Will rebranding Yeezys and selling them without Ye hurt Adidas? CFO says, “What we do with these products we gotta do carefully. There might be some reputational topic that we need to be aware of but at the same time we also believe it can be done well. And we own the IP.”
Adidas CFO says there is no worry of disputes over the termination of Yeezy deal: “We believe we have a very solid contract in place, that we of course terminated, so at this point I would not be concerned about any disputes.”
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Presenting Complex's new cover star @yeat1_ 💫
In a rare interview, rap's mysterious new phenomenon finally opens up about it all—the music, the memes, and the meaning of life.
Welcome to Yeat’s world🌐bit.ly/3fFI3YDirp
.@maniere_usa reports an 11/17 online release and an in-store raffle process beginning today and ending on the 12th.
A release at other retailers is likely to follow at a later date. Stay tuned for updates 🗓️5
While Adidas and some retailers have moved on, major resale sites are still in the Yeezy business.
We discussed how the Ye controversy will impact the industry moving forward on the Complex Sneakers Podcast.