Rand Fishkin

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This policy seems to have other problems... 🧐p
Marketer: "I'm consulting for a local toy shop. Can you help me boost their business?" Me on Sunday: "Gosh, I... don't think so. Sorry." Me this morning: "EUREKA! Maybe we can. Try this:"
I guess we're all just "pretending to work?" twitter.com/TechEmails/sta…
I don't love everything I do. Lots of work is a tedious slog. But, I love the meaning, value, & results. Even when an endeavor fails or isn't good enough, the feeling of working toward a bigger picture that matters is magic. That, IMO, is the competitive advantage. twitter.com/gregoryjhickma…
Credit to @everywhereist, who wrote that line 🥰
"We’re tired of money being handed back and forth between rich corporations and sector-dominating monopolies like a weird game of late-stage capitalism hot potato." Last night, I wrote about SparkToro's values: sparktoro.com/blog/sparktoro…
6/ SparkToro Use case: Compare with your competitor’s TG. Example: 16% of Glassdoor’s target audience used #hiring on their posts. Almost 7% of them also followed indeed on social media. Pricing: Free + Paid plans starts at $38/month sparktoro.com
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"My marketing actions aren’t driven by provable attribution but by a belief that conversions journeys are long, complex & mostly unworthy of measurement investment" Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead buff.ly/3j7ApE8 @randfish @sparktoro
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This week, @randfish wrote about our core values — what they are, how they inform our culture, and how they shape our product. Whether you're a founder, business leader or aspiring entrepreneur, I hope you'll take a moment to read it. twitter.com/randfish/statu…
Retweeted by Rand Fishkin
To Set an Example means we need to be transparent about what we're doing, how, and why. I hope in years ahead, folks can point to SparkToro and say "if they're doing it, and having success, maybe we can too." Just like how @balsalmiq, @wistia, @ProfitWell, & more inspired us.
“OK, so your strike price was $1.40, but the series C investors have a 2X liquidation preference so your shares are only worth…” – (insert sustained fart noise) None of that malarkey for us. Our product, company, employee compensation, all of it strives to be Uncomplicated.
Someday SparkToro might get acquired, but that's not what we're building the company to do, nor how we've run it. We're building for the Long-Term: that's the value we think about when we make it easy to cancel & re-subscribe, considering data sources, or resourcing our team.
Egalitarianism inspires our product intention: it's designed for SMBs, made to be affordable to all. It's why we offer a forever-free version, why we prioritize helping folks find smaller creators > big players, and why (on our team & w/ investors) we embrace profit-sharing.
Our first value is Boundaries. As I say in the post: "When you research an audience in SparkToro, we anonymize and aggregate that data. We *don’t* tell you who is in that audience, because (even though we only crawl public profiles) that would tread on boundaries."
There's only one measure of values that really matters: when financial incentives conflict with what claim to believe, do you: A) Take the money B) Turn it down We're sharing our values so *you* can hold us to account. Because we want that forcing function.
New post: sparktoro.com/blog/sparktoro… 99% of company values statements are meaningless. It's so bad, I struggled with how to break through the BS, hypocrisy, & greed-disguised-as-values that fill tech startup world. But, I believe they still matter, and want to share ours.
Book recommendation: Lost and Founder, by @randfish 📚 I loved the way Rand explained how he switched from a service-oriented startup to a product one. One note from the book: For CTO, being able to explain complex things clearly is a job requirement. Highly recommended!h
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Always been pro rent-control, but looks like I was wrong to support it. Density & lifting of construction restrictions (ala Tokyo) might be the only way forward. twitter.com/Sam_Dumitriu/s…
Had no idea you could get verified before earning followers twitter.com/semifor/status…
Red line is when Bush allowed Federal assault weapon ban to expire. Never let them tell you nothing can be done
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Researchers at Harvard recently found that people defended themselves with their guns in less than one percent of violent crimes. n.pr/3N1e9cz
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There is no greater timesuck than internetting after 10pm.
Retweeted by Rand Fishkin
Where will they Google show your ads? Case study from @CheckMyAdsHQ: #1 - Yahoo! (yes, really) #2 - "Unknown" (a lie; they know but won't tell you) #5-100 - A *lot* of right-wing mediasphere (incl properties they've banned elsewhere) checkmyads.org/branded/heres-…
If you find yourself at the edge of a career transition... Here's the career advice that took me 10 years to learn:
Retweeted by Rand Fishkin
This is true. The hotel is right on the Parkway so there's the Art Museum (Rocky Steps), Rodin Museum (The Thinker statue), Academy of Natural Sciences, Franklink Institute. Also really close to Reading Terminal, Liberty Bell, Independence Hall (National Treasure) twitter.com/SearchLove/sta…
Retweeted by Rand Fishkin
The amazing people I have in my life, and somehow continue to attract ❤️ twitter.com/amandanat/stat…
I don't think most of us (myself included) know the stats. Guns are now the leading cause of death among children and adolescents. But, only in the US. From what I can find, no other rich country has anything close to this. nejm.org/doi/full/10.10…
When President Clinton banned assault rifles in 1994, mass shootings dropped by 43%. After Republicans let the ban expire in 2004, they increased by 243% — please don’t tell me bans don’t work, because I don’t want to hear it.
Retweeted by Rand Fishkin
🧵I can't fucking sleep tonight. Kept thinking about one of my last calls as an EMT after reading about cops not willingly putting themselves in harm's way. August 2001. I pulled my bus up just outside the PD cordon at the site of a DV call. 1/
Retweeted by Rand Fishkin
Before creating any Digital Marketing Strategy, you have to know and focus on your specific target, otherwise every time, effort and dollar/euro you're going to invest will not allow you to gain real business results. One of my fav tool is @sparktoro @randfish @amandanat
Retweeted by Rand Fishkin
Hidden genius in this short essay: timharford.com/2022/05/the-bi… When hours directly align to income, incentives for anything else dwindle. Learning to be more efficient? Not worth 10hrs lost income. Helping your team improve? Not worth 2hrs. Adding automation? Not worth...
Huh. Really interesting. In my 18yrs of SEO, never saw a chart like this and probably would have changed my own practices + recommendations if I'd known.
I'm not in SEO anymore, but love when folks do high quality studies w/ real data on what works. Great job Cyrus! twitter.com/CyrusShepard/s…
I'm no Schumer fan (TBF, not sure I know enough to have an informed opinion). But seems like he's trading dunking on opponents for a chance at incremental progress (which is rare!). Do I want radical progress? Of course. Do I think it's possible? No. So maybe this is the way?
Correct my thinking if I'm wrong, but, seems like this is quite an ethical choice. Ds could force a vote to make Rs look bad short term, score political points, but nothing changes. Or they could compromise to get something, not look as "tough," but perhaps impact the issue. twitter.com/nytimes/status…
This thread will be dedicated to the victims of the mass shooting in Uvalde, Texas. As a parent, my heart is broken seeing these faces and their ages. My condolences to their families during this difficult time 🙏🏻 Xavier Lopez, 10. He was a 4th grader at Robb ElementaryZ3
Retweeted by Rand Fishkin
Remember: 1) The avg VC-backed founder will earn far less over 10yrs than mid-level employee at a bigtechco 2) 94%+ of venture-backed startups fail to return minimum capital reqs of their investors 3) 5yr survival rate of restaurants in the US is ~50%. VC-backed cos is <15%
Entrepreneurial life is long. You can build more than one company. Higher odds of making a stable living or a $1M+ outcome is, IMO, far wiser than putting all your eggs in the go-big-or-go-home basket. You can always do that on company 2+ (like Josh is)!
I have complicated thoughts about what Josh shares here (huge kudos to him for doing so). In brief: A) Agree a side project mentality can limit growth B) Still think it's very wise for 1st-time founders (& most founders) to aim for small+ profitable > VC style unicorn-or-bust twitter.com/Shpigford/stat…
Huh, it's almost like they realize they're dangerous weapons and want to protect him. Be nice if children in schools were offered the same kindness. twitter.com/Phil_Lewis_/st…
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90% of Americans want background checks. 70% want women to have reproductive rights. The majority of us believe in the separation of church and state. We are more united than we think. The question isn't whether Americans agree. It's who our representatives are representing?
Retweeted by Rand Fishkin
I actually hope this becomes the default for journalists. Verbal quotes so often miss context or are entirely inaccurate. Both parties should have a written record. twitter.com/ByKimFernandez…
Obviously, I can reply to folks individually like this (and I love to help 1:1 when I can). But, my suspicion is there's smart things we can do to make these answers more obvious, or help folks learn how to get what they want from the product UI.
Need to share an embarrassing moment from yesterday. Maybe y'all have suggestions on product education or how to make these filters and opportunities more obvious?
Yeah, emailing folks a click-to-cancel link before you charge 'em is the right thing to do. But, I also believe it's the more profitable thing to do. Customer lifetime value isn't just one subscription period. It's the *lifetime* of all potential use. e.g. 👇s
Google is great for some things... but in trying to understand *people* vs. topics, it's mediocre at best. That's the whole idea of audience research—you want to understand the demographics, behaviors, and sources of influence for a group of people. 2 min version:
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