We've officially merged to become one with @Brandwatch! 🎉
⚠️ Don't worry, we are going to continue to publish the same marketer need-to-know content that you know and love. So hopefully you continue to follow us on this new journey!
🌍 Earth Day 2022 Data Thread 🌍
Since 1970, April 22 has been designate#EarthDayay. Now celebrated globally, the day is a call to the world for action to protect the Earth.
You can get more details fro@EarthDayay hereearthday.orgqD
We're hosting our first in-person event since 2020! 👀
If you're in Austin, Texas on March 16th, join us for a lively panel discussion where we'll dive into the top 2022 digital marketing trends.
Did we mention that it's free? Save your seat! �fal.cn/3mCq2tK
And that's a wrap for #SparkDigital22! 💛
Thank you to everyone who joined, shared a laugh, and contributed to the conversation around#WhatsNextt for social!
On-Demand library of all sessions and slides is soon to come! 🙌
Session Recap: Social Support 📝
✅ Make sure you are enhancing the customer support experience
✅ Set up expectations for your customers
✅ Embrace change—template responses will need to be reviewed and updated
Session Recap: Improved Inclusivity 📝
✅ You must act with intention to make your social channels inclusive
✅ You won't get it right every time and that's ok
✅ Listen to what marginalized voices have to say both on social and within your teams
Session Recap: Audio Activity 📝
✅ Voice can bring people together
✅ The social-audio space may be bigger than what it's portraying itself to be
✅ Live audio means audiences can literally hear the voice of the brand
Session Recap: Cross-Generational Marketing 📝
✅ Stop using generational stereotypes. Use age data instead.
✅ Think about how lifecycle effects impact your buyer journey.
✅ Think about how period effects could reveal hidden upside.
Just learned the term “Vintage Millennial” which I totally prefer over “Geriatric Millennial” but I also learned that we should stop labeling and stereotyping generations 🤷🏻♂#SparkDigital222@FalconIOIO
Session Recap: Snackable Content 📝
✅ Keep it simple, but make sure there's variety in your content
✅ Aim for content that is easy to grasp while inciting an emotion
✅ Tools are your friend to stay on trend and in-the-know
Session Reap: Influencer Commerce 📝
✅ Let content creators guide you on the creative process
✅ Don't focus only on their metrics, but their demographics
✅ Comments on social posts can be your real-time focus groups (for free)
Session Reap: Bonus Trends 📝
✅ Adopt a data-driven approach to decision-making
✅ Set targets for commercial success and simulate how you can achieve those targets
✅ Plan for the future, make changes to your media budget allocation, and execute revised marketing plans
Session Reap: Retro Revolution 📝
✅ Looking backward is a great method to looking forward
✅ Nostalgia marketing is a “cheat code” to creating positive feelings around a brand
✅ Be strategic when going retro, but if you balance brand vs. nostalgia the risk is low