if you fail the first time, call it a "soft launch".
Don't worry too much about what others are thinking about you, cause they are busy worrying about what you are thinking about them.
It's funny to see people run an AB Test with 500 visitors and declare that one version outperformed another by 5%.
And they claim themselves as the top 1% internet marketers.
Quick question: Which do you think is easier?
A) Selling to a new lead and converting them?
B) Selling to a current customer?
Click to view the answer.
Do you have a SaaS product and want to move customers up through their plan?
Give them one most-used feature that's available only at higher plans for a short time (typically 14 days).