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More dollars are spent today on the marketing of identity solutions than dollars spent marketing with identity solutions
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That's a wrap on a great @AdMonsters pub forum session led by our very own Marc Harrison. Thank you to Kevin Antoine for sharing your insights with us on all things header bidding and how our Demand Manager solution has leveled up IBM's @weatherchannel strategies.
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Newsweek Sees Huge CPM Lifts With Liveramp’s Authenticated Traffic Solution @LiveRamp…
Stephanie Pruzinksky raised the great point of having separate keyword lists for programmatic and direct. #PubForum
You have to educate advertising partners about their blocklists when they're missing out on actual brand-safe content. #pubforum
If nothing else you have to give us credit for the name of this session #pubforum
Balancing the needs of the biz to drive revenue - Jenny Connelly PMC #pubforum
Keynote Jenny Connelly on How PMC diversified revenue over time #pubforum
Here’s @rbeeler kicking off the day at #pubforum Vail. And he’s in rare form this morning. He even sang.
Countdown begins it's a #PubForum kind of day in Vail.…
When the weekend come... we're on our way to #PubForum Vail. Lots of #adops #adtech industry peer knowledge sharing and networking. It's gonna be a helluva week.…
Will be getting on the @AdMonsters van from Denver to Vail. It's estimated that 99 bottles of beer on the wall takes 13.2 seconds to sing. We should be able to get to 900....
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You've heard of FLoC and FLEDGE and even UID 2.0. But what about this open-source cookie alternative SWAN? And no, not that one. by @jwrosewell @51Degreesmobi…
The Power of First-Party Data Beyond Direct Segment Monetization: A Conversation With Fandom's Mike Racic…
Want to hear how #martech companies are building communities with episodic content like #podcasts & webinars? Vote for this PanelPicker submission featuring @lynneluvah of @AdMonsters, @kerel_cooper of @LiveIntent, & @spockross of @verblio. #SXSW2022
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Leading up to Fandom’s Data Monetization Transformation session at #PubForum Vail we spoke with @getFANDOM's Mike Racic about the long-term payoff of developing first-party data strategies now
It looks like Chrome's #FLoC is shifting away from Cohort IDs - @SimonJHarris…
Register for @AdMonsters next Revenue Strategy Session "First-Party Data: How to Get It, How to Utilize It, and Why It Matters" on Aug. 31 at 1pm ET to join a Q&A session with @janameron, our SVP of Programmatic & Data Strategy.…
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How Publishers Can Become Masters of Their First-Party Data @1plusX…
The ad on the left was shown to liberal Facebook users. The ad on the right was shown to conservative users. Reporter @jeremybmerrill uncovered corporations' contradictory climate change messaging through the NYU Ad Observatory, which Facebook shut down last week.
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Missed @AdMonsters Wrapper last week? 1/ Google Spotted Readying Android's Apple ATT Alternative In the Wild 2/ Criteo Observes FLoC Trials; Not Enough Data 3/ In-game Advertising on the Rise 4/ Amazon charged with hefty $887m GDPR violation…
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#AdTech leaders from @clearcodehq @vlogbox @sonobi @TheMediaGrid1 weigh in on Surviving in a Complicated Digital Media and Ad Tech Ecosystem…
IAB Tech Lab Initiates Cross-Industry Open Source Initiative…
Start a career in sales and learn from some of the best! Our @AdMonsters and @adexchanger brands are seeking an Account Executive. Check out the full description… #wearehiring #sales #AIjobs #workwithus
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If you attended our Revenue Strategy Session Vol 1 — Prebid w/ @OpenX, you know it including amazing publisher working sessions. Well, we're back for another round and this time we're talking first-party data. Register now! It's free.…
What’s the most effective way to maintain mutually beneficial relationship with the audiences in the rapidly changing ad tech ecosystem? Read @AdMonsters for comments from the selected industry experts including our CEO, Nick Platonenko. #adtech
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So you missed Lotame's recent webinar with @AdMonsters on the future of digital advertising, identity and what keeps marketers and publishers up at night? Not to worry - we've got the replay here just for you...
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Colorado (#CPA) has a comprehensive privacy regulation. And complying with #CCPA (#CPRA) or #VCDPA won't necessarily mean you're covered. Check out what's different.
Did you see the Wrapper Newsletter this week? 1/ Targeted Ads Miss the Mark, Study Says 2/ CA AG Says GPC Must Be Honored By All 3/ Big Brands Acquiring Ad Tech at Lightning Speed 4/ IBM Watson Wants to Use AI to Uncover and Reduce Bias in Advertising…
"Publisher Cohorts safeguard data from leakage into the ad tech ecosystem. This, therefore, enables publishers to unlock targeting decisions based on first-party data without a cross-domain identifier." - David Reischer, @Permutive…
Publisher Forum Vail is one month away! We have an exciting roster of speakers, attending pubs and sponsors, coming together to advance the digital media industry. Invest in your knowledge stack. Register and meet the Monsters in the mountains!…
2/ What Are Deterministic and Probabilistic IDs?…
1/ @OneTrust Preference Choice eBook What Comes After Third-Party Cookies?…
Resources from our Webinar with @OneTrust today Personalization & Privacy: Your Third-Party Cookie Replacement Game Plan
We just realized how important this explainer still is: What are deterministic and probabilistic IDs?…
We keep hearing the term consent fatigue. That's what's going to happen without universal consent opt-out.
"73% of consumers are willing to share more personal info if brands are transparent about hos it is used, up from 66% in 2018" - See People, Not Patters @Accenture #webinar @OneTrust
1P Data Use Cases & Benefits 1/ Direct engagement 2/ Increased transparency 3/ Empower customers 4/ Improve customer insight 5/ Segment audience 6/ Personalization (content & products) 7/ Activate the data further #webinar @OneTrust
1P Data Use Cases & Benefits - directly engage customers (not like with walled gardens where you're guessing it's the customer) #webinar @OneTrust
Leveraging 1P Data in place of 3P Cookies. 1/ Establish Identifiers 2/ Progressively profile visitors 3/ Implement Collection Points 4/ Activate the data to understand your users better #webinar @OneTrust
Solutions to 3P Cookie Deprecation: 1/ Integrate with walled gardens privacy feature sets 2/ Integrate with ID solutions to target users based on digital identity 3/ Capture reliable 1P data and build your own data set to target #webinar @OneTrust
Just in case you're thinking you won't still need a cookie banner when the 3P cookie goes away... #webinar @OneTrust
It's time to get ahead of Google's 3P Expiration and test and implement strategies now that won't impact revenue significantly. #webinar @OneTrust
How can you future-proof your #compliance strategy to prep for any regulation or platform change that comes along? Arshdeep Sood, Solutions Engineer, @OneTrust is going over the game plan now.
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