Jennifer Slegg

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This is part of why I say reading something important out loud can really identify stilted text or text that just doesn't "feel right" when someone reads it. And why not every sentence needs to be at least X words long. Write for the reader, not anyone or anything else.…
I wonder how many are old enough to know why this is so funny LOL…
If you geotarget languages, either make SURE it is accurate or give people a way to switch languages. I know this site has an English version (I can see it in the serps), but it insists I need French, where only 1% of the population where I live uses French as primary language.
So many people fail to think about this aspect. I have seen some brilliant writers with strong SEO skills write horrible content simply because they didn't understand the industry/product they were writing about. And that is glaringly obvious to readers who are familiar with it.…
Exo-friendly routing will suggest the most fuel-efficient route in Google Maps. And it will also suggest routes based on electric or gas engines, since both have different efficiencies. #SearchOn
Page Insights icon in the search app will help users to find out more about the site the user is on, as well as the product. Bringing some of the QRG authoritativeness & trustworthiness into play. #SearchOn
Showing products in 3D that can be moved right in the search results to get a better product view will testing soon. #SearchOn
Starting a search with "shop" will bring up products... not clear if these are organic or all ads. But ouch for those ranking for "shop <keyword>" right now. But it is good for users. #SearchOn
3D maps looks sooo amazing. #searchon
You can translate text on images live with your camera in the app o.O #SearchOn
Translated text overlays on images, which will eliminate the color block placed behind the translated text. #SearchOn
Gogle multisearch will be coming to 70 languages over the next few months. #SearchOn
Google Lens has 8B searches per year. #searchon
You would think there would be some sort of "Hmm, maybe we shouldn't make a NSFW hashtag a trending topic on Twitter" filter 🤦‍♀️g
Mike Farrell and I today toasting the 50th anniversary of the show that changed our lives - and our brilliant pals who made it what it was. MASH was a great gift to us.
Retweeted by Jennifer Slegg
This is how John distracts right before the Helpful Content update makes its presence known 🤣…M
You've been speaking English your entire life but did you know that the words you speak are all created from 26 individual letters? Here are the 26 letters that you MUST know:
Retweeted by Jennifer Slegg
Bottom line, analyzing what you see while an update is rolling out is good, but you need to acknowledge that any analysis has the caveat of the update not being completely rolled out. So don't make too many assumptions until it finishes... when it is complete, then go wild :)
There will definitely be some notable successes and failures we will see daily - but some of those reverse as the rollout continues and even sites that see flux in the middle of an update could end up back where they started, because it is other players in the serps getting hit.
What you want to do is take note of changes you see as they happen (the good, the bad, and the ugly), note why you think each of those changes might be important, and then go back and analyze all those notes once Google has confirmed the roll out is complete.
Remember Google updates usually take a couple weeks to roll out. Trying to analyze search results right now and declaring the update a failure or success does not really help. Analyzing is good, but what you see today won't be where things end up when the roll out finishes.
Next week, we will launch the “helpful content update” to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic. Learn more & advice creators should consider:…
Retweeted by Jennifer Slegg
A new edition of #SEOFOMO has been just sent to +21K subscribers with SEO awesomeness from @antoineripret @jenstar @pelogia @OritSiMu @rustybrick @coreyhainesco @SimoAhava @drgurner and more! Check your emails or subscribe now: 😎🙌 ..bC
Retweeted by Jennifer Slegg
First time I think I've read an article where instead of saying "click here to read ____" it said "tap here to read ___." Yes, I was on desktop.
Every single change Google made to the newest Quality Rater Guidelines... and what all the changes mean.…
Retweeted by Jennifer Slegg
And in case you are wondering where all those stick figures went to that vanished from the new QRG, I spotted one of the escaped ones 😂5
And Google is REALLY emphasizing to raters that just because a page is on a highly respected website, doesn't give a webpage on that site an automatic high quality rating. Generally when Google stresses something this heavily, they are actively working on algos around it.
Google has broadened the definition of what is a YMYL topic... this goes in greater detail than what we have seen with their previous categories in earlier QRGs.
Some of the more interesting changes is Google detailing there is a YMYL spectrum for raters. A page isn't always a yes or no when it comes to whether it is YMYL or not.
Every single change Google made to the newest Quality Rater Guidelines... and what all the changes mean.…
The Betty White example was removed from the new QRG 😢o
I am not in the UK, so maybe Currys is known for price matching... but if that is what they are trying to convey with that price comparison page that shows a competitor being so much cheaper, they should probably explicitly say that on the part of the page.
LOL... when you put price comparison on your website and you are NOT the best price... And then Google pulls that part out of the page to show in the serps.…
Check out this incredible avalanche footage from the Tian Shan mountains in Kyrgyzstan. Luckily, everyone survived. Account:
Retweeted by Jennifer Slegg
I set up a default wordpress blog in 2015 with a hello world default post and then decided to use a different domain name, and kind of forgot it existed until today. That one hello world blog post had over 30k spam comments.
Wondering if that was an update to Google Search? Now we have a page that keeps you informed of ones we think are of interest to creators. Check it out here:…
Retweeted by Jennifer Slegg
Google Maps is now showing updates for active shooters (or very recent shootings) locations. A good addition from Google but sad this has to be a thing.
Do a search for NHL on Google... you're welcome :)
Happy Friday afternoon. Our word for you this week is ‘jackassery,’ defined as “a piece of stupidity or folly.” Can you use it in a sentence?…
Retweeted by Jennifer Slegg
Is there anyone who actually likes the Wordpress Gutenberg? Every time I set up a new site I think okay, this time I will suffer through the learning curve. I last maybe ten minutes before I install Classic Editor.
Sadly, no other ones listed a mascot, because clearly Dorothy should be listed under tornadoes LOL.
The knowledge panel for a blizzard includes a notation for a Pokemon move and what its power is...
Volcanoes are apparently a species according to Google.
Going down the natural disaster rabbit hole in Google Search... When you search for storm, the knowledge panel has a drop down for prayer... (maybe based on all the "thoughts and prayers for" whatever natural disaster it is politicians tend to say.) cc @searchliaison
For those not familiar with Smokey Bear, he has been used since 1944 to advertise/promote fire safety and prevention in US parks. But definitely not a wildfire mascot...…
Uhhh Google... really? You have Smokey Bear listed as the official mascot of wildfires in the knowledge panel... Also, a wildfire "trivia" drop down seems kind of questionable for something as devastating as wildfires... why not "facts" :( cc @JohnMu @searchliaison
These are the two tweets I see one after another 😂cc:@Marie_Hayness@RyanJoness0
If you are missing your average position in Search Console this morning, it is just a bug :)…
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