Falcon.io

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The scariest costume you'll ever see. πŸ’€r
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If you'd like to know what this means for our product offering, check out this article: brandwatch.com/blog/one-websi… To sign things off, here's some words on the merge from Ulrik, our CEO.
Where can you find us? 🀳 Social: Brandwatch on LinkedIn and@Brandwatchh on Instagram/Twitter πŸ“ Blogsbrandwatch.com/blog/Wm πŸ’» Webinarbrandwatch.com/webinars/hPX
We've officially merged to become one with @Brandwatch! πŸŽ‰ ⚠️ Don't worry, we are going to continue to publish the same marketer need-to-know content that you know and love. So hopefully you continue to follow us on this new journey!
Met Gala 2022's online conversation was the biggest in yearsβ€”but how do people really feel about the high-fashion fundraising gala? πŸ‘€ Check out our full analysis:brnw.ch/21wBCGslY
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🌍 Earth Day 2022 Data Thread 🌍 Since 1970, April 22 has been designate#EarthDayay. Now celebrated globally, the day is a call to the world for action to protect the Earth. You can get more details fro@EarthDayay hereearthday.orgqD
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If you're looking for tips on how to start leveraging TikTok for your brand, we've got you covered. πŸ‘‡fal.cn/3nH7CK
There's nothing scarier than a social media manager's notifications on a Monday morning. 😭#socialmediamanagerr#oscarssH
A single post can cause serious damage to a brand’s reputation. It's important to identify when you have a crisis and catch it early. πŸ’‘fal.cn/3nfWpP
Choosing the right agency when externalizing your brand's social media strategy development is pivotal. πŸ’‘fal.cn/3mXUDY
Some social media managers have it much tougher than others.
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We're hosting our first in-person event since 2020! πŸ‘€ If you're in Austin, Texas on March 16th, join us for a lively panel discussion where we'll dive into the top 2022 digital marketing trends. Did we mention that it's free? Save your seat! οΏ½fal.cn/3mCq2tK
πŸŽ‰ We have an exciting announcement to make πŸŽ‰ Brandwatch has acquired the influencer marketing platfor@PaladinSoftwarere. Our CEO Ulrik explains what this means for customers and our social suite:brandwatch.com/blog/brandwatc…sg
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How to Generate Leads on Instagram πŸ’‘ Use targeted hashtags πŸ’‘ Create content that converts πŸ’‘ Show excellent customer service
"Trying to be everywhere at the same time will ultimately lead to your own demise" πŸ’‘ - Webinar: What Social Media Networks Should Your Brand Be On?#FalconEdd
Social media is an essential tool for online retailers looking to gain new visitors to their eCommerce store. πŸ’‘fal.cn/3m1SUT
Missed out on #SparkDigital22 Digital Marketing Trends? All of our sessions and slides are now on-demand! πŸ€“ Take a look at#WhatsNextt for social in 2022. οΏ½falcon.io/cmp/2022-digit…Ur
And that's a wrap for #SparkDigital22! πŸ’› Thank you to everyone who joined, shared a laugh, and contributed to the conversation around#WhatsNextt for social! On-Demand library of all sessions and slides is soon to come! πŸ™Œ
Session Recap: Social Support πŸ“ βœ… Make sure you are enhancing the customer support experience βœ… Set up expectations for your customers βœ… Embrace changeβ€”template responses will need to be reviewed and updated
Session Recap: User-Generated Content πŸ“ βœ… Figure out where your audience is sharing and talking about your business βœ… Have your audience participate βœ… Encourage your community
"We're looking for something authentic and real...that's what UGC is about" - πŸ’‘@geoffreysbrwnn,@GoDaddyy#SparkDigital222
Ending today with a great session with Geoffrey Brown from @GoDaddy about User Generated Content Great energy and greater content 🌟#SocialMediaa@FalconIOO#SparkDigital222
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Session Recap: Improved Inclusivity πŸ“ βœ… You must act with intention to make your social channels inclusive βœ… You won't get it right every time and that's ok βœ… Listen to what marginalized voices have to say both on social and within your teams
Session Recap: Audio Activity πŸ“ βœ… Voice can bring people together βœ… The social-audio space may be bigger than what it's portraying itself to be βœ… Live audio means audiences can literally hear the voice of the brand
"Good social audio is immersive. Period." - πŸ’‘@PIPoodlee,@icomeraa#SparkDigital222
Session Recap: Cross-Generational Marketing πŸ“ βœ… Stop using generational stereotypes. Use age data instead. βœ… Think about how lifecycle effects impact your buyer journey. βœ… Think about how period effects could reveal hidden upside.
Really enjoying this Spark Digital virtual summit. Thanks to @FalconIO and kudos to @GoldcastEvents on flawless tech.
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Fascinating insights on cross-generational marketing by Matthew Klassen @FalconIO #SparkDigital22
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Just learned the term β€œVintage Millennial” which I totally prefer over β€œGeriatric Millennial” but I also learned that we should stop labeling and stereotyping generations πŸ€·πŸ»β€β™‚#SparkDigital222@FalconIOIO
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Session Recap: Snackable Content πŸ“ βœ… Keep it simple, but make sure there's variety in your content βœ… Aim for content that is easy to grasp while inciting an emotion βœ… Tools are your friend to stay on trend and in-the-know
@FalconIO @icomera Looks like Ico πŸ¦‰took your advice; he’s listening in today for#SparkDigital222#WhatsNextt! οΏ½un
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#SparkDigital22 Day 2 is about to start. Who's excited to learn more about #WhatsNext for social media in 2022? 🀩
Really looking forward to @FalconIO Digital Marketing Summit today, especially the Snackable Cotent talk. #SparkDigital22 #WhatsNext
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And that's a wrap for Day 1 #SparkDigital22! πŸ’› Join us tomorrow for Day 2 to continue the conversation around#WhatsNextt for social media. οΏ½fal.cn/3lgytSX
Session Reap: Niche Communities πŸ“ When building a community... βœ… Create ways for members to interact βœ… Set and enforce policies and rules βœ… Understand human social systems and how they evolve
"It's not what the product is or does, it's what it represents" - πŸ’‘@KasandreaSerenoo@HigherEdSociall#SparkDigital222
Session Reap: Influencer Commerce πŸ“ βœ… Let content creators guide you on the creative process βœ… Don't focus only on their metrics, but their demographics βœ… Comments on social posts can be your real-time focus groups (for free)
Session Reap: Mixed Reality πŸ“ βœ… Tap into community-led growth βœ… Choose platforms and tech strategically βœ… Innovate and experiment to unlock success
Session Reap: Bonus Trends πŸ“ βœ… Adopt a data-driven approach to decision-making βœ… Set targets for commercial success and simulate how you can achieve those targets βœ… Plan for the future, make changes to your media budget allocation, and execute revised marketing plans
@FalconIO @dinokuckovic BONUS! Dino 3x in 1 morning! Now hitting the trends that didn't make the #SparkDigital22 Top Trends... 3) Professional LinkedIn --> Let's add #LinkedInAudio to that list.πŸ“£o
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Session Reap: Retro Revolution πŸ“ βœ… Looking backward is a great method to looking forward βœ… Nostalgia marketing is a β€œcheat code” to creating positive feelings around a brand βœ… Be strategic when going retro, but if you balance brand vs. nostalgia the risk is low
"The beauty of nostalgia marketing is that it's always dated" - πŸ’‘ Daniel Blaser,@BrightHireAII#SparkDigital222
Day 1 of #SparkDigital22 Digital Marketing Trends has just started, and ofc I'm listening and learning!πŸ˜ƒ@FalconIOO
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