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Meet @amandatjordan! Fun fact: She LOVES the Teenage Mutant Ninja Turtles (but honestly, who doesn’t?) Learn more about Amanda before her talk at #MozCon as part of our "Meet the Speakers" video series:
Get the competitive insights you need to grow your business with this quick workflow for Moz Pro — even if your site's new or super small! 🔥 via@dr_petee
The Strategies for Local SERP Tracking report covers: 🏆 How SERP tracking is essential to competitive SEO 🤳 7 key tracking strategies to help you understand searchers & unique industries 📈 How to implement these strategies with@getSTATTAT Get it
SEOs have used @Google Autocomplete for ages as a great free keyword research tool. But not everyone knows how to make the most of it as an SEO tool. Do you? Learn how now: 👉 via@seosmartyy
Are you subscribed to the Moz Top 10? It's your exclusive digest of the information you don't always have time to hunt down — but definitely want to read. 📖 Subscribe
Q: What's the secret to knowing if your SEO strategies worked? 🤫 A: Measuring and tracking your results with data! 📏 Learn how with the new Professional's Guide to
Like many of you, I'm having a hard time concentrating on our work right now, but if you'd like 5 minutes of focusing on this quarter's developments in local SEO, please stop by my @Moz column today.…
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Can’t make it to Seattle this year? Enjoy #MozCon from your home base with our livestream tickets:
Two weeks from today, we’ll be kicking off #MozCon live in Seattle! 🗓️ If you haven’t got your tickets yet, there’s still time. Grab
Meet @TinaInTheSun! Fun fact: She loves cosplay - one of her favorites is her “Sailor Leia”. Learn more about Tina before her talk at #MozCon as part of our "Meet the Speakers" video series:
The early bird gets the worm, but no one said the night owls shouldn't get a little something too. 🦉 With only 2 weeks til camp, there's still time to save! Get $200 off your MozCon ticket with our Night Owl pricing! Get yours
And that’s all there is to it! 🎉 To learn more about Core Web Vitals and how our new Performance Metrics tool can help you navigate them, check out this blog…F
Part 3: Cumulative Layout Shift (CLS). This looks at the elements on your page as it loads to see if they move around (and if so, by how much.) You want to make sure nothing shifts as your page loads. 🌀
Part 2: First Input Delay (FID). This is the time it takes for the page to respond to user action. ⏱️
Part 1: Largest Contentful Paint (LCP). Simply put, this refers to how fast your page loads. No one wants to wait around all day for a page to load, right? 😑
The Page Experience update has a lot of confusing technical jargon. 🥴 🧵Follow along and we’ll break it down for you:
How many of these strategies are in your link earning stack? 👉 via@millandaa#LinkBuildingg#SEOO
SEO can feel like learning to surf — once you’ve got the basics down, you want to learn some gnarly new tricks! 🏄 Surf the SEO waves with the Professional’s Guide to SEO. Learn about link building, tips for working in SEO and more! Read it
Not got your tickets for #MozCon yet? Snag yours here:
Calling all #MozCon campers! 🎒This is your kit list for this year’s conference: 🗒️Equipment for note taking, 🔋Your chargers and extra battery packs, 📇Your business card - it’s an excellent opportunity to network! What else are you bringing?
Competitive SEO is not for the faint of heart! Check out the new Professional's Guide to SEO for the tips you need to win on those ultra-competitive SERPs. 🏆 Read it
🚨New Case Study! 🚨 How We Increased Revenue with Speed Optimization: A Local SEO Case Study b@amandatjordanan Read it
Technical SEO is… Well, it depends. 😂 Learn what it is and how to use it for your site with the new Professional's Guide to
The job market is hot, especially for people with SEO skills! 🔥 But as a hiring manager, how do you select the right fit?@HelenPollitt11 tells you how in this new blog
Ready to try these out in person? Grab your tickets for #MozCon today:
💭What are some of your go-to talking points for networking at conferences?
Already packing your bags for Mozcon? Secure your hotel room today June 17, 2022 to qualify for our special group discount!
For more tips and tricks on what to get up to in Seattle, check out this blog post:…
#MozCon will be setting up camp in Seattle in less than a month! ⛺ What are some of your must-do-activities while in the Emerald City?
What is your biggest SEO win so far this year? 🏆 Let us know below �hR
Finally, if you want to know more about how SEO testing works, or how we do it @SearchPilot, just drop me a line: @willcritchlow
There are also tons more test results and case studies here:
Follow us on Twitter @SearchPilot to take part in the polls, and join our newsletter here to be the first to receive new test write-ups:
So. Come and see me speak at #mozcon on the topic of the *future* of SEO, but I hope you enjoyed my run down of the *present*! Follow me @willcritchlow for more of this, or to ask me questions about this thread.
Who’d have predicted that HTML ordering would matter in 2022? Just moving HTML around without changing the page in visible ways shouldn’t work, but it did. This was +16%!
But not every E-A-T hypothesis plays out. Adding more detailed authorship information showed no detectable impact:
E-A-T might be measurable! We found not only conversion rate increases but also organic search benefits from adding trust / confidence messaging across multiple markets in the travel industry:
8. Finally, some surprising or conflicting results:
…and timeliness and freshness matter. We have seen this in a variety of tests. Adding the month and year to a listings site’s titles caused a +5% uplift:
…but correct localization is incredibly important. Updating British English to American English on a recently-launched US site had a bigger impact than we would have predicted (+24%):
…and other times, it’s seemed to be all about the keywords on the page when removing terrible boilerplate copy had a negative impact:
7. Content quality is a very subjective thing. We have seen it make a real positive difference sometimes (this test won new featured snippets):
6. Internal linking structure is hard to test but super worthwhile. We have seen a wide range of impacts. Increasing the number of related article links on one site increased organic traffic by 11%
5. Structured data is a really big deal but its main benefit lies in differentiation from the competition so it’s about moving fast when a new kind comes available. Winning review snippets was +20% in one test:
We tested adding data-nosnippet to all the content on the page to encourage Google to use the meta description on the page as the search snippet, and it had a negative impact:
Speaking of rewriting, it’s quite likely that Google will get better at writing titles than you. They may already be better than you at writing meta descriptions because when they do, they can make the snippet query-specific.
Even with Google’s increasing rewriting of titles, it remains an area where experienced SEOs are remarkably likely to screw up. It’s really easy to make a strongly negative title tag change. This is an area you *have* to test.
4. SERP appearance - i.e. how your snippet looks on the search results page - has a huge impact on click-through rate and traffic. This shouldn’t be a surprise, given everything we know about PPC click-through rate, but it’s always been tough to improve for organic.
3. On the subject of UX, Google said that content behind tabs or in accordions wouldn’t hurt performance in a mobile-first world, but we have repeatedly seen it cause issues. This change, for example, caused a 12% uplift:
2. Google is really serious about user experience. They said interstitials hurt organic search performance and we have been able to measure that impact:
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