David Meerman Scott

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Are you managing your sales and marketing process using 1995 calculus? Do you assume that salespeople are the fonts of all knowledge and all information flows through them? bit.ly/3yzg4Ol #B2Bsales #salesstrategy
"When we have passions, we lead a more interesting life filled with positive emotions and we build fans." - @dmscott at #InfluitiveLive21
Retweeted by David Meerman Scott
As I speak with people about their marketing, many don’t really know who their buyer personas are, how to position their offerings, and what that means for how they create content to market and sell them. bit.ly/3Ew9NXc #buyerpersonas #marketing
The goal in most advertising is to get people to stop what they are doing and pay attention to a product-focused message. There are better ways to reach people. #NewRulesOfMarketing
For my home video studio, I invested in a great microphone and focused my attention on a lighting arrangement that doesn’t show shadows. bit.ly/3y2TnB6
Are you upset about Facebook & Instagram being down? Maybe you should go outside and touch some grass...
Retweeted by David Meerman Scott
Especially Facebook & Insta addicts looking for a fix twitter.com/Twitter/status…
Facebook is down, along with Instagram, WhatsApp, Messenger, and Oculus VR theverge.com/2021/10/4/2270… - Interesting coincidence given last night’s "60 Minutes” interview...
It certainly seems daunting to add one more significant project to the list. Maybe what you need to do instead is look at what you are already doing and eliminate things from your list that aren’t as productive as what you want to accomplish. bit.ly/3k5tA6f
Fear that makes you sell your products and services in the way that you’ve always done (like cold calling). Fear that competition knows more than you do, resulting in you copying their moves. bit.ly/3b98MYv
Salespeople who sell virtually will need a good microphone, lighting, webcam, and a way to position the camera. bit.ly/3xCM7fB
If traditional marketing approaches are working for your business, that’s great. Keep going! But if not, you need to change. However, change brings fear.
I'm looking forward to my virtual talk at #InfluitiveLive21, the customer advocacy, community and loyalty event of the year. The free event filled with like-minded speakers, networking and great prizes is from Oct 5-7. @influitive Register -> buff.ly/3uqGXCS
So great to be with the clever professionals at Design Ergonomics. I’m impressed with the business they’ve built and eager to see what’s next!
How awesome! Thrilled to be a guest with so many fabulous others. Thanks for being such a thoughtful interviewer @mattski twitter.com/mattski/status…
Some rare bipartisan fun news out of the US Congress. Congratulations to @RepGregSteube on his #CongressionalBaseballGame homer. twitter.com/HowardMortman/…
The end result of PR agency efforts—the ultimate goal of PR in the old days—was the press clip, which proved they had done their job. #OldRulesOfMarketing
Professional Speakers vs Corporate Speakers: Which Is Right For Your Event? davidmeermanscott.com/blog/professio…
Super interesting. Glad to see you taking it to the people. twitter.com/MSGiro/status/…
Most marketers know they shouldn’t just talk about their products and services, but they struggle with what else to focus on. bit.ly/3BY0VYk
My new iPhone 13 Pro Max seems like my old first generation iPhone. But wow how it’s different! Now, if the old guy would only start up...
I use @LatelyAI to easily create short videos from my long-form video content. bit.ly/3sIuacp #trylately
“If I die when I’m high, I’m half way to heaven.” - @WillieNelson #FarmAid2021
As I argue in Fanocracy, creating fans as a great way to build a business. But it’s also important for us to be aware that fandom can veer off into the destructive nature of a cult and technologies like those from Facebook amplify the negative aspects. bit.ly/3ygUehE
So great to meet up with @HeadCountOrg at #FarmAid2021 I’m even wearing my shirt! Cc @Marc_Brownstein
Absolutely! It's the secret weapon for those who know. twitter.com/MichelNizon/st…
Your salespeople should assume that they are the last place a buyer goes, not the first. Salespeople a best when they facilitate the sale, not control the information. bit.ly/3yzg4Ol #B2Bsales #salesstrategy
Psyched for my new @Apple iPhone 13 Pro Max. I’m upgrading from X and am excited for the camera.
Modern and expensive Swiss watch brands that can sell for many thousands of dollars. As such the marketing must be firmly focused on the luxury marketplace. bit.ly/3Ew9NXc #buyerpersonas #marketing
Extract from Scale for Success out now in the US from @BloomsburyPub. from the super talented @dmscott, one of the amazing contributors #marketing #entrepreneurship #customers #Growth #ScaleForSuccess
Retweeted by David Meerman Scott
Unfortunately, many ad agencies rooted in the old ways of marketing desperately want the web to be like TV. Agencies that excel in creative TV ads simply believe they can transfer their skills to the web. #OldRulesOfMarketing
Great work from Shep @Hyken - New book out today "I’ll Be Back: How to Get Customers to Come Back Again and Again” - a deep dive into what drives loyalty.
Thrilled to have @dmscott as one of our keynote speakers this year at #InfluitiveLive21. If you haven't picked up his latest bestseller, #Fanocracy, you can get an autographed copy at our must-attend virtual event for #marketers , #csm and #CX pros! twitter.com/dmscott/status…
Retweeted by David Meerman Scott
I’m speaking at Influitive Live, the free virtual customer advocacy, community, and loyalty event of the year. influitive.com/influitive-liv… @influitive
On LinkedIn, Educate and Inform Instead of Interrupt and Sell davidmeermanscott.com/blog/on-linked…
Congrats to my buddy John @ducttape Jantsch - his new book “The Ultimate Marketing Engine” releases today. It’s a goodie! theultimatemarketingengine.com
Having delivered presentations at some 50 virtual events since March 2020, I’m convinced that virtual events are here to stay. So I upgraded my home video studio. bit.ly/3y2TnB6
The relationship we build with our customers is more important than the products and services we sell them. fanocracy.com
Free content with strings attached feels like coercion—great content given freely, attracts loyal fans.
I’m always seeing patterns. When I find one that seems unique to me, something that others are not seeing, that’s what I want to learn more about. bit.ly/3BY0VYk
That’s not true with a corporate job where you either have full income or you have zero (if you are let go for any reason). There are many ways to look at the safe vs risky choice Should you go to graduate school? bit.ly/3c8Sluz
When you want to add a big project, eliminate something less important to free up time. For me, the biggest thing I eliminated was most of my television viewing (including streaming). bit.ly/3k5tA6f
Okay, so the 5:00 am PDT Apple store new product pre-sale is delayed! Maybe @Apple should use @Ticketmaster technology.
The Many Ways to Market Time - my thoughts on how to market based on buyer personas. davidmeermanscott.com/blog/the-many-… #buyerpersonas
The web has opened a tremendous opportunity to reach niche buyers directly with targeted information that costs a fraction of what big-budget advertising costs. #NewRulesOfMarketing
I had a great conversation with the super clever @jbenj09 on his Peak Performance Selling podcast. We dug in deep. #sales #salespodcast #salestips buff.ly/3hvkMWQ
Cultish language is in use everywhere says the book Cultish, in “modern start-ups, Peloton leaderboards, and Instagram feeds”. bit.ly/3ygUehE
I’m speaking at the upcoming #Perspectives2021 event with @Skillsoft! Join me on September 22nd at 1:30PM ET to hear how you can win the hearts and minds of your learners and your customers. Register now! buff.ly/2XiGnuL
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