of her presence as an advocate and a host. #SMWLA adweek.it/SMWLA
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Next up, @TribeDynamics' @cmbegley and Brit McCorquodale outline the strategies billion-dollar brands are using to dominate conversation on social—and what your brand can learn from the best in class. #SMWLA adweek.it/SMWLA
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Join @keyinfluencer, founder of @AuthenticatedLA, as he addresses key questions as we navigate this next chapter of social media. #SMWLA adweek.it/SMWLA
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Welcome back! It's time for Day 3 of #SMWLA, the final day of our worldwide event where the industry's best marketers talk about the state of social media and influencer marketing. Join us on the virtual stage: adweek.it/SMWLA
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Micro-influencers have smaller follower counts but can drive authenticity and brand affinity that outperforms larger content creators. Learn with @tint's @ivonnealdazz and S. David Ramirez why brands are using micro-influencers. #SMWLA adweek.it/SMWLA
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"Memes are one of the main ways to make anything go viral. Even political parties will reach out to meme accounts first. We (meme-centric influencers and accounts) help things go viral." @Daddyissues__
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At #SMWLA's ‘The Meme Economy’ panel with Doing Things Media's Reid Hailey and @Daddyissues__, learn how memes are applied to real-time Culturally Relevant Marketing and how top meme creators produce branded content that capitalizes on real-time trends. adweek.it/SMWLA
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Up next, @whalar's @KarynSpencer and @ATT's @ItNixB discuss how launching The Crib Around The Corner—the first TikTok house in Los Angeles for Black creators—led to big organic performance for AT&T TV, and more! Get the insights at #SMWLA: adweek.it/SMWLA
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Marketing insights from "Micro vs Macro: Which Influencer Audience is Best?" meetup with @Adriyoung at @Adweek's #SMWLA yesterday! 🧵👇
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On impostor syndrome: Be less worried about how and why you got there and more focused on being the dopest version of yourself. If you don't trust your own self, trust the person who thinks you're worthy of that opportunity. And in the meantime, do the work. @Luvvie #SMWLA
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Welcome back to Day 2 of #SMWLA, a three-day worldwide event where the industry's best marketers talk about the state of social media marketing. Let's get this party started as @tobyd opens the virtual stage! adweek.it/SMWLA
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Internet culture has changed how younger generations interact with advertising. For today's final Academy session at #SMWLA, join @WiedenKennedy's @JPettyIII explores what modern brand partnerships need to look like to succeed in internet culture. adweek.it/SMWLA
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Thanks again for the opportunity, @Adweek. Hope those who watched found it useful! twitter.com/Adweek/status/…
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In our next #SMWLA Academy session, @PepsiCo's @gabealonso explores how the brand is developing key influencer partnerships to drive cultural relevancy and rebuild its brand equity with a new generation of energy drinkers. adweek.it/SMWLA
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For our next Academy session at #SMWLA, @riotgames' @AliMiller explains how Riot approached the ground floor assembly of an entirely new gaming community, founded upon a grassroots foundation of influencer relationships. adweek.it/SMWLA
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For our first #SMWLA Academy session of the day, @Google's Amy Hemmati and Eva Valerio discuss how to drive action with up to 3 billion people in their favorite content feeds across Google and YouTube. adweek.it/SMWLA
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That's all for today's Main Stage sessions at #SMWLA! Don't miss tomorrow's lineup, and many thanks to our partners for making this event possible. Not registered? Join in the fun: adweek.it/SMWLA
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Next, @Headspace's Val Kaplan, @collectivelyInc's @njsilverstein and @chrissyford talk with @griner about the power of influencers to normalize taboo conversations while also striking the right balance of brand integration. #SMWLA adweek.it/SMWLA
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Join @InmarInc's Leah Logan as she discusses the crucial role that influencers play in driving social commerce growth and how marketers can capitalize on the connection influencers have with their followers to impact consumer purchase decisions. #SMWLA adweek.it/SMWLA
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Next, @REVOLVE's Raissa Gerona explores how the brand is approaching influencer marketing, how they pivot their strategies as the space continues to evolve, and tips for ensuring partnerships move the needle and foster long-term loyalty. #SMWLA adweek.it/SMWLA
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This talk with @riotgames' Nikki Lewis and Casey Clough explores the social-first approach to community engagement, with a lens on how social media isn't a channel, but a forum for connection. #SMWLA adweek.it/SMWLA
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Join Adweek for a discussion about the It Gets Better Project and how they worked with creators and content to connect with LGBTQ+ youth—featuring @tiktok_us' Brett Peters, @ItGetsBetter's @BrianWenke and Hammy Hamilton (@ hammy on TikTok). #SMWLA adweek.it/SMWLA
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Next up, @Google's Eva Valerio explores the consumer shift to personalized content feeds and how businesses are finding success within these experiences across Google and YouTube. #SMWLA adweek.it/SMWLA
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For our first #SMWLA session, @NFL's Tim Ellis, @IanTrombetta and @AubreyPeacock dive into how the League is utilizing social media and next-gen platforms as an extension of their brand strategy to better engage both players and fans. adweek.it/SMWLA
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NOW: Adweek's @tobyd kicks off #SMWLA, a multi-day worldwide event that assembles global leaders, social media practitioners and digital marketers to forge the future of social media marketing. Join us: adweek.it/SMWLA
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And that concludes our four-day #SMWNYC event! Thank you so much for following along throughout the week. A huge thanks to the speakers and audience members alike! adweek.it/SMWNYC-2021
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Hear from @Twitter's @Phonz on how his career journey started and how it's going—leading to his current position at the center of the public conversation. Join him and @JessZafarris as they navigate tips for the always-on nature of the industry. #SMWNYC adweek.it/SMWNYC-2021
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With rapidly changing behaviors, do you have a real understanding of how your customers interact with your brand? Discover how to create a culture of learning agility within your organization and more with @Profitero's @Pezmeister1! #SMWNYC adweek.it/SMWNYC-2021
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Join @tiktok_us' @katienyc as she discusses her guiding principles that united a culture and fueled creativity for her team. It's the ultimate "how to guide" to create an inclusive environment and inspire great work. #SMWNYC adweek.it/SMWNYC-2021
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Being a next-generation CMO means you need to be an inspiring leader who rallies teams through the daily twists of the marketing organization. Join @Uber's @shivramv as he shares how to develop breakthrough teams and become an empathetic leader. #SMWNYC adweek.it/SMWNYC-2021
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Join @Mastercard's @RajaRajamannar as he discusses this new approach to marketing that will reestablish its relevance and impact, putting its practice back in the driver’s seat to lead brand equity, business growth, and a competitive edge. #SMWNYC adweek.it/SMWNYC-2021
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Eric is the co-chair of Adweek's Social Media Council. "Marketing only makes up just a fraction of who they are. Every single one of them seeks to make a difference in the world." Meet them all: adweek.it/2N23moT @toda #SMWNYC
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How you think How it actually goes your marketing career is going to go @toda #SMWNYC
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To kick off #SMWNYC's inaugural "Road to CMO Day," @Facebook's @toda gives us a look at this programming, which takes looks at the changing role of the CMO and offer inspiration and tangible career advice from senior marketing and social media leaders. adweek.it/SMWNYC-2021
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Welcome back for Day 4 of #SMWNYC! Today's theme is the Road to CMO, where top leaders from brands and social platforms share their insights into what it takes to advance your career and lead the charge. Our Main Stage show is about to begin—join us! adweek.it/SMWNYC-2021
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Join @Google's @sapochat, who outlines the mental models and strategies needed to listen effectively from Social out, craft strategies that are flexible from that while adapting to real time change. #SMWNYC adweek.it/SMWNYC-2021
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In this session, @BrandEntNet's @tyler_folkman and Megan Savitt explore the exponential power of influencer marketing and the power of AI to maximize ROI on influencer marketing campaigns for brands. #SMWNYC adweek.it/SMWNYC-2021
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Did the pandemic suddenly give us all time to talk again? @PrimeVideo's @kengibbsjr breaks down the social audio movement and why we’re all so excited about using our phones … to talk! #SMWNYC adweek.it/SMWNYC-2021
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In this Academy, @Facebook's @valleau takes a deep dive into what's new, what's next and most importantly, what's needed to ensure an empathetic and values-driven future in mixed reality. #SMWNYC adweek.it/SMWNYC-2021
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In this Academy, @onepeloton's @tatianaurriaga discusses ways to comfortably navigate change, by staying curious in your craft, actively listening to your consumers, and trusting your teammates. #SMWNYC adweek.it/SMWNYC-2021
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