Let Toys Be Toys

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Hey @sainsburys I'm just curious what about this kids lunch box makes it for girls? The rest of the range of the same theme doesn't specify girl and there's no branding on the actual item itself saying girl? Is it the amount pink that isn't for boys or is it the flower?
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“Love this from Ergobaby”! Thx Maudie via Instagram What a great ad - we love it too @Ergobaby_UKIRE! #caringboys #lettoysbetoys #just4asks
Hi @MoonpigUK - it’s also disappointing to see that you have “boy”/“girl” menus on your website for kids’ toys & books. Why limit kids’ choices like this? Be great to see you drop these labels & #lettoysbetoys & #letbooksbebooks twitter.com/OlivaceousD/st…
Friday night excitement with @England v @NorthernIreland in #WEURO2022 Best of luck to both teams & don’t forget to check out our pick of toys/books/games for your #football mad kids in our latest #toymark gift guide! ⚽️😀lettoysbetoys.org.uk/football-crazy…7#lettoysbetoyssD
As well as calling out gender stereotypes in children’s marketing, we recognise retailers with good practice with our #Toymark award. See our directory & help support these #smallbusinesses working hard to #lettoysbetoys & #letbooksbebooks lettoysbetoys.org.uk/toymark/ #AmazonPrimeDay
Did you know that 50% of girls feel confident in sport and exercise compared to 74% of boys? 😮 Follow Laura and Flick's cycling journey this week as they aim to change this - two wheels at a time! 🚴‍♀️@RaleighBikes_UK_UK#WereWithYouY#Cyclingi#TimeTogetherh#Sporto#ExerciseiLzX
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This book is being given to every primary-aged child in the UK. Did you know, @educationgovuk @dkbooks that By Age 6 Girls Are More Likely To Think "Genius" And "Brilliance" Are Male Traits, Not Female iflscience.com/by-age-6-girls… 2/2
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Do ‘creative geniuses’ only include men? There are two women mentioned here, over 100 years… (Rosalind Franklin and JK Rowling). @educationgovuk why did you not consult @LiftingLimitsUK @LetToysBeToys @NoSchoolSexism and more before deciding who was a genius? 1/2
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Home nations in action today! Kids caught up in the #UEFAWomensEuro2022 excitement? Check out these books, toys & games to further their football fun Everything featured is from our #Toymark awarded shops - winning at #smashingstereotypes! ⚽️lettoysbetoys.org.uk/football-crazy… #WEURO2022
“Bravo @smiggle_” 👏🏽😀 Thx Catherine for flagging on IG Great to see these latest ads fr@smiggle_le_, ticking boxes of o#Just4Askssks to retailers & manufacturers to ditch the sexist stereotypes & market more inclusively to kids. Score collection in time f#WEURO2022022 too! Lno
Not toys, but fantastic to see this new campaign challenging sexist hate on & off the football pitch 👏🏽⚽#NotHerProbleme#WomenPlayFootballl#HopeUnitedetwitter.com/EE/status/1544…Mq
“‘Girls can’t play rugby’ What a stupid thing to say, I don’t believe that, It’s my favourite game to play Girls CAN play rugby We’re very quick & fast We love to show our skills As we catch the ball that’s passed” Great poem Livi!👏🏽 Vi@EnglandRugbyby Iinstagram.com/p/CfwEzM5Ir7T/…lX4
It’s match day! Who’s excited for Euro 2022? Good luck to all the teams in #WEURO2022 ⚽️#letherplay #UEFA #UEFAWomensEURO2022
@OlivaceousD @childmediaconf Thx @OlivaceousD! We were pleased to do a session on the drip, drip effect of gender stereotypes in early childhood & how to combat this at the 2020 @childmediaconf. Links to the video & more info about the campaign here thechildrensmediaconference.com/on-demand/the-… #tcmc #whatnextforkids #stereotypes
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'Stereotypes are set at age 4' - read my blog about the effects of innocent socialisation on children in the early years #tcmc @childmediaconf @LetToysBeToys blog.optimus-education.com/what-innocent-… twitter.com/OlivaceousD/st…
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Thanks so much once again to everyone who sent such kind & inspirational words last week. My girl has gone into school today proudly clutching her space books & a story we wrote together about her experience last week #GirlsLoveSpaceToo @letclothesbe @LetToysBeToys @Techniquest
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In @SmythsToysUK and not a single @OfficialPanini womens euros 2022 sticker album on sale. How can we push when the sport is still not visible enough. Our girls deserve to be seen.
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Whether it’s imaginative play on a food theme, or recipes & activities to cook up with the kids, we’ve chosen a selection of toys, books & games in our brand new #Toymark gift guide to get kids all fired up about cooking! 🍝🍰🥗�lettoysbetoys.org.uk/lets-get-cooki…p#lettoysbetoysbiCoWW9
Just like girls, boys can like superheroes, flowers, cycling, butterflies, Lego, dressing up, dinosaurs, cooking, and all the colours including pink, blue & purple. Let’s not limit their interests based on stereotypes. 🚀🌼🦋7uq7g
The messages are everywhere…. Of course boys can like unicorns & girls can like dinosaurs. @bmstores - it would be great if you could just say what it is, not who it’s for, & let shoppers decide what interests them, free from #genderstereotypes#letglovesbegloves 🪴🦄twitter.com/secretlyc/stat…WH3
#IOPBham22 @DocWhalley highlights marketing of toys as *one* factor contributing to putting girls off physics @LetToysBeToys @PinkstinksUK @IOPTeaching @PhysicsNews #limitless
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Of course #STEM is for all children and both girls & boys can love space! Our space-themed gift guide offers a range of fun space themed toys & books, all from our #Toymark awarded retailers working hard to #smashstereotypes 🪐�#GirlsLoveSpaceclettoysbetoys.org.uk/blast-off-let-…k8L
@charlmarx89 @letclothesbe Some great responses received on our previous #GirlsLoveSpace shoutout - any more to add for @charlmarx89’s daughter? 🚀🪐twitter.com/lettoysbetoys/…fWc
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Once again 5yo has come home upset due to nasty comments from other girls about her having a "boys" bag. To say I'm seething would be an understatement. How can it even start this young?! Unacceptable. @letclothesbe
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In celebration of International Women in Engineering Day 2022, we welcomed Olivia from the campaign group @LetToysBeToys for an inspiring keynote session on challenging gender stereotypes in childhood. #INWED22 #ImagineTheFuture #WomenInSTEM
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In #BUILT I talk about building my own Barbie house and playing #lego with my family every weekend. GUESS WHAT MOM FOUND! @LetToysBeToys #The80s
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Our latest updated gift guide is full of fun toys & books to encourage #STEM play & learning. All products are from our #Toymark awarded retailers, working hard to #smashstereotypes & market toys inclusively to girls & boys! lettoysbetoys.org.uk/toymark-gift-g… #INWED22 #INWED2022 #INWED
For #INWED2022, a reshare of this popular blog post: Science writer Laurie Winkless interviewed 18 women working in science & engineering to see the role their childhood played in their career choices lettoysbetoys.org.uk/18-female-scie… #lettoysbetoys #INWED22
“When we ridicule little boys for playing with dolls how do we expect them to feel comfortable being a primary care giver to their children all those years later?” #FathersDay - Let’s do better by Dads | Claire Willetts notonlypinkandblue.com/emotions-are-f…
“Great to see smiggle with non gender specific bags and lunchboxes ❤️❤️” shared with us by Jodie on Insta We’ve been really pleased to see these recent images from @smiggle_ too, ticking our #Just4Asks - great work #smashingstereotypes!
"It’s annoying that whenever I get new boots they always say boys on them. It’s not fair because lots of girls play football too…why are they boys' boots?” 9yo Summer challenges @SportsDirectUK & other retailers to make kids’ ⚽️ shoes unisex manchestereveningnews.co.uk/whats-on/famil… @FA
Aaah. A free play, free from gender stereos., love-the-outdoors 🏕🌳☀️⛱, gift list from campaigning stalwarts@LetToysBeToysys in which Rosa & her 🌻 play a starring rol@jessicaspanyoly@ChildsPlayBooksoktwitter.com/lettoysbetoys/…9hc
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These still come up, but should be old versions. Happily, @Usborne were one of the very first publishers to agree to our #letbooksbebooks campaign back in 2014 😊More about the campaign & the other 10 publishers who also ditched the labels here…lettoysbetoys.org.uk/about/letbooks…6twitter.com/emrys50838772/…G
Summer’s here at last ☀️ If you’re shopping for toys/books to help kids make the most of the great outdoors, see our latest gift guide. All products from our wonderful #Toymark awarded retailers doing a brilliant job #smashingstereotypes 👏lettoysbetoys.org.uk/lets-play-outd…T#lettoysbetoysyuY
“‘Stereotypes are self-fulfilling prophecies’ The research revealed that…the belief that girls find math & science less engaging was shown to have a greater impact on girls’ interest in STEM than the belief that they may not be good at it” twitter.com/EraseAllKitten…
“Not toys, but clothes on sale for Nutmeg in @Morrisons. One in the boys section one in the girls. Of course girls need to smile. And boys need to be really loud.” Thanks Kirsty via IG #genderstereotypes cc @DuckyZebra @letclothesbe @volewriter
@volewriter @LetToysBeToys Good for that lad, it's about time adults realised that children play with toys, there's no such thing as boys or girls toys, it's just a toy.
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Witnessed a little boy in B&M being told sternly to put the toy back on the shelf because it was 'for girls'. Fair play to the lad, he did a quick bit of mental calculation and came back with, 'OK, I'll get it... for Leah.' And dropped it in the basket.
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Lifting Limits’ Good Practice Award 2022, celebrating amazing work around #genderequality in schools & nurseries, is still open for entries! Kindly sponsored by CoreStream Ltd & @DuckyZebra, the winning organisation will receive £500 to spend on books. 1/3
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It’s good to see the diversity featured in the 2022 #Lego Friends 10th anniversary range. The promotional images on the website tick our #Just4Asks for toy manufacturers, showing boys & girls playing together with the sets. Good work #smashingstereotypes  @LEGO_Group!
‘71% of boys surveyed feared they would be made fun of if they played with what they described as “girls’ toys”’ Last year @LEGO_Group announced it would be working to remove gender stereotypes from its toys to make their products more inclusive amp.theguardian.com/lifeandstyle/2…
If you’re out shopping please let us know what you’re seeing in the toy (& bike) aisles - any boy/girl signs, shelf labels, pink/blue sections, product packaging both good & not so good. Thanks! 😊#lettoybetoyss#just4asksstwitter.com/TalksJMR/statu…Q
Huge thanks to @MASieghart for quoting @NoSchoolSexism's research revealing the lack of female writers taught in schools in today's @guardian. Teaching boys that women's words aren't worth reading means they grow into men who believe the same. We have to change the narrative! twitter.com/katemosse/stat…
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