Alan Davies

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TELLING A CUSTOMER STORY WELL IN A SAAS BUSINESS... Read here: axd.agency/post/6-steps-t… #saasmarketing #contentmarketing #saasstory #seo
7. Continuously nurture your relationship with an account to determine their needs and if you can upsell or cross-sell down the line
6. Engage the buying committee
5. Use an advanced account scoring system to measure success and sales funnel placement
4. Create messaging and assets that are personalized for each account, stage of sales funnel, and buyer persona
3. Make outreach decisions based on data
2. Pay attention to broad metrics like engagement and product/service interest
1. Create messaging and assets that will be delivered to each account, no matter the stage of the funnel or buyer persona
Account-based marketing is a focused approach to B2B marketing that aligns sales and marketing teams and targets only high-value, best-fit accounts that are in-market and likely to make a purchase. Here are some tactics I use...
We’ve built content hubs from zero to 20,000 organic monthly visitors. Here I outline five tactics that will help you do the same... axd.agency/post/5-seo-tac… #contentmarketing #seotactics #marketingplan
10. Monthly recurring revenue (MRR).
9. Customer lifetime value (CLV).
8. Customer retention rate (CRR).
7. Customer acquisition cost (CAC).
6. Average cost per lead.
5. No. of sales qualified leads (SQLs).
4. No. of marketing qualified leads (MQLs).
3. No. of activations (trial conversions to customer).
2. Visitor/enquiry/signup source.
1. No. of unique visitors to your site.
So what are the key success metrics for SaaS Marketing? Here are my top picks... 🧵
5. Optimise web pages for conversions with on-page analytics, VSLs, & downloads.
4. Optimise website for page speed.
3. Create marketing content around backlink opportunities.
2. Create marketing content around short-tail keywords.
1. Create marketing content around long-tail keywords.
When it comes to SEO tactics, there are a lot of things you can do to help improve your website's ranking. Here's my top 5 SEO tactics to include in your SaaS Marketing Plan... #marketingplan #seotactics #saasmarketing #marketingconsultant #manchestermarketing #techmarketing
If you're looking for some new ways to generate leads, here's my list of 5 lead gen quick wins for SaaS & Tech. axd.agency/post/5-lead-ge… #leadgeneration #MarketingStrategy #saasmarketing #saassales #salestips #saasstartup #tech
One thing's for sure, you can't sit back and wait for customers to come to you. You need to be proactive in reaching out to potential customers and letting them know what your product has to offer. #saas #salestips #saasgrowth #saassales #saasmarketing axd.agency/post/5-ways-to…
If you're looking for a new email marketing software product, here are a few we've tried and tested over the years. What have I missed? #emailmarketing #emailmarketingsoftware #marketingsoftware #marketingtips #marketingconsultancy #saas #leadgen
Videos are a great way to market your business. In fact, videos get a 1200% higher click-through rate than text & images combined. The better the content, the more interaction it will receive. If you're looking for a way to increase sales, try a product video! #MarketingStrategy
With start-up marketing, it's all about focus. Not just on the product but also on who you're selling to and how best to reach them. #saasmarketing #techmarketing #marketingconsultancy #startupmarketing #productmarketing #marketingdirector #growthhacking #manchestermarketing
How do you think the future of meetings will be affected?
Meta's VR plans are ambitious, allocating a $10bn war chest for metaverse-related investments and committing to employing thousands more developers all over the world.
Meta launched a limited alpha release of their VR platform last year and has plans to launch to businesses in 2023. Their initial release includes the functionality to meet, communicate, and collaborate.
And by using VR headsets, Augmented Reality, and other technology, businesses will be able to simulate a work environment that will allow them to reduce office costs, hire employees that live further away, and accomplish more through the working day.
Meta's vision sees people working from home in their headsets in virtual meetings and workspaces. As hybrid and home working become the norm, Meta is positioning their VR tool, Oculus, as a solution for professional workspaces.
Microsoft Mesh integration will play an integral role in building a metaverse for businesses. Microsoft envisions virtual spaces inside Teams where people can network and socialise with games or even use Microsoft apps to collaborate on projects.
For Microsoft, the answer looks likely to be Microsoft Mesh. Mesh for Microsoft Teams combines the mixed-reality capabilities of Microsoft Mesh, which allows people in different physical locations to join collaborative and shared holographic experiences.
Importantly for the meeting and conferencing space - what impact will it have on the future of meetings? Well, it turns out we might not have to wait long to find out.
As of January 2022, this is more of a vision than a concrete reality, as there are multiple metaverses in development, with Meta's and Microsoft's the most notable.
Most definitions see the metaverse as a virtual world accessed predominantly through virtual reality (VR). However, VR is not the metaverse's only access point - access is possible through computers, games consoles, augmented reality, and phones.
Can VR technology become mainstream? Will people adopt something so radical? Can the distributed applications be organised into a quality, cohesive, and immersive experience?
Earlier this year, Microsoft co-founder Bill Gates added to the hype, speculating that most online meetings will move to the metaverse in the next 2 to 3 years. But there are many questions left unanswered:
The next generation of meetings and events is coming... In October 2021, #metaverse became a household term when social network giant Facebook changed its name to Meta, announcing plans for $10 billion in related investments. 🧵#metaversee#techmarketingg#Metaa#Meshh#meetingss
The February report on recruitment is now available from FJR. 👉Hiring continues to rise sharply 👉Salary inflation remains close to record pace 👉There's been a quicker fall in the overall supply of candidatlinkedin.com/posts/fjrgroup…9#techrecruitmente#recruitmentalertert
What are you doing to pull in some big sales before the end of your FY? To help, we've outlined our tried and tested Q4 formula, explaining how to boost your sales before year-end. axd.agency/insights/conve… #SaaSmarketing #salestraining #ABM #b2bmarketing
From startups to larger organisations, the tactics in our sales and marketing alignment guide could help you scale your business.  #b2bmarketing #saasmarketing #techmarketing #salesandmarketing #startups axd.agency/insights/guide…
What do you do to deliver SaaS demos that convert? #saas #tech #salestips #marketingagency #saasdemos
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