The Logo Smith - Logo & Brand Identity Designer

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Flat scan. Must vector these… From 1968, Expo 67 pictograms, as shown in ‘68 “Man and his World Official Guide — #CanadianDesign #GraphicDesign #Expo67 #Montréal #Wayfinding #Pictograms #Signs
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Today on Brand New (Linked): Hosts of ITV’s Good Morning Britain mocked rival’s BBC subtly redesigned logo with the usual clichés — “It cost how much?”, “My kids could have done it better”, etc. — and a pretty terrible we-can-do-it-too redesign. underconsideration.com/brandnew/archi…
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That wrenching feeling after you've been notified you didn't get the client project. The one that would have helped you get out of the gutter, and would give you a few months financial peace of mind. Absolutely soul crushing.
I can’t understand why it’s taking so long to restore my access to Paper. I’ve reached out to your online Support, and now have 2 escalated tickets, but neither are seemingly going anyway. Please please please can you provide some kind of update and timescale for resolution.
I have several on going branding projects that I cannot view clients feedback, and it’s causing a real problem as these projects are quite time sensitive. I fully understand the reason for the DMCA notice, and your action to disable sharing,
.@spintank has designed a slick bike motif for Lyon’s new cycling routes, with the vivid new identity reflecting the freedom of embarking on a bike ride through the French city’s new Les Voies Lyonnaises cycling network bit.ly/39ZrvnC
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Today on Brand New (Linked): Season 2 of the great “Change of Brand” podcast hosted by @matchsticblake of @matchstic kicks off by looking back at the Southwest and Mastercard redesigns. underconsideration.com/brandnew/archi…
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“The Superliminal video game logo uses negative space to create the M.” → reddit.com/r/DesignPorn/c…
Can't decide which of these two versions works better; more legible but also more striking. This is the original style, with the PC interlinked…
Few changes to this, mostly thickening up the logo mark as well as adding in a little cross-over gradient:
‘Maritime Logos’ is a compilation of nautical logos, trademarks and symbols from around the world formed of maritime elements such as fish, water, boats, lighthouses, seabirds, anchors and mermaids: counter-print.co.uk/collections/al…
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"Brand Logo Mix Designed by Mike Stefanini from Atomike Studios" → smith.gl/3AECvCE
Nearly finished "The Nearly Complete Works". Still some sizing and positioning to tweak, and also a couple of logo projects nearing completion that I'll probably wait to add as well. Likely have another couple of rows and columns of logos to add
Various trademarks featured in Graphis Annual 66/67, edited by Walter Herdeg, The Graphis Press, Zurich, 1966. Top to bottom, left to right: ​(1) Norman Ives (2) Max Schmid (3) Jacques Nathan Garamond (4) Bertil Andersson-Bertilson ​(5) Yorikazu Hirata ​(6) Horst Hellmund.
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"Vintage Car Racing Logos & Car Brand Decals from the 1960's-1970's" → smith.gl/39pEpLp
What exactly is kerning? What is spacing? How are they different? Let’s talk about it! THREAD 🧵:T
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My Dad used to work at Apple during the 90s and 00s and has a very fine collection of employee event t-shirts.
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SoftBank's Woman design from 1997 is just eyes, nose, and a mouth. This could represent a wide variety of people beyond women. blog.emojipedia.org/why-is-there-a…
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Today on Brand New (Linked): The design solutions and comedic delivery of emilyzugay as she critiques and redesigns famous logos is too good. If we ever retire from Brand New she’s a shoe-in as the replacement. underconsideration.com/brandnew/archi…
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"Herman Miller Logo Guidelines – Corporate Communications Design and Development, 1980." → imjustcreative.com/herman-miller-… twitter.com/Lett_Arc/statu…
Design Twitter, I come bearing gifts... I’ve been working on the one Figma UI kit to rule them all. 10k+ high-quality components and variants. ~5 months late nights. I’m working on a slimmed-down free version. RT this or reply below & I’ll DM it to you!
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Ornamented Types: Twenty-Three Alphabets from the Foundry of Louis John Pouchée, I. M. Imprimit in association with the St Bride Printing Library, London, 1992. The letters were hand-cut by Pouchée in the 1820s. See more from this portfolio in the OA: oa.letterformarchive.org/item?workID=lf…
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Today on Brand New (Revisited): Kroger, Two Years Later. Katie Schallick mounts a defense on behalf of the 3D Kroger Emojis — “Krojis” — introduced with the retailer’s identity redesign while acknowledging the lack of bezier elegance in its logo. underconsideration.com/brandnew/archi…
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shoutout to the designer who had to eyeball the comparative proportions of all these logos #AppleEvent
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"Sketches for Keyboard Kahuna Logo Design – The Sketchbook Secrets Series" → smith.gl/3EgF7ZX
Working on a 'The Complete Works' Logo Portfolio Poster and Downloadable PDF:
Introducing our new logo, designed by @thelogosmith. We're bringing better infrastructure to the multiplayer gaming industry — and this refreshed look is built for the journey ahead. Excited! 🎉5
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“Disneyland Paris’ 30th Anniversary logo. “ Well this is exceptionally well executed.. I saw the number 30 first; didn’t notice it’s also Micky. Once you see it… → reddit.com/r/DesignPorn/c…
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"Impossible Type – Concept Font Inspired by MC Escher by Fleta Selmani" → smith.gl/3tyFIRM
John Casado, marks and custom alphabet for ESPRIT, 1979–84. As seen in ESPRIT: The Comprehensive Design Principle by Douglas Tompkins, Robundo, 1989.
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