Kevan Lee ๐Ÿ‘‹

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A few weeks ago, @BuzzSumo published the Top 100 Marketers You Should Follow. We decided to round up the top/funniest share or thread from each marketer into a MEGA THREAD. You could write a book with the amount of knowledge in this thread. Grab a coffee, let's dive in! ๐Ÿงต
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We've been interviewing a lot, which has me thinking quite a bit about hidden rules. โ€œHidden rules are about the salient, unspoken understandings that cue the members of the group that a given individual does or does not fit.โ€ buff.ly/3pwFB9i
How is #remotework changing the way companies manage their most valuable asset: their people? Our Head of Remote @RhysMKBlack joined @doist's to talk about how the future of work is being crafted! blog.doist.com/remote-work-peโ€ฆ
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So interesting to see @SubstackInc embracing multiple value props now: newsletter platform (ala Mailchimp) and content platform (ala Medium). Homepage CTA for "Start Writing" and marketplace for subscribing: substack.com
โ€œDoing nothing โ€“ simply savouring the miracle of our existence in this world โ€“ is a luxury afforded only to the respectably retired, or children.โ€ buff.ly/3jqZMkT
Asynchronous interview template: buff.ly/3b4yUD2 We had an async interview stage at @buffer and now have one at @HeyOyster as well. Highly recommended, esp. for distributed teams ๐Ÿ’ฏG
This week's newsletter: My media diet ๐Ÿฅ— How I use@feedlyy@Pockett & more to streamline my content consumption. (Plus, my favorite YouTube videos from the past month) buff.ly/3EcO4Cvg
Fantastic new podcast series from my friends at @buffer. This episode about staying true to your "why" is an excellent listen ๐ŸŽงbuff.ly/3E6MguOT
One of the coolest demo buttons I've ever seen ๏ฟฝ@AvrioHQq avrio.comlv
So many people on this list that I look up to and admire. It's an honor to be included ๐Ÿ™‡ Highly recommend you follow as many of these folks as possible ... buzzsumo.com/blog/top-100-cโ€ฆJ
A peek inside my battle with impostor syndrome ... Thanks @Maxberthelot for the awesome interview! moonshotmedia.substack.com/p/embracing-grโ€ฆ
just said "sharing for improvement rather than approval" in a slack channel & that really is a key distinction between submission/review culture & collaborative culture
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Calling all #content superstars โญ๏ธ ... I am on the lookout for an editorial director to join my team at @HeyOyster. If you have a passion for remarkable, one-of-a-kind content and high-impact strategy, I'd love to meet you. buff.ly/3jg1J3B
For any #TwitterMarketing folks looking for an awesome new learning + development opportunity, check out this brand new program from @beondeck. I'll be part of the founding group and would love to participate in the program with you! Applications now open ๐Ÿ‘twitter.com/beondeck/statuโ€ฆV
We ran some YouTube experiments over the past two months at @HeyOyster and gained 3M video views with 6% of people viewing the entire video. ๐Ÿก (I never watch entire YouTube ads, so wow!). This meant nearly 200k people got the full 60-second rundown of Oyster. Powerful stuff!
This week's newsletter all about ๐Ÿ’ผ Portfolio Thinking ๐Ÿ’ผ kevanlee.substack.com/p/242-portfoliโ€ฆ0b
We've been named on @OttaHQ's Rocket List for 2021. ๐Ÿš€ The list includes 150 of the US's fastest growing startups that offer great career opportunities (๐Ÿ‘‹ to our friends a@BeameryHQH@Hopini@tryrampmp and more). Check out the full list herebit.ly/3FYhKoQY16
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I had a ton of fun with @PamDidner on her #B2B Marketing and More podcast. We talked about Bufferโ€™s and Oysterโ€™s growth strategies plus so much more ... . buff.ly/2Z0Fo2O
It's HERE! So incredibly excited to be building the @beondeck Marketing fellowship with such amazing humans. @timopelz @AnneMurguia @peiii @IAmPhilSharp @sheeeeeenaaa @matankaufman @kevanlee @EmilyLonetto, Marie Davidheiser, Amy Payne, Tara Wacks and more to be announced soon! twitter.com/beondeck/statuโ€ฆ
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If youโ€™re overthinking, write. If youโ€™re underthinking, read.
Retweeted by Kevan Lee ๐Ÿ‘‹
So cool to learn how @smilerewards is building their team. Tons of great insight in this @HeyOyster podcast episode with Jennifer Paxton of Smile.io. ๐ŸŽง More here:buff.ly/3oKZ6KYiK
This week's newsletter: Partnerships 101 w/ lessons learned from @buffer and @HeyOyster tl;dr - Partnerships = these 4 key areas: ๐Ÿฟ Platform โญ๏ธ Integrations ๐Ÿ’ฏ Co-marketing ๐Ÿ’ฐ Affiliatkevanlee.substack.com/p/239-partnersโ€ฆyMY
What a big week at @HeyOyster. So incredibly impressed by all that the team was able to hit out of the park ๐Ÿ’ฏ โœ… Launched a discounts program for nonprofits โœ… Published an ebook about impact โœ… Welcomed new investors (๏ฟฝ@PayPala@indeeded ) โœ… Launched a new podcast ๐Ÿ‘
Exciting day at @HeyOyster! Weโ€™ve launched Oyster for Impact to help mission-driven companies tap into the benefits of distributed work. More about the news (and our newest investors) here: bit.ly/3lLHXNV
Investing, for me, is a form of activism to create the world I want to see, and I'm beyond honored that the @nytimes wanted to spotlight it. ๐Ÿ™๐Ÿ™โค๏ธโค๏ธnytimes.com/2021/09/01/tecโ€ฆd2
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For anyone who's considered starting a @SubstackInc newsletter (which is maybe everyone by now?) ๐Ÿ˜Š My process My motivation My monetization strategy (or lack thereof) anchor.fm/remote-marketiโ€ฆ5
Love this concept of "impact entrepreneurship" by @2hp "There has never been a better time to create a mission-driven company." oysterhr.com/library/impactโ€ฆ
Relevant for my work at @HeyOyster // less so for VP life at Buffer twitter.com/jasonlk/statusโ€ฆ
It's crazy to think that 99% of the content we consume comes from people in the business of commenting, complaining, and hot takes, NOT from people in the business of making, creating, or fixing things.
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This week's newsletter: Should you hire an amplification marketer? kevanlee.substack.com/p/229-amplificโ€ฆ
@TheCoolestCool Two of my favourites newsletters are from @aleyda and @kevanlee ๐Ÿ’ฃ๐Ÿ’ฃ๐Ÿ’ฃ
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Any @asana experts out there?? I'm looking for advice on how to structure an Asana space for a marketing team. ๐Ÿค”
๐ŸŽง How I think about brand strategy ...twitter.com/FINITEb2b/statโ€ฆx
@TheCoolestCool I'd happily pay for @kevanlee's newsletter. So much value every week.
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Salary benchmarking is tough. ๐Ÿคทโ€โ™‚๏ธ๐Ÿ˜… If anyone knows any great resources or is willing to share their experience, I'd be very grateful. Here's what I've found so farkevanlee.substack.com/p/228-transparโ€ฆd2
#MarketingTwitter ... What do you think of this salary scale for a product marketer: Junior PMM = $80k USD per year Head of Product Marketing = $180k USD
"Meeting before the meeting" -- such a good practice twitter.com/HeyOyster/statโ€ฆ
Really impressed by the lineup and content at #Ascent21 โ€” the best of the best, talking about the future of work. Event runs today and tomorrow if you can spare a few minutes to join. Would love to see you there ๐Ÿ’ฏ oysterhr.com/ascent5
Want to learn how to build a successful distributed company? Executives from @doist, @HeyOyster, @Quora and @butter_hq will share their insights about the future of remote work on July 14th. RSVP for free here ๐Ÿ‘‰oysterhr.com/ascentw #remoteworkk#fullyremotee#distributedworkkI
Retweeted by Kevan Lee ๐Ÿ‘‹
And then for startup marketing people you also have @kevanleeโ€™s weekly newsletter: kevanlee.substack.com, The Growth Newsletter by @Julian: demandcurve.com/newsletter#3ecโ€ฆ and @ttunguz newsletter: ttunguz.ck.page/b71fd9a3dd
Retweeted by Kevan Lee ๐Ÿ‘‹
Seems like so many #MarketingTwitter friends are considering new roles these days ... I wrote about my experience joining the awesome team at @HeyOyster (๐ŸŽ‰๐Ÿ’œ) and saying good-bye to a place I loved. kevanlee.substack.com/p/225-next-JO
2015: Content = blog 2021: Content = blog / publication / library / academy / university / customer stories / etc kevanlee.substack.com/p/222-blog-bloโ€ฆ
Tons of great SaaS companies mentioned in this @VentureBeat article ๐Ÿ’ฏ venturebeat.com/2021/06/06/theโ€ฆU
I shared a few different marketing org charts in my most recent newsletter. #MarketingTwitter I would love to see any other great examples! ๐Ÿ‘‰kevanlee.substack.com/p/221-org-charโ€ฆQQ
So many good whiteboard tools out there now. Which one do you use?
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