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He’s an 8, but his sneakers have beer in them. Meet Heinekicks – the latest from @bbhsingapore_ for Heineken, created with @TheShoeSurgeon .
How can you stand out from the competition? @BBHLondon showed that for @BurgerKingUK, it all comes down to seven lines:
Don’t turn around – @BBH_USA's latest work for the exciting collab between @Samsung and @netflix got mighty spooky…
How it’s going: Black-Owned Friday 2021 – a shoppable music video – just won @BBH_USA 2 x Gold at @Cannes_Lions. Check it out here: smallbusiness.withgoogle.com/black-owned-fr…
How it started: Back in 2020, @BBH_USA and Google turned Black Friday into Black-Owned Friday to support Black-owned businesses.
8 creators. 1 shot at ultimate exposure. Exposure is Samsung and @BBH_USA's reality show to find the ultimate image creator, and it’s all shot on the Samsung Galaxy S22 Ultra. New episodes are out Sundays and Mondays on host Lele Pons's YouTube channel.
🍕x uʍoᗡ ǝpısd∩ + 🐈 x 🚗 = Ad of the Day f@BBHLondondon @Campaignmagmag – twice in a row.
Calling all filmmakers, aspiring or practicing... You still have 12 days to enter Differently Does It, BBH's short film competition to support the next generation of creative talent. bit.ly/DDIxBBH
What's the best/most ridiculous piece of pitch theatre you've seen?
Retweeted by BBH
"We have an opportunity to make a difference, and the responsibility to make it a positive one." There's a reason why Karen Martin, CEO of @BBHLondon, is among @adage's Leading Women 2022. Read about her plans for BBH London (and what's in her fridge): bit.ly/AdAgeKM
To speak to a new generation of Mobile users, Samsung and BBH Entertainment went meta with Samsung Galaxy Superstar – a place where players can complete challenges and, in a Roblox first, join Charli XCX on the (virtual) stage. Try it for yourself - bit.ly/samsung-roblox
Stop everything you’re doing. Applications for Differently Does It are now open! Head to the link below or our website to apply. bit.ly/DDIxBBH
To mark our 40th birthday, we’ve launched ‘Differently Does It’ – a new global Film Festival dedicated to celebrating diverse voices and undiscovered talent. If you have a story to tell, head to our website to apply!
The power of difference in action. twitter.com/BBH_USA/status…
This is not your average time lapse. In our newest work for @Tesco, we honour those who are fasting for Ramadan, with plates that only fill up once the sun goes down.
40 years ago today, John Bartle, Sir Nigel Bogle and Sir John Hegarty created a new type of advertising agency. Watch this space to see how we’ll be celebrating our four decades of creating the power of difference around the world.
Is the metaverse actually flattening our identities? Senior Strategist @tseiris explores issues of representation and access in an article for @MusebyClio: bit.ly/metaverse-repr…
Will I Have a Place in the Metaverse? musebycl.io/musings/will-i… By Iris Tse, senior strategist at @BBHblacksheep London
Retweeted by BBH
Why are many menopause-related products and services still banned (or at least “shadow banned”) from social media? Papillon Bond and Joy Molan explain how brands can be braver in talking about the menopause for @BBHLabs. bbh-labs.com/this-article-m… #IWD2022
Big news from @BBHLondon – read all about it 👇twitter.com/BBHLondon/stat…U
Drumroll for our third and newest edition of Black, our magazine dedicated to all things BBH thinking and creativity. Read it here: bit.ly/BlackIssue003
Welcome to the flock, @stb_sg
Playtime is over. See why with our latest gamer-geared work for @SamsungDSGlobal :
Cannes’ No. 1 creative director in the world Alex Grieve will soon (re)join BBH as Global & UK CCO. Alex will take over from Jab, who says: “It's been the biggest honour to carry the Black Sheep flag. It will be a new and exciting chapter under Alex.” bit.ly/alex-grieve
From our flock to yours, Happy Christmas.
From selling unofficial 'Satan' Nikes containing human blood to collaborating with the Teletubbies, @LilNasX is pop’s most predictably unpredictable provocateur. He's also, writes Tess Lowery (Strategist at @BBHLondon), a genius marketer. bbh-labs.com/lil-nas-x
From Black Friday to Black-Owned Friday. That’s the movement BBH USA started with @Google & the @usblackchambers . This year, they got T-Pain to write an original track and made a shoppable film featuring Black-owned businesses. Check it out: smallbusiness.withgoogle.com/black-owned-fr…
New drip for @BurgerKingUK. A burger camo print by an ex-YEEZY designer. So that next time you’re eating one of their burgers, you don’t have to worry about your threads going to outfit heaven.
“You need to have a new idea every day, and it can’t be the same as yesterday’s idea.” Sir John Hegarty Join us tomorrow to hear our legendary founder talk about how to innovate, reinvent, and then innovate some more. Register here: publicisgroupe.zoom.us/webinar/regist…
Read the full article here: bit.ly/2VE4gvU
3: Appeal to gamers’ fashion sensibilities (seriously) Decades ago, a “hardcore gamer” would have been expected to have very little interest in fashion – now, gaming brands are releasing clothing lines while luxury fashion brands releasing premium-priced in-game products.
2: Appeal to gamers’ respect for their role models Gamers in SEA tend to find pro gamers just as impressive as pro athletes (BBH x Pollfish 2020). Help nurture up-and-coming pro gamers.
1: Appeal to gamers’ hunger for new challenges Gaming is about achievement, progress – and, at times, learning from failure. Speak to this mindset.
Game on. You’ve probably heard about why advertisers need to pay better attention to gamers. Alasdair Gray, BBH Asia-Pacific’s Strategy Director, shares his rules for engaging them (thread). 🎮 👇
5. Dig deeper than profits. When Covid-19 struck, Kevin and his team set up a crisis hotline for employees. He knew that if someone's partner lost their job, it would have a ripple effect—and he needed to invest in their family so they could continue to do great work.
4. Worry about the wins, not the losses. When it comes to making deals, Kevin is one of the best closers I've known. When I asked him how he does it, he told me he doesn't care about the 100 rejections, he focuses on the "yes's,". Because that's where the opportunities are.
3. Take ownership. As Kevin puts it, running Def Jam Records taught him how to not only make his "movie" but to edit it. We all have the power to shape our own story if we are willing to own everything we're working on.
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