Lee Clow’s Beard

All Photos Twitter.com
The Daily Beard No. 257 is live. Today discuss one of the many things in advertising and life that isn’t new but apparently isn’t well-known. video @ bit.ly/DailyBeardNo257 pod @ bit.ly/DailyBeardCast --
Retweeted by Lee Clow’s Beard
Remember, it is possible, and perhaps preferable, for your brand to do good with no intention of issuing a press release.
The Daily Beard No. 257 is live. Today discuss one of the many things in advertising and life that isn’t new but apparently isn’t well-known. video @ bit.ly/DailyBeardNo257 pod @ bit.ly/DailyBeardCast --
When in doubt, jettison the jargon. When completely certain, do the same.
The Daily Beard No. 256 is live. Today we plead for a little respect and a lot of common sense. video @ bit.ly/DailyBeardNo256 pod @ bit.ly/DailyBeardCast --
In an industry where everyone and their second cousin has a say in what gets produced, perhaps all portfolios should be nothing but spec work.
The Daily Beard No. 255 is live. Today we discuss the wrong kind of leading by example. video @ bit.ly/DailyBeardNo255 pod @ bit.ly/DailyBeardCast --
Dearest Client, The first step in creating a sustainable campaign is approving work that isn’t garbage. Love, LCB
The Daily Beard No. 254 is live. Today we discuss the need for agencies to do unto themselves what they profess to do unto clients. video @ bit.ly/DailyBeardNo254 pod @ bit.ly/DailyBeardCast --
We keep racking our brains about what it will take to get people’s attention as if the answer is somehow not going to be “be interesting.”
The Daily Beard is live. Today we discuss the eternal tension between what we want to accomplish and the means by which we get there. video @ bit.ly/DailyBeardNo253 pod @ bit.ly/DailyBeardCast --
Choose your battles wisely but be wise enough to choose the ones you should.
The Daily Beard No. 252 is live. Today we take just enough time to discuss thinking, planning, placing, and creating just enough. video @ bit.ly/DailyBeardNo252 pod @ bit.ly/DailyBeardCast --
If you really want a fresh perspective, share your idea with the person in the agency who annoys you the most.
The Daily Beard No. 251 is live. Today we channel a bit of Dave Trott and discuss why 1+1 sometimes equals 3. video @ bit.ly/DailyBeardNo251 pod @ bit.ly/DailyBeardCast --
The creative brief should explain where you’re going and why. But the work must forge its own path, taking as scenic a route as necessary to make the journey worthwhile.
The Daily Beard No. 250 is live. Today we mark 250 Daily Beards by ranting eloquent about the undying desire of brands to chit-chat. video @ bit.ly/DailyBeardNo250 pod @ bit.ly/DailyBeardCast --
Once upon a time, copywriters were charged with reconfiguring thoughts in people’s heads and not just rearranging jargon to meet a word count.
The Daily Beard No. 249 is live. Today we channel Roy Rogers (or Bing Crosby if you prefer) to discuss the importance of having the right kinds of creative constraints. video @ bit.ly/DailyBeardNo249 pod @ bit.ly/DailyBeardCast --
Beauty attracts the right kind of customers. Banality attracts the wrong kind of clients.
The Daily Beard No. 248 is live. Today we once again bang the drum in defense of advertising being an investment instead of a cost. video @ bit.ly/DailyBeardNo248 pod @ bit.ly/DailyBeardCast --
Perhaps if everyone in the agency were required to maintain a portfolio, we’d all be less inclined to water down, give in, or give up on great work.
The Daily Beard No. 247 is live. Today we use a common request to represent the seedy underbelly of mistrust between client and agency. video @ bit.ly/DailyBeardNo247 pod @ bit.ly/DailyBeardCast --
If you hire an agency or a person because you believe they know what they’re doing, don’t act surprised when they actually want to do it.
The Daily Beard No. 246 is live. Today we discuss why promises made to the client should only be proffered by those in a position to keep them. video @ bit.ly/DailyBeardNo246 pod @ bit.ly/DailyBeardCast --
Truly self-indulgent work assumes the audience feels adequately entertained by merely being informed.
The Daily Beard No. 245 is live. Today we admit that not everything in advertising must be simple. video @ bit.ly/DailyBeardNo245 pod @ bit.ly/DailyBeardCast --
The Daily Beard No. 244 is live. Today we discuss the importance of framing questions wisely and The Dog makes an auditory cameo. video @ bit.ly/DailyBeardNo244 pod @ bit.ly/DailyBeardCast --
Retweeted by Lee Clow’s Beard
If you’d rather the work be finished than be effective, well, you’re finished.
The Daily Beard No. 244 is live. Today we discuss the importance of framing questions wisely and The Dog makes an auditory cameo. video @ bit.ly/DailyBeardNo244 pod @ bit.ly/DailyBeardCast --
Agreement is only as good as what is being agreed upon.
The Daily Beard No. 243 is live. Today we discuss why every piece of work must justify its own existence in the eyes of the public. video @ bit.ly/DailyBeardNo243 pod @ bit.ly/DailyBeardCast --
Consumers aren’t always smart or rational. But they are savvy enough to pass you by if you don’t treat them like they are.
The Daily Beard No. 242 is live. Today we dispel the myth that B2B advertising can and should bore people into submission. video @ bit.ly/DailyBeardNo242 pod @ bit.ly/DailyBeardCast --
If your idea of inclusion stops where a different opinion starts, you’ve got the wrong idea.
The Daily Beard No. 241 is live. Today we rail against short-term thinking and montages because someone must. video @ bit.ly/DailyBeardNo241 pod @ bit.ly/DailyBeardCast --
“You’re only as good as your last ad” doesn’t even apply to brands, let alone people.
A boring ad has the dual effect of making the brand appear simultaneously clueless yet arrogant.
The Daily Beard No. 239 is live. Today we emerge from a brief sabbatical to discuss the importance of having the right amount of respect for oneself and the work. video @ bit.ly/DailyBeardNo239 pod @ bit.ly/DailyBeardCast --
The Daily Beard No. 238 is live. Today we discuss the perils of giving people exactly what they ask for. video @ bit.ly/DailyBeardNo238 pod @ bit.ly/DailyBeardCast --
It’s impossible to be cost-effective when you approve ideas based on their estimated costs first and on their potential effectiveness never.
The fact that new isn’t necessarily better also applies to insights.
The Daily Beard No. 237 is live. Today we discuss the importance doing good for goodness’ sake and inspire the wrath of agency CFOs. video @ bit.ly/DailyBeardNo237 pod @ bit.ly/DailyBeardCast --
The Daily Beard No. 236 is live. Today we reflect upon the damage caused by rigid monetary expectations. video @ bit.ly/DailyBeardNo236 pod @ bit.ly/DailyBeardCast --
Retweeted by Lee Clow’s Beard
A brand’s most adoring audience is almost always its least important.
The Daily Beard No. 236 is live. Today we reflect upon the damage caused by rigid monetary expectations. video @ bit.ly/DailyBeardNo236 pod @ bit.ly/DailyBeardCast --
The harsh truth is that some clients don’t really want effective advertising. The harsher truth is that too many agencies don’t, either.
The Daily Beard is live. Today we invoke the branding successes and corporate failures of Volkswagen to discuss importance of brand equity. video @ bit.ly/DailyBeardNo235 pod @ bit.ly/DailyBeardCast --
Goodbye, Pancake. You will always be my good boy. bit.ly/RequiemForPanc… --
Retweeted by Lee Clow’s Beard
Twiends™ uses the Twitter™ API, displays it's logo & trademarks, and is not endorsed or certified by them. These items remain the property of Twitter. We do not sell followers, we only provide display advertising. Bots & fake accounts are not permitted on twiends. © 2009
Grow Your Twitter Free
Want To Grow Your Twitter?
We help other people find and follow you on Twitter.
Key Info:
Started in 2009
Over 6 million signups
Country targeting provided
We never auto tweet to your timeline
We never auto follow others
We actively moderate our community
Please Share
Please upgrade your browser  chrome