MoPub

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This is our final tweet! MoPub is migrating to AppLovin’s in-app mediation platform, MAX. Follow @AppLovin for updates & info on how to migrate to MAX before MoPub sunsets on March 31. Contact your AppLovin or MoPub teams for migration support. #developer #mobiledev #AppLovin
Today we are announcing that @mopub is being acquired by @AppLovin. It’s a big moment in the mobile app ecosystem, and we believe AppLovin is well positioned to grow & evolve MoPub’s network of customers in the rapidly changing in-app industry.
We’re excited to be headed (virtually) to #AWNewYork on October 18-21! Don’t miss our session on the future of mobile addressability on October 20th with leaders from @PublicisMedia and @TheTradeDesk.
We’re looking forward to @TheDrum #DigitalSummit next week! Don’t miss the conversation between MoPub’s @JonathanECooke, @TheDrum’s @Miss_JenniB, @Unilever’s Tejas Apte, & @MediaComGlobal’s @iamameliacarter as they discuss how to connect with your audience in a cookie-free world.
How is the idea of premium changing in programmatic advertising? MoPub’s @raynestorme wrote for @IABSEAIndia on the trends she’s noticed over the past year. iabseaindia.com/13711-2/
Are you ready for what’s next when it comes to monetization, from gaming trends to privacy changes to working with advertisers? Don’t miss the critical tips you need to succeed going forward during our expert panel discussion tomorrow, September 29th, at 1pm ET / 10am PT.
Don’t wait to advertise with mobile gaming inventory. You're missing out on: 1. Reach - Up to 2.7B ppl on mobile 2. Attention - 44% of gamers play for > 1hr per day 3. Gamers 💙 video - Avg 95% video completion rates Read the latest from@Campaignmagg for more.
There’s still a few spots left for our “What’s next in mobile app ad monetization” conversation this Wednesday with leaders from MoPub, @audience_ntwk, and @Vungle. App devs, get on the list now! …extinappadmonetization.splashthat.com
In a talk with @Webb3point0, @robinw explains how privacy changes, innovations, & real-time bidding are driving the future of app monetization. View our new post for the highlights and learn how to join the continued conversation this week.
Advertisers, if you’re not leveraging mobile gaming inventory what are you waiting for? Your engaged audience is waiting for you! @jegania explains why in a recent interview with @Campaignmag. campaignlive.co.uk/article/why-mo…
We’re looking forward to our joint discussion with @robinw, @Webb3point0, @sasilver21 moderated by @deantak on what’s next for the future of mobile app ad monetization next Wednesday, September 29th. Space is limited, so grab your spot now!
We’re just a week away from a conversation with leaders at MoPub, @audience_ntwk, and @Vungle on the latest trends in mobile app add monetization and what it will take to succeed moving forward. Have you saved your spot? Sign up now!
What’s the future of app monetization? Read our new blog to catch up on the ideas @robinw shared with @audience_ntwk’s @Webb3point0 and learn how you can hear the continued conversation live during our panel on “What’s next in mobile ad monetization?”
I'm moderating this session on mobile advertising's future with Mopub, Facebook, and Vungle on Sept. 29. …extinappadmonetization.splashthat.com
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If you're a #mobile #gamedev, you know that understanding game economy trends is key. We partnered with @audience_ntwk & @Vungle for the tips you need in this new quick video series: mopub.com/en/publishers/…
Haven't registered yet? App devs, you won't want to miss this conversation next week with leaders from MoPub, @audience_ntwk, & @Vungle. Get on the list now!
"MoPub is excited to partner with @TweetSingular and glad they have adopted the post-back, real-time and on-device model for collecting impression-level revenue data." -@Ben_Kaplan Learn more about measuring ad revenue ROAS with SKAdNetwork ꜜ singular.net/blog/ad-moneti…
And it's a wrap! In the last session of the Addressability Solutions Roadshow, @ID5_io Scott Menzer said "ID source transparency is fundamental to enable an accountability platform" & @mopub @itsmjrinc explained why we are doing this: "to assure reliability, compliance & privacy"
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We can't wait for @gamesforum London tomorrow! Looking forward to a day of great discussions — including a monetization post-IDFA chat with MoPub's own @KimBolsoni. globalgamesforum.com/london-home/lo…
Crazy Maple Studios (developer of hit app Chapters: Interactive Stories) turned to MoPub's Advanced Bidding — and saw major revenue increases and time savings. mopub.com/en/case-studie…
Find out how programmatic can help your brand to connect with players at the perfect time. Hear from John Egan, Head of Demand EMEA @mopub at Campaign's Mobile Gaming Summit. #CamMobileGaming buff.ly/3CaOgSO
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Advertising Week teamed up with @Twitter’s @mopub to bring together brands, agencies and technology businesses to identify the important themes for marketers in mobile advertising. Download the free report today: ow.ly/btJA50G5JNm
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App developers, are you ready for what's next when it comes to monetization, from gaming trends to new ad experiences? You won't want to miss this conversation with @mopub's @robinw, @audience_ntwk's @Webb3point0 & @Vungle's @sasilver21 - moderated by @GamesBeat's @deantak.
You won't want to miss this event next week - full of great speakers, including MoPub's own @itsmjrinc. Register now ⬇️ twitter.com/IABTechLab/sta…
App developers, ready to start monetizing? Check out our new onboarding video series, broken down into 8 easy steps to get you up and running.
We're excited to be sponsoring Gamesforum London & can't wait to see our industry friends and partners there. Join us! twitter.com/gamesforum/sta…
The @IABTechLab is building a new API-managed container for handling ads cross-platform — and needs your help. Learn more in this blog post from the working group, including MoPub's @JeffreyCarlson. iabtechlab.com/blog/sharc-wer…
We miss you, @STEMgirll — thanks for bringing your energy and ideas to our team! #techwomen 💪twitter.com/STEMgirll/stat…R
Ready to start monetizing your mobile app? @AdColony's Kelly Ivor shares his tips for app developers, from set-up to rollout and testing.
"The ability to combine unique signals from social environments with the efficiency and scale of programmatic buying is really exciting." —Nuria García, Programmatic Specialist, @OMD_Spain mopub.com/en/blog/twitte…
Missed this session with the @iab, @TheMediaTrust, and MoPub's @itsmjrinc last week? Get the latest on ad quality here, now on-demand. iab.com/video/iab-intr…
Starting today, we’re enabling DSPs and app developers to take what they love most about MoPub Analytics and integrate it into the analytics solutions of their choice. Learn more ⬇
App devs, looking to save time & drive up 💰? Learn how@Solebonn did this using Advanced Bidding:mopub.com/en/case-studie…Y
What are the most important things to keep in mind when setting up app monetization? How should I think about rollout and testing? 🤔 App devs, get answers to this & more in our latest interview with@tapjoyy's Dan McAdams.
Need tips on rewarded ads implementation? Our very own @VanessaBourdill recently joined a discussion hosted by @mopub to discuss this very topic. Click here to watch & learn: bit.ly/3j0co2O #elevateyourgame
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New: For app devs running rewarded ads, get tips from MoPub's @MWBearman13 alongside @socialpoint, @KolibriGames, & Facebook @audience_ntwk in this new series of quick videos.
Today, we are excited to announce our expanded partnership with @mopub. With the partnership, DV will provide full fraud protection, detection and reporting for mobile app campaigns across MoPub’s programmatic exchange, MoPub Marketplace. Learn more here: ow.ly/WiBj50FSLDA
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We're proud to partner with the @IABTechLab on initiatives like the new Transparency Center, which helps everyone in the ecosystem buy, sell, and experience ads with confidence. @iab @tibach212
Find out how programmatic can help your brand to connect with players at the perfect time. Hear from John Egan, Head of Demand EMEA @mopub buff.ly/3CaOgSO
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The moment is nigh! Come join us and @mopub as we discuss malvertising and supply-side brand safety at @iab's Introduction to Malware and Ad Quality today (Aug. 17) at 1 pm ET! Oh yeah, it's free... iab.com/events/introdu…
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DoubleVerify, MoPub Expand Their Partnership to Fully Cover MoPub Marketplace: bit.ly/3yUcMoV @doubleverify @mopub #doubleverify #mopub #twitter
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You haven't signed up for @iab's Introduction to Malware & Ad Quality webinar tomorrow Aug. 17 @ 1 pm ET? DON'T PANIC! You still have time to join us and @mopub for a deep dive into malvertising and supply-side brand safety. Plus... It's free! iab.com/events/introdu…
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Advertising Week teamed up with @Twitter’s @mopub to bring together brands, agencies and technology businesses to identify the important themes for marketers in mobile advertising. Download for free today: ow.ly/vREz50FRO7J
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We now see OM-supported SDK adoption exceeding 85% for our managed publisher apps on MoPub Marketplace. Check out our latest blog post to learn more about the benefits to both buyers & sellers.
Marketers, register now to learn the latest ad quality strategies from MoPub's @itsmjrinc, @TheMediaTrust, & @iab in this new training. iab.com/events/introdu…
"MoPub is an integral part of the Twitter family and between the two we have the unique opportunity to bridge social and programmatic signals together." —@SEP, Chief Customer Officer, Twitter Learn more ⬇️
"Start by thinking about your goals. Do you want to increase revenue while maintaining a stellar in-app experience? Or are you looking to improve your engagement and retention rates?" Don't miss more tips in our interview with @audience_ntwk's Nene Kalu Schaffert 💡
Many thanks to our friends @mopub for sharing @QueenTiger's thoughts on the key steps & best practices for in-app monetization bit.ly/3fPUvSu #elevateyourgame
Retweeted by MoPub
App devs, ready to streamline your app business? MoPub's new self-serve UI provides key tools and insights to scale your ad monetization in the most efficient way.
Tune in Aug. 17 at 1 pm ET as Michal Jacobsberg-Reiss from @mopub discusses supply-side #brandsafety with @MediaTrustGavin and Cory Schnurr at @iab's Introduction to Malware and Ad Quality. (Hey, it's free!) iab.com/events/introdu…
Retweeted by MoPub
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