Aaron Levie

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I’m a *big* believer in the power of crypto and having a digital currency and store of value. I’m not a believer in get rich quick schemes where you make money by convincing others that something is a valuable and they can profit from it once they convince others of the same.
The NFT challenge is that while a given NFT asset may be “scarce”, there will be an infinite number of them. The system is always incentivized to create more -because getting in early is always the point- ultimately ensuring few hold any value.
One of the biggest levers for growth and innovation is architectural simplicity. Complexity kills momentum for both you and customers. It creates more needed decisions, reconciliation, thinking, maintenance, tech debt, and cost. Keep it simple.
Remember, it’s easy to get lured into the cleverness of an idea or complexity of a solution. But by the time a customer touches it, only simplicity works. Every single time.
If you designed software from the ground up knowing everything we know about how work happens today, most of it would look entirely different. Now the race is about which technologies can get there fastest.
Houston, we have a solution. Getting to space requires the collaboration of scientists, engineers, astronauts and more. We're proud to announce that @NASA is advancing space exploration missions using the power of Box. 🚀 Learn more �bit.ly/3zwxsmz4Am
Retweeted by Aaron Levie
While we’re not building rockets (yet), I am incredibly excited to announce we power content management and collaboration at NASA. 🚀☁️!businesswire.com/news/home/2021…t
One of the more exciting shifts that has come from hybrid work is the ability to rapidly collaborate with customers. This was always possible before, but the cultural norms have changed: you can hop on video with a customer in minutes to test a new idea. Game changing.
Very happy about the California outcome. And wow, what a waste of time.
With Box Relay, you can automate content-centric processes with a simple, no-code workflow builder. We're excited to share 3 new capabilities that will help your organization streamline operations & improve productivity. Learn more: bit.ly/3tHDWhg
Retweeted by Aaron Levie
Mailchimp is a $12B case study in the power of focus, and cash flow.
The lesson: never value a market by the size of legacy solutions or approach. If you do, you will wildly underestimate the potential opportunity.
7. Finally, macro work tailwinds changed everything. Mobile and remote work, digital transformation, cyber security challenges meant every business had to upgrade their IT stack, making the legacy approach untenable. The finally death knell to legacy.
6. Cloud brought down the cost of everything. By delivering software over the web, providers had economies of scale that could not be matched by any one customer. Combined with Moore’s Law, that meant new feats could be accomplished in SaaS that couldn’t be replicated on-prem.
5. Everyone was moving to the web and mobile. Unlike the traditional constraint of enterprise software being for PC-based knowledge workers, with mobile, billions of people become digital workers, 10Xing the TAM for enterprise software.
4. New business models let you reach vastly more customers. With freemium and pay as you go approaches, bottom-up distribution finally became possible. End-users had a say in the tools they used, which meant more vectors to enter an organization than ever before.
3. The design principles of the cloud enabled faster product adoption. By leveraging consumer design approaches instead of legacy and clunky design that the enterprises (but not end-users) had gotten used to, you could spread much more easily within organizations.
2. The cloud made distribution more efficient. When a customer can try a new piece of software with a few clicks in a web browser or a mobile app install, and only pay for what they use (SaaS vs. perpetual licenses), they adopt much more and much faster.
1. The cloud made software delivery more efficient, 10Xing demand. No longer did you have to install, upgrade, patch, and integrate software and hardware. That decrease in complexity meant any SMB could use enterprise tools, and any enterprise could support more vendors.
Market sizes are often artificially constrained by legacy participants or architectures. When we started Box, most investors could only see how large other players had gotten, as a way of evaluating the market size. But what was missed was that the cloud changed everything.
Incredibly fired up for the next phase of growth at Box. We have an amazing product roadmap, and we will continue to deliver constant innovation for customers. Be sure to attend BoxWorks to see what we’re up to: boxworks.box.com
Boom! Be sure to attend BoxWorks this year on on Oct 6! boxworks.box.com twitter.com/box/status/143…
When we launched Box, we made assumptions that storage prices would drop, browser performance would improve, the number of devices would increase, and internet speeds would accelerate. Every assumption turned out to be conservative by a factor of 10. Always bet on tailwinds.
I don’t think we talk enough about the fact that Tim Koogle was CEO of Yahoo at the time that Google was founded 🧐.
Little known fact: once you’re the CEO of Yahoo at anytime, you’re the CEO of Yahoo forever.
One of the consequences of Moore’s Law is that building a particular product is often 50% as hard every 2 years. Within a decade you can do what was impossible or cost prohibitive just the decade prior. This opens up constant new opportunities.
Breakthrough innovation over time: 1970s: microprocessors 1980s: PCs, OSes, early networks 1990s: Browsers, websites 2000s: Cloud computing, mobile 2010s: Artificial intelligence, VR 2020s: JPEGs of cats and 8-bit avatars
🆕 Browse, preview, and share files in your meeting with the new@Boxx app for Zoom! Make work easier than ever, try it in your next meeting.bit.ly/3BFTrJjhr
Retweeted by Aaron Levie
Over a decade ago when Finance securitized and made everything tradeable, we all agreed that led to an asset bubble that eventually collapsed. But now that tech is doing it digitally, it’s called innovation 🧐.
If you were building on-prem enterprise software in the 90s, you could reach millions of people. In the 2000s that grew to tens of millions. With the cloud in 2010s, it became hundreds of millions. Now, in a digital-first world, enterprise software can impact billions.
Growth today is from decisions made years ago, execution that ramped quarters ago, and tailwinds that are accelerating now. Plant your seeds wisely!
Our Q2 results are officially out! Extremely proud of the Box team, and thankful to all our customers and partners for a great quarter! businesswire.com/news/home/2021…
The promise that software would make companies quicker, flatter, more collaborative, and connected was a distant reality for decades. Now that we’re all working in the cloud, this vision is finally happening. And with it we’ll see new era of enterprise software.
One of my key business skills is taking something that could have been an email and turning it into a meeting.
Often we see early innovation that feels right around the corner but is actually decades away from mass adoption, and equally tech that appears distant but is just about to explode. Knowing which cycle you’re in is fundamental in tech.
Top 3 scariest videos of all time
A recurring question in tech is wondering whether we’re in an era of consolidation or new entrants. This is an obsolete question. New problems are emerging at a faster pace than consolidation can occur, so we will see both trends simultaneously forever.
There has never been a confluence of this many mega trends at once, all causing a reshaping of enterprise software: explosion of data, massive security challenges, remote work, need for greater automation, new forms of collaboration, and everything analog going digital.
Despite years of innovation in the cloud, the number of problems left to solve in the enterprise dramatically exceeds the number of problems enterprise software has already solved. Massive opportunity ahead.
Box raises revenue outlook for fiscal year, says business is accelerating zd.net/3s9faFK by @natalienoell
Retweeted by Aaron Levie
Box is firing on all cylinders! Our preliminary Q2 results and updated FY22 guidance is here: businesswire.com/news/home/2021…
Office_Reopening_Dates.pptx is the most edited company slide deck in the history of capitalism.
The only path forward 👇cnb.cx/2X1oNuIH
It’s important to start sharing files at a really young age.
In this new world of work, business travel becomes a video meeting. Meetings become emails. Emails become messages. And messages become emojis. By transitive property business travel will be replaced by emoji.
Until you’ve been working from home for 18 months you don’t realize that leaf blowers are everywhere. They surround us. And are happening at all times at full blast.
When you launch a new feature
Rolling out Box Sign, starting today! twitter.com/box/status/141…
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