Falcon.io

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According to @Twitter, 58% of Twitter users prefer brands that have a separate handle for customer service. πŸ‘€#FalconEdd#GrowWithSociallh
Join our webinar tomorrow at 10am EST alongside @TwitterΒ to discuss the importance of social care and consumer engagement. πŸ’‘ Save your seat οΏ½fal.cn/3iqhQ9Lfal.cn/3iqhQ9L
Twitter is testing a new feature called β€˜Communities’. 🀝 This feature enables the audience to share tweets with selected and topic-based groups of users. οΏ½fal.cn/3imiUVJ
All this talk about engagement rate, but what makes a "good" engagement rate on social media? This can vary depending on the network and industry. πŸ’‘fal.cn/3ig3Jk
Just finished a demo of #socialmediamanagement platform @FalconIO. I now realize I was just introduced to the Rolls-Royce of social listening tools. The question now is, how do I convince my Vice President of Marketing that we need this? #impressed #growwithsocial
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Facebook organic reach is dead...or is it? πŸ‘€fal.cn/3ieQTL
Railway operator @thalys_en worked with @Mindsay_ai and @FalconIO to answer FAQs and after-hours queries using @messenger. Learn how this decreased average customer service response time by 43% and boosted overall efficiency: bit.ly/3lhiqfa
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Turn your fans πŸ‘‰ into your customers.fal.cn/3icSRi
Of all the KPIs on social, which should you focus on? πŸ€”fal.cn/3ib0TN
What features are important to you in a social media management tool? πŸ’­fal.cn/3i5Fkp
How to NOT fail on social media. ❌ fal.cn/3i3ET
Did you know that it takes an average of seven interactions with a brand before a customer makes a purchase? πŸ€”fal.cn/3i1Ltw fal.cn/3i1Ltw
I am so honored that my blog is included as one of the 15 best social media marketing blogs to follow in 2021 from the folks over at @FalconIO . Congrats to my friends who were included as well! #smm #socialmedia #socialmediamarketing #marketing #blogging falcon.io/insights-hub/t…
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New week, new news. β˜• fal.cn/3i0at
90% of Instagram users follow at least one brand, 81% discover new products on the platform, & over 200 million visit at least one business profile per day. πŸ‘€fal.cn/3hWnN8fal.cn/3hWnMG
With Environmental, Social and Governance (ESG) becoming an increased topic of interest, many organizations are feeling pressure to show their commitment to ESG. πŸ’‘ Join@Cisionn's webinar on September 9th to discuss the importance of ESG. οΏ½fal.cn/3hUuFgq
If you want to conduct a social media analysis, this is the article for you. πŸ’‘fal.cn/3hSlb2
If you're unsure about proving the value of social, we just hosted an entire Virtual Summit showing you how to do it. πŸ’‘ The best part: all sessions are available on-demand for free. οΏ½fal.cn/3hSkS6u
September is right around the corner, is your social media calendar filled up? If not, here are some holidays you can have fun with! πŸ—“οΈfal.cn/3hQvNa
Look Who's Talking to the Boss About ROI Now, Part II: Recap πŸ“ πŸ’œ Set the foundations and manage expectations – set clear goals aligned with strategy πŸ’œ Communicate consistently – track and report πŸ’œ Communicate with confidence – you know your stuff!
Agency (Super)Marketers, Proving the Value of Social: Recap πŸ“ πŸ’œ Measure your organic results in comparison to your paid efforts πŸ’œ Years of consistent hard work at gently nudging the perception of a brand pays off πŸ’œ Rapid and all-in testing yields great results
Running ad tests πŸ’‘@SwitchMaltaa #MeasureWhatMatterss 1. Set your objectives and KPIs 2. List a set of fundamental questions that you want to answer w/ your ads 3. Set up a calendar of fundamental tests 4. Set up the test 5. Run the test 6. Document learnings 7. Repeat
I think my favorite thing about this #VirtualSummit from @FalconIO is seeing just how many other SoMe managers are experiencing the exact things I am. Feel a little less alone πŸ˜…#MeasuringWhatMatterss#GrowWithSociall
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Virtual Summit or Burlesque? πŸ˜‚ We had a small technical difficulty but@dinokuckovicc kept us all entertained with his heels! οΏ½#MeasureWhatMattersrZl
Putting ROI to Work, Ford Spotlight (B2C): Recap πŸ“ πŸ’œ Force an alignment on the working-level for social πŸ’œ Your audience & their behaviors should drive your content strategy πŸ’œ Educate teams that social is a part of the larger story & prove with data how
You can only say no so many times over a Tweet that will last an hour. So give it a try, but if it doesn't work, show them the data to back up why this piece of content wasn't effective. - @SarahHolm, @Ford πŸ’‘#MeasureWhatMatterss
Congratulations to @thundertech, @PIPoodle, and @gilespphoto on being our Day 2 @dmexco ticket winners! #MeasureWhatMatters Catch you at Europe's largest marketing conference! πŸ˜‰q
Day 3 of our Social Media ROI Virtual Summit has begun! πŸ’œ#MeasureWhatMatterss
Paid Masterclass, How to Measure & Report: Recap πŸ“ πŸ’œ Audience insights give you the pages your desired audience also follows πŸ’œ Retargeting is the best way to stay in touch w/ your audience πŸ’œ Pixels, events, audiences & product feeds aren't nice-to-haves (they’re must-haves)
"Leave time to go back to the drawing board and ask yourself: What is the story we want to tell and how do we want to reach people?" - @Lemberg πŸ’‘#MeasureWhatMatterss
You're Gonna Need Paid for That: An Overview: Recap πŸ“ πŸ’œ We all love FB & IG for ads but there's more to explore πŸ’œ Waze is taking billboard ads to the next level and making them digital πŸ’œ Want to create a Twitter trending hashtag out of thin air? There’s an ad for that!
"When creating Tiktok ads: Don't make ads, make TikToks" - @SAIsumar πŸ’‘#MeasureWhatMatterss
Are you using Waze ads? πŸ€”#MeasureWhatMatterss Here are some benefits: πŸ‘‰ 100M+ global monthly active users πŸ‘‰ 29M+ monthly active users in the US πŸ‘‰ Brand and location-awareness πŸ‘‰ Boost foot traffic
Organic Masterclass, How to Measure & Report: Recap πŸ“ πŸ’œ Paid and organic work together. Stop thinking of them as separate! πŸ’œ Use metrics that show value in both organic and paid πŸ’œ Choose tools that make reporting (and life) easier
"Don't be afraid to test and learn often" - @thecultureofme, @Sony πŸ’‘#MeasureWhatMatterss
Not all brand mentions should be weighed the same. "Be mindful of where your brand mentions are coming from. Are these directly tied to your efforts or is something external going on?" - @thecultureofme, @Sony πŸ’‘#MeasureWhatMatterss
Marketers Can Still Achieve Success With Organic: An Overview: Recap πŸ“ πŸ’œ Diverse skills are key: from content creation to customer care πŸ’œ Be willing to test, and if does not workβ€”keep that in mind for the future πŸ’œ Differentiate the content you are posting on each network
The best thing to learn in digital marketing is how much value organic marketing adds to one's business. Attending Virtual Summit: Social Media ROI by @FalconIO #socialmedia #business #businessgrowth #digitalmarketingtips #MeaureWhatMatters
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"Make sure you're being predictable and honest on social media. This will go a long way in building a trusting relationship with your audience" - Jill Lain, @dallascollegetx πŸ’‘#MeasureWhatMatterss
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-G: Recap πŸ“ πŸ’œ If a piece of organic content performs exceptionally wellβ€”boost it! πŸ’œ Organic social is the best way to nurture a connection with your customers at scale πŸ’œ Retarget ads to stay connected to the organic audience
Congratulations to @davegetssocial, @chrotania, and @tuanstpatricktv for being our Day 1 @dmexco ticket winners! #MeasureWhatMatters We can't wait to see you at Europes largest marketing conference! πŸ’œ1
Day 2 of our Social Media ROI Virtual Summit has kicked off! πŸ’œ#MeasureWhatMatterss
Measuring ROI Beyond Commercial Sales: Recap πŸ“ πŸ’œ Kill them with data πŸ’œ A great way of activating campaigns that aren’t directly tied to ROI is: influencers πŸ’œ Communicate how influencers helped Paid Social reach the overall campaign goals
"Kill them with data" - @TomPhillips2 πŸ’‘ If you have data to back up what you're saying, you have leverage.#MeasureWhatMatterss
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