“Be the change you want to see in the world," is the sentiment that @DeadraRahaman of @hugeinc Midwest infuses into everything she does.
Find out more about Deadra's mission to advance Black women in leadership, especially in the ad industry. adweek.it/2WlSkPv
Pepita’s and agency All Good Collective have created with their new line of black ice cream flavors. The jarring product line was developed to generate opposition to a Sydney Basin offshore oil and gas drilling proposal.
Being in the middle of their careers, @eos' @soyonyc reassure marketers that career paths aren't straightforward.
"Your career is like a pinball machine," says Soyoung. "You're bouncing around but you'll still find your way." adweek.it/3gyl2nl
HBO's campaign notes that while girls are often told they can be anything, women face pushback for being "too emotional, too sexy, too Black, too difficult, too intimidating, too queer, too fearless, just too much.” adweek.it/3mC4BKT
From an early career running social for the Kardashians' to now svp and head of global product marketing at @onepeloton, you may have come upon Karina Kogan's work.
Check out the innovative mind behind Peloton's global takeover: adweek.it/3Dl42e6
Cannabis wellness brand Cannaray, which produces oils, capsules, creams and gummies, has released an ad campaign starring British television presenter Claudia Winkleman that explores the claim of a radical and revolutionary approach to health and wellness. adweek.it/3sQ6eW8
In 2020, the U.S. Open used its empty facility in Queens to amplify statements of inclusion and social responsibility. This year, it’s taking those declarations right to fans in the stands. adweek.it/3jh5AxU
Building with your community can help you put out the strongest version of your brand. That's why @Playboy's @DJKidLightning leaned on their creators to enter the #NFT space.
Check out how empowering your audience can deliver outstanding results: adweek.it/3BaLmfa
Columnist Network | Intersection’s Esther Raphael explores recent changes in the history of out-of-home advertising and explains how brands and publishers have used the unique features of the medium to their advantage. adweek.it/3kwQcg2
For this installment of Open Plan, Olga Starichenko, CEO of Serviceplan Russia outlines some of her views and ideas on what has changed and what could be to come for the agency’s employees. adweek.it/3sQyCYd
With new COVID-19 regulations, @Delta's digital team has had to innovate at lightning speed to keep staff and customers educated. Read how @Akhil_Anumolu and team are utilizing digital to deliver personalized travel journey experiences amidst a pandemic. adweek.it/3gVlufZ
To protest prohibitions against gay men donating blood in 2018, a restriction dating back to the outbreak of the AIDS crisis, agency Mother New York created shirts printed with blood and emblazoned, “This shirt is printed with the blood of gay men.”
In 2015, designer Harry Pearce from agency Pentagram used a drop of his blood in liquid to create an interpretation of a mushroom cloud for a poster promoting a University of Maryland Art Gallery exhibit about the bombings of Hiroshima and Nagasaki.
The European gay men’s magazine Vangardist dedicated an issue to the ongoing obstacles faced by those living with HIV and AIDS—and potently visualized those lingering stigmas by blending the blood of HIV-positive people into the issue’s ink.
When Kiss had a chance to release its own comic book with Marvel in the late 70s, they added some provocative marketing fuel to the release by pouring their own blood into the publisher’s red ink. adweek.it/38kBdQV
After Tony Hawk gave a vial of blood to paint Liquid Death's limited-edition skateboards, Lil Nas X and fans expressed frustration at the lack of backlash compared to his blood-infused Satan Shoes.
But neither is the first to engage in "Bloodvertising."
After a year of growth in the connected TV space, the industry’s top players are flush with more users than ever. But the real battle is far from over, and connected TV platforms need to figure out the best way to keep those customers coming back. adweek.it/3Bff8zt
Who doesn't love sleep? Turns out it's crucial for the creative mind, shares Lisa Pillette, @Casper CMO with etúHOME's @jazmalek on the CMO Moves podcast.
Discover why sleep is front-and-center of Casper's campaign with @vanessabayer: adweek.it/3gBwZIZ
HBO's campaign notes that while girls are often told they can be anything, women face pushback for being "too emotional, too sexy, too Black, too difficult, too intimidating, too queer, too fearless, just too much.”
The company declined to name the specific sites it was removing, but they fall broadly into the categories of clickbait, celebrity entertainment, politics and medicine, according to co-founder and CEO Nadav Shoval. adweek.it/3gANKEj