David Meerman Scott

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How Silver Oak Cellars Created Passionate Fans Over Fifty Years (HINT: @SilverOak cares more about fans than critics.) davidmeermanscott.com/blog/how-silve…
Oh, wow! How cool is that. Thanks @mitchjackson - I hope you don’t fall in while paddling. twitter.com/mitchjackson/s…
Advertisers can no longer break through with dumbed-down broadcasts about their wonderful products. The average person now sees hundreds of seller-spun commercial messages per day. #OldRulesOfMarketing
"It Takes More Than A Dentist To Make A Dental Office Successful” - true of many other professional services too! desergo.com/blog/2022-05/i… via @desergo
If you are in the process of working on a company or product name, consider a mashup of two words or parts of words. bit.ly/3BUWDSN
Jeff Bezos channeling @GratefulDead - I love the intersection of tech company founders and GD fans. Others = Steve Jobs & @HubSpot @bhalligan twitter.com/JeffBezos/stat…
Congratulations to the team from @KolkataChaiCo on your VC funding efforts. twitter.com/TechCrunch/sta…
The Web has liberated us from the tyranny of paying for attention! Educate and inform instead of interrupt and sell. bit.ly/38is9ze
At the beginning of the COVID-19 pandemic, there was no place for families to get reliable legal information. Russ Alexander at @familyLLB and his team stayed busy, creating content to educate families and the media. bit.ly/3kRXEDe
When my daughter Reiko and I were conducting research for our Wall Street Journal bestseller Fanocracy: Turning Fans into Customers and Customers into Fans , one of the most surprising things we learned was the power of passion bit.ly/3ssivjK
I was reminded of my fitness transformation one snowy weekend in February as I dug into my pal @TonyRobbins new book Life Force: How New Breakthroughs in Precision Medicine Can Transform the Quality of Your Life & Those You Love bit.ly/3rWcjl2
Be quiet, work hard, and stay healthy. It’s not ambition or skill that is going to set you apart but sanity.
Retweeted by David Meerman Scott
Napaに行く機会があれば、おすすめしたいワインペアリング。Silver Oak @SilverOak ワイナリーのシェフ@ChefOrsini さんの日本の旨味にユニークな旨味を重ねた料理は、Napaに来てから行ったミシュラン星のレストラン2軒より美味しかったです。Cabernet Sauvignon 好きには特にグッとくるかと。
Retweeted by David Meerman Scott
The New Rules of Marketing & PR used as a marketing and PR guide in thousands of companies and a text in hundreds in marketing, journalism, and business courses at universities around the world. bit.ly/3vCjMrf
Just like with a teenager's use of annoying catch phrases, I notice the same words cropping up again and again in Web sites and marketing materials—so much so that the gobbledygook grates against my nerves and many other people's, too. bit.ly/3qE4jER
Today is the 50th Anniversary of the @RollingStones" Exile On Main Street” - one of my favorite albums. Great analysis from @Lefsetz lefsetz.com/wordpress/2022…
When wrote the first edition of The New Rules of Marketing & PR, Twitter didn’t exist and Facebook was only for students. The book is now out in a new 8th edition. bit.ly/3vCjMrf
It’s the clever @LatelyAIKately sharing how the @LatelyAI AI algorithms are similar to how your brain processes a new song you’ve never heard. “Robots are dumb. Humans are magical.” @B2SMBInstitute #leadersforum22
In the new 8th edition of The New Rules of Marketing & PR, I share new examples of success using AI. bit.ly/3vCjMrf
When I talk about the new rules and compare them to the old rules, I don't mean to suggest that all organizations should immediately drop their existing marketing and PR programs and use the ideas exclusively. #NewRulesOfMarketing
I’ve been looking forward to today for weeks. Finalizing my talk for @B2SMBInstitute #leadersforum22 later today in Napa. And yep, the hotel room I’m in with @YukariWatanabe is overlooking a vineyard!
In a COVID world where we could not meet one another face-to-face, the kind of online marketing that I talk about in The New Rules of Marketing & PR has become even more essential. bit.ly/3vCjMrf
With the publication of the new 8th edition, I especially want to thank all of you who have shared the ideas in the New Rules to your colleagues, followers, and students over the years. bit.ly/3vCjMrf
NEW EPISODE! The Marketing Book Podcast: "The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly” (8th Edition) by David Meerman Scott @dmscott @WileyBusiness bit.ly/3rYaWlF
Retweeted by David Meerman Scott
Starting on page 134 of the international bestselling BIBLE 🙏🤩 (now in its 8th edition)@LatelyAIAI gets the ink baby!!!! 👇(please excuse my bad nails #AI #marketingt#pr #pr thank @dmscottcott amazon.com/dp/1119854288?…qiGeSKh
Retweeted by David Meerman Scott
Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR davidmeermanscott.com/blog/law-firm-… @familyLLB
If somebody gets banned from a social network because they violated that companies’ terms of service, that is not taking away their right to free speech. bit.ly/3ENTGVh
While the big social networks like Facebook aren’t going away, it’s getting more and more risky to rely on them for marketing or e-commerce. bit.ly/3IVqgWB
Twitter, Facebook, and other social media platforms take what people say and sort it via their artificial intelligence and machine learning algorithms and then selectively show the content to people based on what they have clicked on in the past. bit.ly/3ENTGVh
There are massive dangers to both individuals and society associated with social media AI technology. bit.ly/3ENTGVh
Live music is on a (rock &) roll! After seeing dozens of live shows a year since I was 15 years old, the pandemic meant I didn’t go to a show in more than a year. Now I am a concert-going machine. bit.ly/3rDx4By
Reading the introduction of the new 8th edition of “The New Rules of Marketing & PR” for the audiobook at my friend @kennypmusic studio.
Always fun to be interviewed by Douglas at @MarketingBook Podcast. He’s the most prepared interviewer there is. He also finds obscure photos of me… twitter.com/MarketingBook/…
If you are curious about a conspiracy theory your friend shared, click on it, and then find more similar content, you will be served up even more. bit.ly/3ENTGVh
The incredible value of creating multiple buyer personas and learning about each is that the needs they express and the problems your organization solves may be very different.
The use of AI in marketing and public relations has become an important way to automate routine tasks to save time and money as well as to increase the success of marketing initiatives. bit.ly/3vCjMrf
Politicians in the USA on both the red team and the blue team write explosive things about their perceived enemies to generate attention and raise funds. There is no reward for compromise which is why our politics has become so polarized. bit.ly/3ENTGVh
“I think it’s very important for there to be an inclusive arena for free speech,” @elonmusk recently said. However, the Twitter algorithm isn't the same as free specch. bit.ly/3ENTGVh
Traditional advertising relies on interrupting people to get them to pay attention to a message. It was more important for the ad agency to win advertising awards than for the client to win new customers. #OldRulesOfMarketing
Have the Rules of Marketing & PR Changed? My discussion with Braden @innovate Kelley in @customerthink customerthink.com/have-the-rules…
People are naturally attracted to those who are passionate about the things they love, and this passion builds fandom. Yet too few people share their personal passions in their business life bit.ly/3ssivjK
Social media AI algorithms push people into an abyss of misinformation, a quagmire of lies, and a quicksand of conspiracy theories. This is among the biggest dangers facing humanity today. bit.ly/3ENTGVh
I’m super excited! Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet, the 8th edition is out today.
Those who are susceptible to what the AI technology serves up to them end up trapped on social media. bit.ly/3ENTGVh
You can earn attention online by creating great information that your buyers want to consume such as YouTube videos, blogs, Twitter feeds, photographs, infographics, charts, graphs, and ebooks—and it is all free. bit.ly/38is9ze
Who are these young, happy, pretty, multi-cultural people with great teeth and even better hair who hang out with notebook computers in sleek and modern conference rooms on company Web sites all over the world? bit.ly/3qE4jER
Social media AI technology is optimized to give you what you linger on and for many people, that turns out to be what makes them angry. bit.ly/3ENTGVh
新しい本棚を作りました📚📚 組み立て式で、工具いらずでどこでも設営できます。 この連休に久しぶりにフラヌール書@flaneur_booksks で出店しようと思います☺️ 6月には新しく出店させていただく場所の予定もあって、またいろいろ楽しみになってきましたEk
Retweeted by David Meerman Scott
Over the course of a typical week I swim, practice yoga, lift weights, do Pilates, and crank out some good old-fashioned pushups and pull-ups. This helps my business as well as my life! bit.ly/3rWcjl2
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