"The ability to combine unique signals from social environments with the efficiency and scale of programmatic buying is really exciting."
—Nuria García, Programmatic Specialist, @OMD_Spainmopub.com/en/blog/twitte…
What are the most important things to keep in mind when setting up app monetization? How should I think about rollout and testing? 🤔
App devs, get answers to this & more in our latest interview with@tapjoyy's Dan McAdams.
Today, we are excited to announce our expanded partnership with @mopub. With the partnership, DV will provide full fraud protection, detection and reporting for mobile app campaigns across MoPub’s programmatic exchange, MoPub Marketplace. Learn more here: ow.ly/WiBj50FSLDA
The moment is nigh! Come join us and @mopub as we discuss malvertising and supply-side brand safety at @iab's Introduction to Malware and Ad Quality today (Aug. 17) at 1 pm ET! Oh yeah, it's free... iab.com/events/introdu…
You haven't signed up for @iab's Introduction to Malware & Ad Quality webinar tomorrow Aug. 17 @ 1 pm ET?
DON'T PANIC! You still have time to join us and @mopub for a deep dive into malvertising and supply-side brand safety. Plus... It's free!
Advertising Week teamed up with @Twitter’s @mopub to bring together brands, agencies and technology businesses to identify the important themes for marketers in mobile advertising. Download for free today: ow.ly/vREz50FRO7J
"MoPub is an integral part of the Twitter family and between the two we have the unique opportunity to bridge social and programmatic signals together." —@SEP, Chief Customer Officer, Twitter
Learn more ⬇️
"Start by thinking about your goals. Do you want to increase revenue while maintaining a stellar in-app experience? Or are you looking to improve your engagement and retention rates?"
Don't miss more tips in our interview with @audience_ntwk's Nene Kalu Schaffert 💡
Advertising Week teamed up with @Twitter’s @mopub to bring together brands, agencies and technology businesses to identify the important themes for marketers in mobile advertising. Download the report for free today: ow.ly/xg7N50FIVEz
With over 3.6 billion smartphone users in the world, what do brands need to know about this fast-growing space? We teamed up with @Twitter’s @mopub to bring together brands, agencies & tech businesses to identify the major themes in mobile advertising. ow.ly/SjIZ50FFqPS
We partnered with Facebook @audience_ntwk for their latest report on how gaming businesses can prepare for future growth. Get insights from top industry experts (including MoPub's own @robinw) here: fb.me/amio
Gaming has officially become the world’s biggest form of entertainment. Last year, the mobile gaming industry particularly soared which presents an opportunity for brands and advertisers to tap into. Leaders from @mopub and @Essence share top tips 👉bit.ly/35JeD2Yn#addm
"Advanced Bidding has decreased the workload for our ad monetization optimization team and allowed us to more confidently meet all challenges in an intensely competitive market which changes daily."
New case study with @Metajoygames: mopub.com/en/case-studie…