Reva Seth

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The team @SHIFTcomm shares what early-stage #startups need to know about communicating during market volatility, including remaining bullish on the long term vision, leaning into momentum + market adoption messaging & helping write the industry's story: shiftcomm.com/insights/pr-du…
The #founder personal story is a great way to humanize a #brand + infuse it with #purpose - but it has to be artfully crafted or as @Katie__K @Inc points out, "A founding story cliche can become a barrier to #brand and #growth." inc.com/katie-klenches…
Full report below: 👇🏾lnkd.in/gf_ar-SBI4
1) Revisit and revise the #brand or #product #narrative to reflect the industry disruptions of the past two years 2) The need to expand storylines across the industry. 3) That to be effective, healthcare communications must go beyond earned media efforts
#COVID created a once-in-a-generation opportunity for #healthcare #storytelling. In the "2022 Healthcare Report," @SHIFTcomm provides original data and insights into how to navigate the moment Among the takeaways: 🧵
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