This is our final tweet! MoPub is migrating to AppLovin’s in-app mediation platform, MAX. Follow @AppLovin for updates & info on how to migrate to MAX before MoPub sunsets on March 31. Contact your AppLovin or MoPub teams for migration support.
Today we are announcing that @mopub is being acquired by @AppLovin. It’s a big moment in the mobile app ecosystem, and we believe AppLovin is well positioned to grow & evolve MoPub’s network of customers in the rapidly changing in-app industry.
Are you ready for what’s next when it comes to monetization, from gaming trends to privacy changes to working with advertisers?
Don’t miss the critical tips you need to succeed going forward during our expert panel discussion tomorrow, September 29th, at 1pm ET / 10am PT.
Don’t wait to advertise with mobile gaming inventory. You're missing out on:
1. Reach - Up to 2.7B ppl on mobile
2. Attention - 44% of gamers play for > 1hr per day
3. Gamers 💙 video - Avg 95% video completion rates
Read the latest from@Campaignmagg for more.
In a talk with @Webb3point0, @robinw explains how privacy changes, innovations, & real-time bidding are driving the future of app monetization.
View our new post for the highlights and learn how to join the continued conversation this week.
We’re looking forward to our joint discussion with @robinw, @Webb3point0, @sasilver21 moderated by @deantak on what’s next for the future of mobile app ad monetization next Wednesday, September 29th.
Space is limited, so grab your spot now!
We’re just a week away from a conversation with leaders at MoPub, @audience_ntwk, and @Vungle on the latest trends in mobile app add monetization and what it will take to succeed moving forward.
Have you saved your spot? Sign up now!
What’s the future of app monetization? Read our new blog to catch up on the ideas @robinw shared with @audience_ntwk’s @Webb3point0 and learn how you can hear the continued conversation live during our panel on “What’s next in mobile ad monetization?”
"MoPub is excited to partner with @TweetSingular and glad they have adopted the post-back, real-time and on-device model for collecting impression-level revenue data."
Learn more about measuring ad revenue ROAS with SKAdNetwork ꜜ singular.net/blog/ad-moneti…
And it's a wrap! In the last session of the Addressability Solutions Roadshow, @ID5_io Scott Menzer said "ID source transparency is fundamental to enable an accountability platform" & @mopub@itsmjrinc explained why we are doing this: "to assure reliability, compliance & privacy"
Find out how programmatic can help your brand to connect with players at the perfect time. Hear from John Egan, Head of Demand EMEA @mopub at Campaign's Mobile Gaming Summit. #CamMobileGamingbuff.ly/3CaOgSO
Advertising Week teamed up with @Twitter’s @mopub to bring together brands, agencies and technology businesses to identify the important themes for marketers in mobile advertising.
Download the free report today: ow.ly/btJA50G5JNm
"The ability to combine unique signals from social environments with the efficiency and scale of programmatic buying is really exciting."
—Nuria García, Programmatic Specialist, @OMD_Spainmopub.com/en/blog/twitte…
What are the most important things to keep in mind when setting up app monetization? How should I think about rollout and testing? 🤔
App devs, get answers to this & more in our latest interview with@tapjoyy's Dan McAdams.
Today, we are excited to announce our expanded partnership with @mopub. With the partnership, DV will provide full fraud protection, detection and reporting for mobile app campaigns across MoPub’s programmatic exchange, MoPub Marketplace. Learn more here: ow.ly/WiBj50FSLDA
The moment is nigh! Come join us and @mopub as we discuss malvertising and supply-side brand safety at @iab's Introduction to Malware and Ad Quality today (Aug. 17) at 1 pm ET! Oh yeah, it's free... iab.com/events/introdu…
You haven't signed up for @iab's Introduction to Malware & Ad Quality webinar tomorrow Aug. 17 @ 1 pm ET?
DON'T PANIC! You still have time to join us and @mopub for a deep dive into malvertising and supply-side brand safety. Plus... It's free!
Advertising Week teamed up with @Twitter’s @mopub to bring together brands, agencies and technology businesses to identify the important themes for marketers in mobile advertising. Download for free today: ow.ly/vREz50FRO7J
"MoPub is an integral part of the Twitter family and between the two we have the unique opportunity to bridge social and programmatic signals together." —@SEP, Chief Customer Officer, Twitter
Learn more ⬇️
"Start by thinking about your goals. Do you want to increase revenue while maintaining a stellar in-app experience? Or are you looking to improve your engagement and retention rates?"
Don't miss more tips in our interview with @audience_ntwk's Nene Kalu Schaffert 💡