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"Successful integration of technology is a good start, but not the end."
Tic Tac is reaching for the stars—literally. On Aug. 6, it launched a vessel into outer space with 100 packs of @tictac and a screen featuring tweets from fans.
Lowe’s is beginning its countdown today to the unofficial start of the fall season on Labor Day with a new campaign under the hashtag “Fall Together.”
“Be the change you want to see in the world," is the sentiment that @DeadraRahaman of @hugeinc Midwest infuses into everything she does. Find out more about Deadra's mission to advance Black women in leadership, especially in the ad industry.
"Most growth comes from the 3 L’s: Loss, Love, Learning," writes @rishad.
Pepita’s and agency All Good Collective have created with their new line of black ice cream flavors. The jarring product line was developed to generate opposition to a Sydney Basin offshore oil and gas drilling proposal.
The Raiders brought their iconic 60-year-old brand to their new home stadium in Vegas last year. But Covid-19 didn’t care. Here's how the team adapted:
Being in the middle of their careers, @eos' @soyonyc reassure marketers that career paths aren't straightforward. "Your career is like a pinball machine," says Soyoung. "You're bouncing around but you'll still find your way."
Y'all kept asking us for more Weiner content, so @Adweek's @JessZafarris is here to DELIVER. Stay tuned 🌭…a
Retweeted by Adweek
Look who caught a ride on the #WienermobileLyft! Thanks ⁦@oscarmayer⁩ and ⁦@lyft⁩! (More details soon! 🌭)o
If you were a fan of The Wonder Years, you’ll find a lot that’s familiar—but also a lot that’s very, very different about ABC’s reboot.
"Everyone can learn and build the traits of a leader if they wish to and are disciplined about it."
An expert in rum, @BACARDI delved into music with the remake of the global hit single "Conga" by @MeekMill, @lesliegrace, and @Boi1da. Hear global svp Ned Duggan on the brand's collab on The Busines of Marketing, presented in partnership with @SAP.
According to a Morning Consult survey conducted this month, a quarter of Americans said the end of August is “just right” for pumpkin spice’s seasonal debut.
HBO's campaign notes that while girls are often told they can be anything, women face pushback for being "too emotional, too sexy, too Black, too difficult, too intimidating, too queer, too fearless, just too much.”
From an early career running social for the Kardashians' to now svp and head of global product marketing at @onepeloton, you may have come upon Karina Kogan's work. Check out the innovative mind behind Peloton's global takeover:
Cannabis wellness brand Cannaray, which produces oils, capsules, creams and gummies, has released an ad campaign starring British television presenter Claudia Winkleman that explores the claim of a radical and revolutionary approach to health and wellness.
The connected TV space exploded during the pandemic, with users migrating in droves to the major players in the space. But now that they’ve arrived, the trick is hanging onto them.
In 2020, the U.S. Open used its empty facility in Queens to amplify statements of inclusion and social responsibility. This year, it’s taking those declarations right to fans in the stands.
Revolving Door Roundup, via @AgencySpy: Cheil Worldwide, M&C Saatchi, Partners + Napier and More
Building with your community can help you put out the strongest version of your brand. That's why @Playboy's @DJKidLightning leaned on their creators to enter the #NFT space. Check out how empowering your audience can deliver outstanding results:
Columnist Network | Intersection’s Esther Raphael explores recent changes in the history of out-of-home advertising and explains how brands and publishers have used the unique features of the medium to their advantage.
In response to Tiffany’s widely talked-about Basquiat-centric ad with Beyoncé and Jay-Z, Adweek’s @luzcorona_ digs in with two dueling perspectives on the issues at play, from @katherinemray_m and @laniebehls4.
OpenWeb announced that it is removing a total of 50 domains from its network, citing their failure to meet its publishing standards.
For this installment of Open Plan, Olga Starichenko, CEO of Serviceplan Russia outlines some of her views and ideas on what has changed and what could be to come for the agency’s employees.
Ant and Dec are helping TikTok position itself as an entertainment platform to rival TV.
With new COVID-19 regulations, @Delta's digital team has had to innovate at lightning speed to keep staff and customers educated. Read how @Akhil_Anumolu and team are utilizing digital to deliver personalized travel journey experiences amidst a pandemic.
Nectar is asking you not to base your next mattress choice on its latest commercial, no matter how catchy it may be.
. @TheOneClub for Creativity is working with @Popeyes to address inclusion in the ad industry one training course at a time, beginning with food styling.
promoted Six Flags Fright Fest with a blood drive every year, donors got free theme park tickets and we had zombies and ghouls roaming the site lol…
Retweeted by Adweek
See more examples of "bloodvertising" through advertising history.
To protest prohibitions against gay men donating blood in 2018, a restriction dating back to the outbreak of the AIDS crisis, agency Mother New York created shirts printed with blood and emblazoned, “This shirt is printed with the blood of gay men.”
In 2015, designer Harry Pearce from agency Pentagram used a drop of his blood in liquid to create an interpretation of a mushroom cloud for a poster promoting a University of Maryland Art Gallery exhibit about the bombings of Hiroshima and Nagasaki.
The European gay men’s magazine Vangardist dedicated an issue to the ongoing obstacles faced by those living with HIV and AIDS—and potently visualized those lingering stigmas by blending the blood of HIV-positive people into the issue’s ink.
The Flaming Lips frontman Wayne Coyne donated his own blood to be used in a band poster, which he personally printed by hand.…
When Kiss had a chance to release its own comic book with Marvel in the late 70s, they added some provocative marketing fuel to the release by pouring their own blood into the publisher’s red ink.
After Tony Hawk gave a vial of blood to paint Liquid Death's limited-edition skateboards, Lil Nas X and fans expressed frustration at the lack of backlash compared to his blood-infused Satan Shoes. But neither is the first to engage in "Bloodvertising."
An expert in rum, @BACARDI delved into music with the remake of the global hit single "Conga" by @MeekMill, @lesliegrace, and @Boi1da. Hear global svp Ned Duggan on the brand's collab on The Busines of Marketing, presented in partnership with @SAP.
Universal Pictures is using AR to put you at the center of your own horror movie through a new promotion for the upcoming horror flick #Candyman.
Spotify is hoping to give CMOs everywhere a boost with its latest campaign, “A Song for Every CMO.”
After a year of growth in the connected TV space, the industry’s top players are flush with more users than ever. But the real battle is far from over, and connected TV platforms need to figure out the best way to keep those customers coming back.
Hi Twitter 👋 I'm thrilled to announce that I've been promoted to Director of Video at@Adweekk. Looking forward to producing more original series and content with some awesome people.
Retweeted by Adweek
Fans of the original Wonder Years, which aired from 1988 to 1993, will find a lot to love in ABC’s reboot, which will begin airing on Sept. 22 this fall.
Who doesn't love sleep? Turns out it's crucial for the creative mind, shares Lisa Pillette, @Casper CMO with etúHOME's @jazmalek on the CMO Moves podcast. Discover why sleep is front-and-center of Casper's campaign with @vanessabayer:
HBO's campaign notes that while girls are often told they can be anything, women face pushback for being "too emotional, too sexy, too Black, too difficult, too intimidating, too queer, too fearless, just too much.”
Opinion | We got contrasting opinions on the campaign from two marketers and longtime Tiffany & Co. consumers: @katherinemray_m, former CMO of language learning service @babbel and Adweek executive mentee @laniebehls4.
Columnist Network | OOH now has the content of TV and mobile but with less distractions and higher notice rates.
The company declined to name the specific sites it was removing, but they fall broadly into the categories of clickbait, celebrity entertainment, politics and medicine, according to co-founder and CEO Nadav Shoval.
The commenting software @OpenWebHQ has announced that it will be removing 50 of its approx. 1,200 domain partners, after a third-party audit conducted by @DisinfoIndex. The company declined to name which domains it ousted. My latest for @Adweek:…
Retweeted by Adweek
The latest publisher riding the SPAC train is Forbes, which announced it’s going public today in a bid to turbocharge its digital transformation.
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