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if you fail the first time, call it a "soft launch".
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Don't worry too much about what others are thinking about you, cause they are busy worrying about what you are thinking about them.
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It's funny to see people run an AB Test with 500 visitors and declare that one version outperformed another by 5%. And they claim themselves as the top 1% internet marketers.
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Quick question: Which do you think is easier? A) Selling to a new lead and converting them? or B) Selling to a current customer? Click to view the answer.
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Do you have a SaaS product and want to move customers up through their plan? Give them one most-used feature that's available only at higher plans for a short time (typically 14 days).
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