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And this one teaches you about the South Korean ‘finger-heart’.
In this one, you can release a dove.
This one will teach you all about the history of skateboarding.
This one will get you making Nigerian Shaku moves.
This one gets you prepped for Midsommar by picking flowers for a crown.
This one lets you mix techno beats in a German club.
7 AR lenses we created for @Samsung and the @Olympics
Levi’s, Flat Eric (1999) “It made me choose advertising for my degree, I loved it that much. It felt like nothing I'd seen before, in no way like advertising. Pure entertainment, and totally bonkers at the same time.” - Tom, Associate Creative Director
Levi's Odyssey, Johnnie Walker’s Android and Axe’s Getting Dressed. “Found out years later they all came out of Kingly Street.” - Diego, Creative…
Johnnie Walker, Android (2004). “The copywriting gives you chills - ‘I can achieve immortality by not wearing out, you can achieve immortality simply by doing one great thing.’ It hasn't dated a day.” - Sid, Managing Director
De Beers Jewellery, Print campaign (1940s) “Was in awe when I learned that it created the modern concept of the engagement ring. Shows how ads can not only deeply permeate culture, but change it.” - Daphney, Account Manager…
Coca Cola, Hilltop (1971) “All the feels.” - Lesley, Head of Digital Delivery
“Some Coco Pops ad when I was about 7... ... and I just thought ‘Someone wrote that as their job, that's amazing.’” - Bradley, Senior Copywriter
Levi's, Odyssey (2002) “Because it looked nothing like an ad.” - Marion, Creative
The ads that got us into advertising; a Black Sheep thread, Part 2👇
Arab Dairy, Never say no to Panda! (2010) “It's the first thing that came to my mind." Yuan, Motion Designer
Playstation, Greatness Awaits PS4 Launch Spot (2013) “And then I got work on the account. Dreams really do come true.” Dylan, Strategist
Evian, Baby Me (2013) “One of the first ads of that went viral. Highly engaging, creatively driven, perfectly demonstrated their 'live young' strategy. It didn't feel like advertising, it felt like entertainment" Natalie, Business Director
Guinness, Swim Black (1998) “Because the more I watched it, the better it got. I always notice something different that makes me smile.” Oli, Creative
Chrysler, Imported From Detroit (2011) “It made me realize ads can reach the same level of art as films or music.” Lee, Senior Copywriter
The Guardian, Three Little Pigs (2012) “It made BBH the only place I ever wanted to work.” David, Senior Account Director
The ads that got us into advertising; a Black Sheep thread, Part 1👇
Ask the interns to zag and they’ll start something so big, it’ll reach the government. Case in point: our Singapore interns got real about Imposter Syndrome which even got Members of Parliament talking (read them below).
Probably the best reason we’ve heard someone choose planner over strategist.
“Gen Z are hatching a culture of extremes, so get out of the middle ground.” What does this mean? Jess Garlick, @BBHLondon Strategist, explores.…
3️⃣ The real battle is in reach & penetration.
2️⃣ Brands grow when they’re easy to think of & easy to buy.
1️⃣ No one gives a s*** about advertising.
Strategic maxims, frameworks or principles you find yourself going back to over and over again; a thread by Gwen Lee👇
It’s a question as old as time. But how does BBH Singapore’s CSO identify? Find out:…
Dan Gearing has the flashlight to lift us out of the 6-second abyss:…
"6-second ads have killed storytelling.”
5 - Xbox Tomb Raider's Survival Billboard These guys reinvented billboards as a brand new entertainment channel. It wasn't just a stunt but an interactive experience where internet users could vote on the hazards the contestants would have to withstand.
4 - Guitar Hero's Bike Hero To promote the fourth major release of Guitar Hero, they created a video that didn’t rely on logos or gameplay. Instead, they dared to use a language that only fans would understand.
3 - Dead Island’s Zombie Outbreak We've seen zombies done a million different ways in film. How amazing is it that an ad for a game could give us a fresh take on them?
2 - Halo 3’s Believe To launch Halo 3, Bungie made a fictional war documentary about the battles in the game. More than a beautiful piece of craft, Believe invested the game with a renewed sense of the epic scope that's at the heart of Halo.
1 - Riot Games’ K/DA Riot turned a few of its most popular in-game characters into a k-pop band: K/DA. They had killer songs, a backstory & full-on music videos. When was the last time you built a new universe to market a product?
The best gaming ads ever made, a thread by Creative Director Xander Lee 👇
The wins just keep rolling in. 4 Effies for our Black Sheep in Singapore. 🏆🏆�LZho
Proof that dollars do make real change.
Introducing @Barbie Loves the Ocean, the first fashion doll collection made from 90% ocean-bound plastic. The Future of Pink is Green.
11 @TheOneClub for Creativity Awards. Boom.
What makes great work, great? Creative Black Sheep from across the globe explain what makes our top ten Cannes contenders cut through.…
Glass Ceiling Breaker has been shortlisted for the Lion to rule all Lions: The Glass Lion for Change. Yes, BBH New York. Explore the work:…
Doll play can help kids develop skills like empathy. So we made this for the adults.…
She was one of the original Black Sheep to set up BBH Singapore 25 years ago. Now, Christine Ng is back.
A whispered conversation in a bar led BBH NY’s CSO, Tom Callard, to GME (that’s GameStop for the uninitiated). Soon, he started seeing the similarities.…
6 @dandad pencils. After a year like the one we’ve just had. Wow. 🔥R
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