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Auren Hoffman

the Equifax breach presents a unique opportunity for every financial company to send you a ton of useless emails about the breach
question: what solution would you recommend for hosting your B2B corp website?
"Young people should focus on understanding. Understanding beats networking. Knowledge beats weak ties." - @auren…
Retweeted by Auren Hoffman
more on why "weak ties" are much less important today then they were 20 years ago.…
Tipping Point by @Gladwell was published 17 years ago ... that marked the "Weak ties" peak
The identity revolution begins with identity resolution (and a fresh $35M)…
Retweeted by Auren Hoffman
My answer to What are the differences between data companies? How do they differentiate themselves?…
The Difference Between Open-Minded and Close-Minded People…
Weak Ties (one's network) is much less valuable today than it was in the past (networking has value, just not as much as it once did)
weak ties are over-rated: young people should focus on getting to real understanding rather than focusing their broader network
A personal metric: how much of the day is spent doing things out of obligation rather than out of interest?
Retweeted by Auren Hoffman
Amateurs think disagreements are threats. Professionals see them as an opportunity to learn.
Retweeted by Auren Hoffman
congratulations to James Arra and Anneka Gupta for being named co-CEOs of @LiveRamp - the best job in the world.…
as networks become more commoditized (and taken over by LinkedIn. etc), the What-You-Knows have less value than in the past
Truth Vs. Religion: What Kind Of Data Company Are You? by @auren, SafeGraph
Retweeted by Auren Hoffman
wow: @LiveRamp continues to be an innovation leader. it might be the fastest growing profitable SaaS company of its size in the world.…
The Hoffman's have the best 'in case you missed it' emails. Both @auren and @reidhoffman are magic. Who else is a can't miss?
Retweeted by Auren Hoffman
in some cases, the What-You-Knows ARE the Who-You-Knows because they get proprietary knowledge from their network
it is What-You-Know ... (it is NOT Who-You-Know)
My answer to What do you think of Uber's choice of Dara Khosrowshahi as the new CEO?…
there is a new class of multi-millionaire: the Freelance Multi-Millionaire.…
Quant hedge funds have outperformed fundamental ones. Quant VCs will eventually outperform traditional VCs.…
Amazon currently takes a cut of most VC investments (expenses). they also have the unique opportunity to take advantage of the upside.
the company with the best information about early stage companies is Amazon: they see all the AWS logs ... they should get into VC
great venture capitalists should have an information advantage to get outsized returns
Napa (111°) is hotter today than Riyadh (Saudi Arabia) - 109°. long on air conditioning and ice cream.
Europe between 1914-1945 was a very very dark place. I hope we never see anything like that again
San Francisco is hotter than a MacBook running Chrome right now
Retweeted by Auren Hoffman
I don't get ppl who decry plastic surgery but are fine w/braces. Braces take *years* of intermittent discomfort & $1000's for a cosmetic fix
Retweeted by Auren Hoffman
One of the best marketing podcasts. @annekagupta is one of the most thoughtful executives in the martech world.…
Really useful, content packed overview of location issues in mobile.…
Retweeted by Auren Hoffman
“Less than 10% of bid-stream location data is high-quality — and we know how to find it” — Natasha Whitney…
most of advertising location data is illegitimate. Here's how we fixed it.…
Q: How do you get over the fact that you will never be the best at anything? A: Everyone is the best at something.…
of course, I get "offended" by things all the time (because I'm human) ... but wish I didn't
when something "offends" me, I get really mad my myself (it is a sign of intellectual weakness to be "offended" by things)
If you don't have net negative churn on a dollar basis, Your revenue isn't really recurring
Retweeted by Auren Hoffman
100% of people named 'Perry' will own a bar at some point in their life
World’s Biggest Pension Fund Wants to Stop Index Trackers Eating the Economy…
4/ and individual investors should be able to opt out of the companies in the index they do not like (or have moral problems with)
3/ better yet: index funds should distribute shares to the individual owners for voting and tax loss harvesting
2/ instead of voting their shares, index funds should allow the individual holders to vote the shares for each company
Index funds are awesome ... but it is bad for society that they vote their shares (and don't hold mngt accountable)
assuming it is harder to find a job today as a jerk than it was it the past, does that mean there are fewer jerks in society?
today, every start-up has a "no jerk" rule ... so there should be a lot fewer jerks in the workforce
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