Kevan Lee ๐Ÿ‘‹

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A few weeks ago, @BuzzSumo published the Top 100 Marketers You Should Follow. We decided to round up the top/funniest share or thread from each marketer into a MEGA THREAD. You could write a book with the amount of knowledge in this thread. Grab a coffee, let's dive in! ๐Ÿงต
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We've been interviewing a lot, which has me thinking quite a bit about hidden rules. โ€œHidden rules are about the salient, unspoken understandings that cue the members of the group that a given individual does or does not fit.โ€
How is #remotework changing the way companies manage their most valuable asset: their people? Our Head of Remote @RhysMKBlack joined @doist's to talk about how the future of work is being crafted!โ€ฆ
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So interesting to see @SubstackInc embracing multiple value props now: newsletter platform (ala Mailchimp) and content platform (ala Medium). Homepage CTA for "Start Writing" and marketplace for subscribing:
โ€œDoing nothing โ€“ simply savouring the miracle of our existence in this world โ€“ is a luxury afforded only to the respectably retired, or children.โ€
Asynchronous interview template: We had an async interview stage at @buffer and now have one at @HeyOyster as well. Highly recommended, esp. for distributed teams ๐Ÿ’ฏG
This week's newsletter: My media diet ๐Ÿฅ— How I use@feedlyy@Pockett & more to streamline my content consumption. (Plus, my favorite YouTube videos from the past month)
Fantastic new podcast series from my friends at @buffer. This episode about staying true to your "why" is an excellent listen ๐ŸŽง
One of the coolest demo buttons I've ever seen ๏ฟฝ@AvrioHQq avrio.comlv
So many people on this list that I look up to and admire. It's an honor to be included ๐Ÿ™‡ Highly recommend you follow as many of these folks as possible ...โ€ฆJ
A peek inside my battle with impostor syndrome ... Thanks @Maxberthelot for the awesome interview!โ€ฆ
just said "sharing for improvement rather than approval" in a slack channel & that really is a key distinction between submission/review culture & collaborative culture
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Calling all #content superstars โญ๏ธ ... I am on the lookout for an editorial director to join my team at @HeyOyster. If you have a passion for remarkable, one-of-a-kind content and high-impact strategy, I'd love to meet you.
For any #TwitterMarketing folks looking for an awesome new learning + development opportunity, check out this brand new program from @beondeck. I'll be part of the founding group and would love to participate in the program with you! Applications now open ๐Ÿ‘โ€ฆV
We ran some YouTube experiments over the past two months at @HeyOyster and gained 3M video views with 6% of people viewing the entire video. ๐Ÿก (I never watch entire YouTube ads, so wow!). This meant nearly 200k people got the full 60-second rundown of Oyster. Powerful stuff!
This week's newsletter all about ๐Ÿ’ผ Portfolio Thinking ๐Ÿ’ผโ€ฆ0b
We've been named on @OttaHQ's Rocket List for 2021. ๐Ÿš€ The list includes 150 of the US's fastest growing startups that offer great career opportunities (๐Ÿ‘‹ to our friends a@BeameryHQH@Hopini@tryrampmp and more). Check out the full list
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I had a ton of fun with @PamDidner on her #B2B Marketing and More podcast. We talked about Bufferโ€™s and Oysterโ€™s growth strategies plus so much more ... .
It's HERE! So incredibly excited to be building the @beondeck Marketing fellowship with such amazing humans. @timopelz @AnneMurguia @peiii @IAmPhilSharp @sheeeeeenaaa @matankaufman @kevanlee @EmilyLonetto, Marie Davidheiser, Amy Payne, Tara Wacks and more to be announced soon!โ€ฆ
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If youโ€™re overthinking, write. If youโ€™re underthinking, read.
Retweeted by Kevan Lee ๐Ÿ‘‹
So cool to learn how @smilerewards is building their team. Tons of great insight in this @HeyOyster podcast episode with Jennifer Paxton of ๐ŸŽง More
This week's newsletter: Partnerships 101 w/ lessons learned from @buffer and @HeyOyster tl;dr - Partnerships = these 4 key areas: ๐Ÿฟ Platform โญ๏ธ Integrations ๐Ÿ’ฏ Co-marketing ๐Ÿ’ฐโ€ฆyMY
What a big week at @HeyOyster. So incredibly impressed by all that the team was able to hit out of the park ๐Ÿ’ฏ โœ… Launched a discounts program for nonprofits โœ… Published an ebook about impact โœ… Welcomed new investors (๏ฟฝ@PayPala@indeeded ) โœ… Launched a new podcast ๐Ÿ‘
Exciting day at @HeyOyster! Weโ€™ve launched Oyster for Impact to help mission-driven companies tap into the benefits of distributed work. More about the news (and our newest investors) here:
Investing, for me, is a form of activism to create the world I want to see, and I'm beyond honored that the @nytimes wanted to spotlight it. ๐Ÿ™๐Ÿ™โค๏ธโค๏ธโ€ฆd2
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For anyone who's considered starting a @SubstackInc newsletter (which is maybe everyone by now?) ๐Ÿ˜Š My process My motivation My monetization strategy (or lack thereof)โ€ฆ5
Love this concept of "impact entrepreneurship" by @2hp "There has never been a better time to create a mission-driven company."โ€ฆ
Relevant for my work at @HeyOyster // less so for VP life at Bufferโ€ฆ
It's crazy to think that 99% of the content we consume comes from people in the business of commenting, complaining, and hot takes, NOT from people in the business of making, creating, or fixing things.
Retweeted by Kevan Lee ๐Ÿ‘‹
This week's newsletter: Should you hire an amplification marketer?โ€ฆ
@TheCoolestCool Two of my favourites newsletters are from @aleyda and @kevanlee ๐Ÿ’ฃ๐Ÿ’ฃ๐Ÿ’ฃ
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Any @asana experts out there?? I'm looking for advice on how to structure an Asana space for a marketing team. ๐Ÿค”
๐ŸŽง How I think about brand strategyโ€ฆx
@TheCoolestCool I'd happily pay for @kevanlee's newsletter. So much value every week.
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Salary benchmarking is tough. ๐Ÿคทโ€โ™‚๏ธ๐Ÿ˜… If anyone knows any great resources or is willing to share their experience, I'd be very grateful. Here's what I've found soโ€ฆd2
#MarketingTwitter ... What do you think of this salary scale for a product marketer: Junior PMM = $80k USD per year Head of Product Marketing = $180k USD
"Meeting before the meeting" -- such a good practiceโ€ฆ
Really impressed by the lineup and content at #Ascent21 โ€” the best of the best, talking about the future of work. Event runs today and tomorrow if you can spare a few minutes to join. Would love to see you there ๐Ÿ’ฏ
Want to learn how to build a successful distributed company? Executives from @doist, @HeyOyster, @Quora and @butter_hq will share their insights about the future of remote work on July 14th. RSVP for free here ๐Ÿ‘‰ #remoteworkk#fullyremotee#distributedworkkI
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And then for startup marketing people you also have @kevanleeโ€™s weekly newsletter:, The Growth Newsletter by @Julian:โ€ฆ and @ttunguz newsletter:
Retweeted by Kevan Lee ๐Ÿ‘‹
Seems like so many #MarketingTwitter friends are considering new roles these days ... I wrote about my experience joining the awesome team at @HeyOyster (๐ŸŽ‰๐Ÿ’œ) and saying good-bye to a place I loved.
2015: Content = blog 2021: Content = blog / publication / library / academy / university / customer stories / etcโ€ฆ
Tons of great SaaS companies mentioned in this @VentureBeat article ๐Ÿ’ฏโ€ฆU
I shared a few different marketing org charts in my most recent newsletter. #MarketingTwitter I would love to see any other great examples! ๐Ÿ‘‰โ€ฆQQ
So many good whiteboard tools out there now. Which one do you use?
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