MAKE UP FOR EVER

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💄Nous rouvrons les#Masterclasss de maquillage en présentiel avec le formidable soutien de@Makeupforeverr, l'accueil très attentionné de Martine, Karen, Sidonie et Capucine et les fabuleux conseils professionnels de maquillage d'Eléonore et de Matthieu. �Fw
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POV: you are invited to a party in space for #Halloween...
MAKE UP FOR EVER is proud to be part of the “SHOW ME” event bringing together @LVMH Virtuosos and apprentices from all its Maisons. Special mention to our Virtuoso Marie El Maaroufi!
Hot from the runway - Meet the amazing artist and performer @mirandamakaroff and follow her through her crazy day at @PalomoSpain with MAKE UP FOR EVER. From her room to the runway, she’ll sneak into the backstage to give you all the insides you need to know about the show.
Hot from the runway - Introducing the one and only Raphael SAY, model and dancer, getting ready with MAKE UP FOR EVER just before hitting @LANVINofficial S/S 22 show.
We are proud to announce that our #Step1PrimerHydraBooster won a 2021 @Allure_magazine Best of Beauty Award under the "Best Base" category!
Introducing our NEW #RougeArtistShineOn with campaign face Lera Abova. Co-created with our pros, this new lipstick delivers long-lasting shine, color impact and immediate hydration. #SculptYourShine
We are honored to be part of @LVMH's “WE for ME” pact for the #MetiersdExcellence.​ It celebrates the unique savoir-faire of our collective of makeup artists, co-creating high-performing products with a passion for education and transmission.
Charlotte and Laura Tremble, members of the French National Artistic Swimming Team, introduce their beauty routines just before the big jump using our waterproof eye products #AquaResist!
Hot from the runway! MAKE UP FOR EVER was backstage at AMI Spring/Summer 2022 fashion show. Lead Makeup Artist Adrien Pinault created the party look of the century: shiny lips, glossy eyes and glowy complexion using #RougeArtist lipstick, #MixingGloss and #Reboot foundation.
Make Up For Ever took a risk, and it’s paying off. bit.ly/3qIqBDR
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Take a sneak peak at the inspiring work of our MAKE UP FOR EVER ACADEMY students: 39 students celebrated their graduation in the presence of Dany Sanz at Espace Leon Coeur in the Marais.
MY VITILIGO – EPISODE 3 TODAY IS WORLD VITILIGO DAY - WATCH THE SEASON FINALE Meet Katalina, a Spanish model with vitiligo. Let’s watch her story.
MY VITILIGO – EPISODE 2 MEET PEOPLE WITH VITILIGO - a series in 3 episodes. Meet @jyotbr, a French student. Watch his story on how he discovered vitiligo and his makeup experience.
MY VITILIGO – EPISODE 1 MEET PEOPLE WITH VITILIGO - a series in 3 episodes. Tiger Lily, model, singer and body positive activist tells us about her experience with makeup and vitiligo . Let’s watch her story.
Upclose and personal: Dustin Muchuvitz one word-one answer interview! #Pride2021 Makeup by Masae ITO #Proudforever #makeupforever
Introducing Dustin Muchuvitz as the face of our #Pride2021 campaign! Parisian icon of the coolest nightlife and the DJ podiums, Dustin is a model and a fashion icon.  Breaking the codes, without a defined gender. Makeup by Masae ITO #Proudforever #makeupforever
Live from #VivaTech: MAKE UP FOR EVER’s interactive SHADE FINDER (AI) offers you the possibility to find your perfect foundation shade in just seconds with at least 90,000 skin tones matched by our artificial intelligence. #LVMH @LVMH bit.ly/3q8jtA5
Come and visit us at #VivaTech on the #LVMH lab. Live an augmented makeup experience with our makeup artists and discover how MAKE UP FOR EVER tries to transform its e-commerce with Live shopping and conversational commerce. @LVMH
We are thrilled to participate to #VivaTech, Europe's biggest startup and tech event, hosted by the #LVMH Lab. Our makeup artists and our ebusiness team welcome you to an augmented makeup experience, with two of our innovations: SHADE FINDER (AI) and VIRTUAL TRY ON. @LVMH
It's on! Our +15 #LVMH Maisons and 28 startups are thrilled to welcome you at #VivaTech with a flavor of what the future of customer experience looks like. Join us for a program filled with: ✅unique discoveries on our Lab ✅vitual talks on our e-Lab: app.vivatechnology.com
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We are proud to have realized the makeup worn by the dancers in the bubble dresses designed by the Norwegian artist @FTjaerandsen for “ArtisTree Selects: Light In/Out Film and Exhibition” held at ArtisTree, Taikoo Place in Hong Kong!
We are thrilled to have welcomed 8 Australian influencers to discover our new #UltraHDSettingPowder collection and enjoy the panoramic view from the CIRQ, the Sydney Crown Casino's rooftop!
"Tomorrow? The right to exist" Voices of power, #Pride2021 campaign muse @Cegajanmaull is here to stay. Makeup by Masae ITO #Proudforever #makeupforever
"A moment? The moment I found myself." @Cegajanmaull shares her journey as a Black trans women with attitude and confidence. Makeup by Masae ITO #Proudforever #makeupforever
MAKE UP FOR EVER stays true to its origins. For the design of our new boutique concept, we have kept all our brand codes: our colors, red and black, our makeup case and our brand icon. It's a wonderful achievement and a perfect combination of heritage and innovation.
"Makeup? Survival" #Pride2021 campaign face @Cegajanmaull under Masae ITO’s brush getting ready backstage. #ProudForever #makeupforever
"Strength? Imperfect, resiliant, woman" Introducing plastician, performer, DJ, model, actress, writer and trans activist, @Cegajanmaull as the face of our #Pride2021 campaign. Makeup by Masae ITO _ #Proudforever #makeupforever
OUR SAINT-TROPEZ POP UP STORE IS OPEN! Our collective of makeup artists is back and ready to welcome you until October 31st! Don’t miss out on our latest launches! Our sanitary protocol will ensure a safe and enjoyable experience. See you soon!
The beloved #AquaResist range features now three new brow products: Aqua Resist Brow Filler, Aqua Resist Brow Definer and Aqua Resist Brow Fixer, inspired by our pro make-up artists’ signature brow shaping techniques! #LiveIntensely
What's your summer brow routine? #ComingSoon
We are proud to announce that we received a 2021 @Essence Beauty Award 🏆 for our#GraynessReducerr#Step1Primerr!y
Committed to sustainable beauty that does not compromise on the quality or performance of its products, @Makeupforever presents WATERTONE, its new skin-perfecting foundation. Learn more : lvmh.com/news-documents… #LVMH #MakeUpForEver #WaterTone
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Introducing our NEW #UltraHDSettingPowder campaign! With its ultimate veil of transparency and large shade range, this revolutionary powder gives to everyone the freedom to embrace its own individuality.
Yesterday marked the International Transgender day of visibility and the end of the International Women's month. On that occasion, we had the honor to welcome Karin Raguin, Vice-President of Talent Management & Corporate Responsibility at LVMH Americas, to discuss about it.
#HotFromTheRunway #PFW - Breaking the boundaries of makeup with @kenzo & @Aarondemey1! Our products accompanied dancers, actors and models for their stage performance, proving once again that our high-performance formulas can withstand even the most extreme conditions!
We are committed to a responsible beauty. MAKE UP FOR EVER supports the French Association of Vitiligo and has been working with its members since 2018. This month, we raised the awareness of our beauty consultants about vitiligo and our CSR commitment for a more diverse beauty.
HOT FROM THE RUNWAY! AMI FW21 For the look, lead Makeup Artist Adrien Pinault took inspiration from iconic 90s fashion shows. The red lips, a MAKE UP FOR EVER statement, were a show staple using #AquaLip, #ArtistLiquidMatte and #MixingGloss.
HOT FROM THE RUNWAY! @PalomoSpain FW21 Lead Makeup Artist Fidel Fernandez has worked on simple blush tones and nude colours for the complexion using #UltraHDFoundation and #RougeArtist.
HOT FROM THE RUNWAY! Ninamounah FW21 launched « Seduce Me » its new collection, receiving inspiration from the natural world. Lead Makeup Artist David Koppelaar created a look calling back to the touches of red that punctuate the neutral palette of the collection.
At MAKE UP FOR EVER, 60% of our Board Directors are women! #InternationalWomensDay
We are thrilled to announce the amazing HUA CHENYU as 1st Global Brand’s Spokesperson, featuring here our new #Watertone foundation!
Introducing our NEW #Watertone campaign with the stunning performers Chimelle, Imane, Xin, Léa, Hanabi and Alexis!
Our new boutique in IFC Mall Shanghai is open! MAKE UP FOR EVER reveals its new merchandising concept both deeply rooted in our brand DNA and showing a new design consistent with our new brand image.
Happy Birthday Dany! The 31st of January is the day we celebrate Dany Sanz, our founder, and the values she embodies: solidarity, respect and tolerance. MAKE UP FOR EVER brings together a community of enthusiasts who perpetuates them.
MAKE UP FOR EVER Academy celebrates it’s very first Alumni event! Our Academy graduates in Shanghai have kicked off their careers as influencers, makeup artists and beauty advisors. This gathering was the opportunity to catch-up, network and share best practices.
Check out our NEW #Step1Primers campaign featuring the amazing crew @raquelsanicolas, @iael_joly, Odile, Ophélie, Feriel, Calista, Jean-Jacques, Jin and Karim!
We are thrilled to announce that #RougeArtist has won the annual Glamour Best of Beauty Award by @GLAMOUR_Russia ! ⁣
Famous performing artist XIN Liu is the muse of our new PAINT YOUR WISHES #ChineseNewYear campaign.
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