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Bob Pickard

The power of social media for signaling as explained by Vladimir Putin's propaganda chief...
Retweeted by Bob Pickard
Jury member @BobPickard offers his best wishes to all the shortlisted entries. One day to go for the #FulcrumAwards.
Retweeted by Bob Pickard
Research shows 5% chance of catastrophic climate change by 2050, significant "existential" threat by 2100…
Retweeted by Bob Pickard
The meltdown of a U.K. PR firm pushes the peril of risky clients into view
Retweeted by Bob Pickard
"Communication-as-a-fashion" — a PR-relevant insight from the 'Hit Makers' book 📖Z
2/3) Journo stories on PR can be a bit much, but this one by @ereguly is fair enough. PR firms sometimes struggle at their own crisis comms.
1/3) "PR firms should be wary of handing out crisis-management advice to clients it doesn't follow itself"
Some days like this one, 'signals' make front page news
Retweeted by Bob Pickard
My new 'Diversity Is Strength' t-shirt has arrived! | #CFL #RNation
Now companies 'signal' their market entry through PR via social media as never before:…
Retweeted by Bob Pickard
It looks like @AirCanada put its new logo design here on purpose to be included in the frame of social media photos like this one
Benjamin Franklin said that "well done is better than well said"— but 'well said' packs a more powerful PR punch when explaining 'well done'
What is the #IPCC? This 📹 may answer some of your questions. Tomorrow we begin#IPCC466 in#Montreall.#AR66#polcannG
Retweeted by Bob Pickard
With news of the mad North Korean nuclear test this morning, I notice the NUKEMAP making the rounds on social media
Save the semicolons; they're so useful! (H/T @savagechickens)
Retweeted by Bob Pickard
On this day in 1993: the first search engine is released
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We needed to get this new company chop made to stamp an exciting contract signed today with our first client in the Middle East
Retweeted by Bob Pickard
Shooting a video today for the 2017 @FulcrumAwards in India 🇮🇳 which I'm honoured to be serving as a judge this
In China, the monetization of 'nano-influencer' relationship networks on social media: | @WeChatApp @HelloRobin8
Use Social media as lever to create the #organization of the future and leverage its potential to create a new type of competitive advantage
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How socialbots are the masters of manipulation
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South Korean journalists w/ @newstapa teamed up to fight misinformation
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An e.g. of corporate PR leveraging leadership comms of the CEO using social media online to spotlight an offline event (via sponsored tweet)
Retweeted by Bob Pickard
Air Transat's abysmal PR already a signal e.g. of how not to handle a crisis comms situation
Retweeted by Bob Pickard
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