Nikolaj Birjukow

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Recent studies by Google confirm that the search landscape is changing, with a growing preference for social & video as the first stop on Gen Z users’ path to discovery. Download the latest paper from Ogilvy Social.Lab for a deep dive on Search & Social. okt.to/SKTEiY
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#TBT 1950’s #ClientWork  Guinness Guide to Oysters was the first ad David Ogilvy wrote as head of his own agency.
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"If you sell hot dogs, don’t give me a 2-for-1 offer for 12 hot dogs. Help me take my kid to the ballgame I can’t afford anymore." @OgilvyConsult's Paul English talks to the @WSJ's @VranicaWSJ @DollyDeighton about marketing during a cost of living crisis. okt.to/Q4xRLc
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Thrilled to see @WPP named a leader among Global Marketing Services providers by @forrester! We're proud of this recognition & Ogilvy's part in bolstering the strength of @WPP's capabilities along with @AKQA, @VMLYR, & @WunThompson. Details: okt.to/Ghi90p
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There is no guarantee that the lethargic processes of governmental reform will bring us the rights we deserve. In their report, @OgilvyConsult & @cadenhq look at the state of legislation, the surveillance economy, AI & autonomy. 👉okt.to/ZgO8uML @carla_hendraa@johnroaaq
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Creativity through closeness: Jessica Apellaniz (@apellaniz), CCO, Ogilvy LATAM sits down with AdForum to discuss how she got her start, creating "Hotspots", & winning Regional Network of the Year at #CannesLions2022. Read more –> okt.to/8JvMU9
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"Businesses need to act like they care about the cost-of-living crisis or risk putting their long-term sustainability and brand equity at risk." @OgilvyConsult's Sarah Evans & Ella Jenkins discuss what brands can do to help customers via @LBBOnline: okt.to/Hh4xLZ
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Twitter and @weareDAVIDmad encourage fans to #ShareYourRoar in a new campaign for #WEURO2022 celebrating the #Lionesses. Details on @adage's Editor's Pick here: bit.ly/3Szjc7h
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📣@OgilvyPRR launches a global offering that enables clients to access the burgeoning influence business economy across B2B audiences. @rahult900 talks with@BWW's@IvanLevingstonn about the new team & the rise of LinkedIn B2B influencers.okt.to/lkBP05NB
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Magalu & @OgilvyBrasil teamed up to create Lu, a virtual influencer appearing on live TV shows & in popular music videos, & creating content for some of the world's biggest brands. Learn more about the @Cannes_Lions Gold Lion winning work: okt.to/zNmGQX #OgilvyCannes
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#TBT 1960's Zippo #ClientWork The amazing story of a Zippo that worked after being taken from the belly of a fish.
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There are two major obstacles to consumers believing they deserve better online: disillusion & disorganization. In their report, @OgilvyConsult & @cadenhq share how to move forward & create a new age of digital empowerment. 👉okt.to/Me1ZQuW @carla_hendraa@johnroaap
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It’s not just what you say, but how you say it. Wise words of advice from #PiyushPandey, our Chairman of Global Creative who is celebrating a legendary 40-year-long #Career at #Ogilvy. Congrats Piyush! #AgencyVoices #FridayFeeling
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▪️ Clinical study recruitment ▪️ Inclusion within pharmaceutical advisory boards ▪️ Effective multicultural marketing @OgilvyHealth's Mo Hamzeh addresses the misrepresentation of patients in healthcare marketing and ways to combat it. okt.to/m1j9qb
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We are proud to be part of @WPP and stand with the @HRC in support of the Respect for Marriage Act. Inclusion & equality for all is part of Ogilvy’s DNA, our core values, and our culture. okt.to/CaBkg7
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Our #Data is hoarded & stockpiled at the expense of brands' budgets & our autonomy. But where's the payoff? Read the new report from @OgilvyConsult & @cadenhq to learn how we can make the Internet better for all. okt.to/pfrP1z @carla_hendra @johnroa
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#TBT Chase #ClientWork Subway cards aren't billboards. David Ogilvy wrote 76 words because 85% of riders brought nothing else to read.
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Aug 10.2022 > Today Ahead of the highly anticipated launch of their new foldable smartphones, @SamsungMobile declares that Flex is greater than Flat in the latest #clientwork from @OgilvyNY #SamsungUnpacked
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At a time when brands & the public must come together, we've uncovered a disconnected conversation on #sustainability. Download the latest report from @OgilvyConsult & @RelativeInsight to learn why "Sustainability Communications Need to Get Real". 👉okt.to/JxFBsevR
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#ICYMI: In the latest @OgilvyHealth Inspiration Podcast, @OgilvyHealth's Chief Creative Officer Adam Hessel joins host Bryan Minogue to share insight into how he discovered his passion for art & the evolution of the creative design industry! 🔊Listen –>okt.to/Emerd35G
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Need to be future-ready? Download our paper on Marketing Transformation. –> bit.ly/3PSS81z <–
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Which current phenomenon did you find yourself least prepared for?
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Every sight, sound, or confusing UI can impact whether someone ends up a lifelong advocate for your brand or heads down the street to check out the competition. Find out what the experts are saying about #experience today & how to plan for the future. okt.to/kmxPi0
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#ICYMI@OgilvyPR's Global CEO Julianna Richter (@JulesRichter) & Chief Creative Officer Lisa Bright talk to @Provoke_News's Paul Holmes about the intersection of #PR + #Creativity, & how "everything is earned today." 🔊 Listen –>okt.to/ubJlY92q
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People across Latin America compete to show how technology can transform the world in IBM's "C0D3RS Championship", a first-of-its-kind mini-series developed by @Ogilvyargentina. Details via #InsiderLatamokt.to/tLOFxR #ClientWork
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AAMI & @OgilvyAus tackle driver fatigue with an innovative road safety initiative that encourages young drivers to stop & rest in rural towns they would have otherwise sped past. More about the Gold Lion winning campaign "Rest Towns", here: okt.to/nSIXYH #OgilvyCannes
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#BuyMyCancer has already helped raise 65% of the funds needed for Jakub's CAR-T cell therapy. Only 35% to go. Help beat cancer & save a life. Buy an #NFT today.  –> okt.to/WpzFdM <– @TheGivingBlock @VAST_app @fundacja_alivia
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It's time for sustainability communications to get real. Businesses must find better connections between their actions & daily life. Applying behavioral science to communications design, @OgilvyConsult & @RelativeInsight have charted a path forward.   –> okt.to/RjHKVJ
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Inspired by its range of boldly refreshing flavors, Perrier & Ogilvy launched a new global campaign, "Feel the Flavor" encouraging consumers to enjoy the iconic French brand's effervescent bubbles bursting with fruit & citrus. Details via @TheDrumokt.to/o3xtC9
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It's called fur-shion, darling! KFC drops limited edition matching Christmas in July jumpers for you & your four-legged bestie in the latest campaign from @OgilvyAus. Learn more via @campaignbrief: okt.to/HFLDhw #ClientWork
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Our success is unequivocally linked to delivering work for our clients that reflects both creative excellence & effectiveness. It is a testament to the extraordinary talent of our people & demonstrates the impact that #BorderlessCreativity can have in the world.
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SuperMax + De La Cruz Ogilvy tackled the decades-old problem of panic buying by changing the way we see hurricanes in their Gold Lion winning campaign "The Eye Tracker". See more of this year's @Cannes_Lions winners: okt.to/DnU1jX #CannesLions2022 #OgilvyCannes
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A haunting, mile-long school bus convoy honoring gun violence victims pays Ted Cruz a visit in the latest campaign from @ChangeTheRef. Learn more about the "NRA Children's Museum" & how to take action against gun violence. okt.to/k2ALrG
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"Try to make an idea that will outlive you." @WPP's Rob Reilly motivating from the main stage of #wppmakingspace with Grammy-nominated artist + spoken word poet J. Ivy (@J_Ivy).
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#TBT 1964 From a memo written in 1964 to an enduring slogan – Nationwide's iconic jingle continues to distinguish the brand today.
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Yassification? Cheugy? Slay? At the close of Day 2, Ogilvy's Social Strategist Olivia Prendergast took to @WPP's main stage at #wppmakingspace for an Ignite Talks lesson on the enigmatic lingo of #GenZ.
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From the goods economy to the creator economy, with rapidly evolving tools, the forces at work on designers are many. Dickon Laws, Global Head of Innovation, Ogilvy Experience, tells @TheDrum how designers need to evolve their focus in 2022. okt.to/ZJ1Ws7
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Ogilvy recently won GLASS at @Cannes_Lions for @MayorofLondon #HaveAWord campaign to overcome male violence against women and girls. Here's a peak at the behavioural science behind the campaign 🧠 �a3
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Predicting the future is a tough act, but organizations can adopt a posture that ensures they're ready for whatever it may bring. Download @OgilvyConsult's latest paper on Marketing Transformation to understand how to get your organization future-ready. okt.to/eFYxS2
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Thrilled to see our Global CEO of @OgilvyPR, Julianna Richter, (@JulesRichter) included among the 50 most powerful movers & shakers in the industry on @PRWeekUS's Power List 2022! Learn more about Julianna & what #OgilvyPR has in store for 2022: okt.to/0SAIHF
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"If you’re in the room you’re supposed to be there. That’s your superpower." On Day 1 of @WPP's #wppmakingspace our CFO, Stacey Ryan-Cornelius joined leaders from @MediaComGlobal, @greygroup, @VMLYR, & @BCWGlobal to discuss pathways to the C-Suite & shared advice from her mom.
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In their 2x Silver Lion winning campaign "Royalty Free Bot', Budweiser & DAVID Bogotá solve the music copyright issue for streamers while helping promote emerging artists. See more of this year's @Cannes_Lions winners: okt.to/DLGO2r #CannesLions2022 #OgilvyCannes
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• Digital humans like AI influencers • Digital possessions like NFTs • Digital spaces like the metaverse In our latest paper, we explore why brands must keep empathy at the heart of everything they create digitally. Download "Digital Empathy": okt.to/a4NnfO
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“Making Space” – a new initiative focused on giving people space to look after their wellbeing and inspire creativity kicks off today with a company-wide break from July 8th to the 11th. Learn more via @WPPokt.to/tNjEaS
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@WrightBaconn’s limited-edition bacon-scented fragrance, N°100, is back in stock for a limited time! To get a bottle of the sizzling-popular scent inspired by 100 years of Bacon done the Wright Way, head toWright100.comk. @OgilvyChicagoo#ClientWorkk#Wright1000i
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Who couldn't use a little more space? IKEA & Ogilvy Thailand took home a Silver Lion at #CannesLions2022 for their clever storage campaign, "Kitchen. Living Room, Restroom". See more of this year's @Cannes_Lions winners –> okt.to/3ya4G2
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The #Metaverse? #NFTs? #AI #Influencers? Join us on Thursday for the latest #OgilvyOn where leaders from @OgilvyAsia + @OgilvyPR will discuss how brands can use these tools to craft positive, impactful experiences for consumers. Register here: okt.to/f8FVzj
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"Our sincerest thanks to everyone at Ogilvy who poured their hearts into the work, who strive day in and day out to do the best work of our lives, & to our incredible clients for their brilliance, trust, & partnership." –Dev Bulchandani, Global President, Ogilvy #OgilvyCannes
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