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Come for the game. Stay for the love. It's good to be back together again.
To change the future you have to show the way. @DiedetheGreat competes to show us that everyone should get the chance to play. What do you play for? When we play with heart, we Play New.
Brilliance knows no barriers. @TatyanaMcFadden is proving she’s more than just a runner. Have you read her book? When we Play New, we can’t be stopped.
Greatness starts with a goal. @Cristiano has just scored his record-breaking 110th 🇵🇹 goal, making him the top international men’s goal scorer of all time. This isn't just another goal scored - this is another goal achieved. What goal are you working towards every dayaV
Chrisanki Flood has been sailing the chaotic seas of the Caribbean for more than half his life. But when he's out at sea, he's able to relax and live his purpose.
“It’s our imperfections that set us apart and make us irreplaceable.” @OksanaMasters talks about her scars as brilliant reminders of what she can achieve. What sport will she take on next? When we Play New, we decide how the story unfolds.
Fear stings worse than any foil. @VioBebe shows us all how to overcome with her continued bravery. What’s her next conquest? We become bolder when we Play New.
Commit to a dream, then run with it. @SophieHahnT38 shows us when you’ve given everything to get to the start line, only you get to define how you finish. Redefining how we win is why we Play New.
In this tiny village 6,200 feet high in the Swiss alps, soccer reigns supreme. Would you play on the highest pitch in Europe?
No more waiting. Let the @itskerrii show begin. Sha’Carri laces up her spikes this weekend at the Prefontaine Classic in Eugene, Oregon. Throw some love for her in the comments.
For the players of Tam Tam Basketball Academy, hoops is family. The game is both community and platform, a positive way to play, learn and grow, together.
“Our community has never been seen as part of football culture in this country. It’s a stereotype we need to challenge.” Indian Gymkhana Football Club is paving the way for London’s second-generation Asian community.
Raising the bar at the highest level is what they do. They’ve done it consistently for over 25 years. Congratulations to the USAB WNT for bringing home their 7th straight 🥇 and continuing to rep the best of us.b
It’s not how far you go. It’s who you take with you. @EliudKipchoge helps all of us break our limits. What impossible thing will he do next? Redefining barriers is why we Play New.
New team. Same dream. @usabasketball silences the doubters by letting their game speak for itself. When did they make you believe? When we add to history, we Play New.
Dreams are meant to be chased. @athiiing is proving that dreams are lucky to keep up with her. How much faster will she be tomorrow? When we outrun what’s in front of us, we Play New.
The Super 5 League are setting football free for women and non-binary Londoners. Meet the players carving out a space for football on their terms.
Road Tennis has been at the heart of Barbados street culture since the 1930s. Today, this roster of elite players is making history by defining a new generation of the sport.
These break dancers are revolutionizing their sport and cultivating a community on an unconventional training ground. Find out why the future of breakdancing is at this West African beach.
The future of sport is built on firsts and never-seen-befores. It’s where “what if” becomes “why not?” It’s where @realshellyannfp and @DiedetheGreat and @_ajawilson22 make the impossible possible. Watch and see how tomorrow could be the best day ever. 🔈:@Lupita_Nyongoom
Welcome to the Land of New Football. It’s everyone’s to build and play – no matter who you are, where you’re from, or how long you’ve been in the game. 🌍🏟⚽Gp
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One flag can’t represent us all. So we’re telling the stories of not one, but the multiple communities on a journey to self-discovery. Meet @bretmanrock, Gia Parr, and Shiho Shimoyamada.
If you think the WNBA is the problem. Think Again. Enjoy the games. Tap the link for the full @WNBA schedule: #PlayNew #wnbatwitter
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Fail so hard, you can’t help but smile. Then do it again. Because trying something new is always a win. Join us:
How can we all be a part of climate solutions? Singer-songwriter @billieeilish talks with marine biologist and climate expert @ayanaeliza about about speaking up, taking action, and shifting the culture. Learn More:
We Play Our Way. One of three new game uniforms for each team, the new WNBA Nike Rebel Edition Jerseys applaud the irreverent voices who define each team’s home city and state. Comment your favorite design, and learn more: #WNBARebelEdition
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To every mother, everywhere: you are the toughest athlete.
(5/5) Nike, Inc. invested $89.9 million in community impact in fiscal year 2020, and targets an increase to an industry leading 2% investment of prior year pre-tax income to drive community impact the next five years. #NikeImpactReport
(4/5) By 2025, Nike, Inc. targets 70% absolute reduction of greenhouse gas emissions in owned or operated facilities and 10x the amount of finished product waste refurbished, recycled or donated. #NikeImpactReport
(3/5) By 2025, Nike, Inc. targets $125 million investment leveling the playing field and a $10 million investment earmarked for Historically Black Colleges and Universities, and Hispanic-Serving Institutions. #NikeImpactReport
(2/5) Nike, Inc. targets 50% representation of women in global corporate workforce and 50% girl participation in Made to Play community programs by 2025. #NikeImpactReport
(1/5) Today, we are proud to unveil the #NikeImpactReport and 2025 Targets. In the report you will find that we are currently using 100% renewable energy in the US and Canada in our owned or operated facilities. Learn more at
Black women are rarely recognized for the hard work they put in. It’s not just magic, they are the real thing. Join us in celebrating their hard work and help level the playing field. #WePlayReal 🎙@DomfishbackkZ
"One of the greatest things a person can do is inspire others.” From a quiet winner to a vocal champion, the effects of @naomiosaka's transformation can be felt far beyond the tennis court. Congrats on major title number 4 to the one raising more than her game.
Our hearts are with our Asian community. We stand united with our partners to create a more inclusive future. Learn more: #StopAsianHate
Knowing what to do is one thing, knowing why you do it is everything. What’s your why? Join us for guidance to reach your goals:
.@MathewFras has done it again. And again. And again. And again. 5x CrossFit Games champion. Undisputed 🐐.#YouCantStopUss#HWPOOl
You don't need to be a star to have a voice. #YouCantStopOurVoice Learn more:
In a year unlike anything, this win means everything. #YouCantStopLA @KingJames @AntDavis23 @Lakers
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🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 🏆 And no@RafaelNadalow. @RafaelNadal makes #YouCantStopUstps://
An unfamiliar course. An isolated stadium. A challenging training season. Through it all, Brigid Kosgei kept going. Because greatness is unstoppable. 👟 �K8
When one of us wins, we both win. You can't stop sisters. #YouCantStopUs Join Us |
Never fear failure. What can you do today to be better than yesterday? Learn more about Kobe’s Fearlessness: #MambaMentality
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Be honest with yourself. Your team. The world. What can you do today to be better than yesterday? #MambaMentality  Learn more about Kobe’s Honesty:
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Focus on your goal and how to get there. What can you do today to be better than yesterday? #MambaMentality Learn more about Kobe’s Focus:
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To kick off Mamba Week, we asked our athletes to tell us how Kobe’s passion inspired them to be better. #MambaMentality @DianaTaurasi, @jewellloyd, @sydneyleroux, @skyandocean_, @sabrina_i20, @DevinBook, @naomiosaka, @AntDavis23
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Kobe taught us to be better. A better scorer, better mentor, better father, better champion. Today, on his birthday, we continue his endless pursuit of better. Explore #MambaMentality. 💜💛 Performance@kendricklamaraM6
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Nothing can stop what we can do together. You can’t stop sport. Because #YouCantStopUs. Join Us |
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