That's a wrap on a great @AdMonsters pub forum session led by our very own Marc Harrison. Thank you to Kevin Antoine for sharing your insights with us on all things header bidding and how our Demand Manager solution has leveled up IBM's @weatherchannel strategies.
Leading up to Fandom’s Data Monetization Transformation session at #PubForum Vail we spoke with @getFANDOM's Mike Racic about the long-term payoff of developing first-party data strategies now bit.ly/fandom-data
Register for @AdMonsters next Revenue Strategy Session "First-Party Data: How to Get It, How to Utilize It, and Why It Matters" on Aug. 31 at 1pm ET to join a Q&A session with @janameron, our SVP of Programmatic & Data Strategy. hopin.com/events/admonst…
The ad on the left was shown to liberal Facebook users. The ad on the right was shown to conservative users.
Reporter @jeremybmerrill uncovered corporations' contradictory climate change messaging through the NYU Ad Observatory, which Facebook shut down last week.
Missed @AdMonsters Wrapper last week?
1/ Google Spotted Readying Android's Apple ATT Alternative In the Wild
2/ Criteo Observes FLoC Trials; Not Enough Data
3/ In-game Advertising on the Rise
4/ Amazon charged with hefty $887m GDPR violation admonsters.com/eletters/googl…
If you attended our Revenue Strategy Session Vol 1 — Prebid w/ @OpenX, you know it including amazing publisher working sessions. Well, we're back for another round and this time we're talking first-party data. Register now! It's free. admonsters.com/event/revenue-…
What’s the most effective way to maintain mutually beneficial relationship with the audiences in the rapidly changing ad tech ecosystem? Read @AdMonsters for comments from the selected industry experts including our CEO, Nick Platonenko.
So you missed Lotame's recent webinar with @AdMonsters on the future of digital advertising, identity and what keeps marketers and publishers up at night? Not to worry - we've got the replay here just for you... bit.ly/3BJA1Ec
Did you see the Wrapper Newsletter this week?
1/ Targeted Ads Miss the Mark, Study Says
2/ CA AG Says GPC Must Be Honored By All
3/ Big Brands Acquiring Ad Tech at Lightning Speed
4/ IBM Watson Wants to Use AI to Uncover and Reduce Bias in Advertising admonsters.com/eletters/does-…
"Publisher Cohorts safeguard data from leakage into the ad tech ecosystem. This, therefore, enables publishers to unlock targeting decisions based on first-party data without a cross-domain identifier." - David Reischer, @Permutiveadmonsters.com/what-are-publi…
Publisher Forum Vail is one month away! We have an exciting roster of speakers, attending pubs and sponsors, coming together to advance the digital media industry. Invest in your knowledge stack. Register and meet the Monsters in the mountains! admonsters.com/events/2021-va…
Leveraging 1P Data in place of 3P Cookies.
1/ Establish Identifiers
2/ Progressively profile visitors
3/ Implement Collection Points
4/ Activate the data to understand your users better
Solutions to 3P Cookie Deprecation:
1/ Integrate with walled gardens privacy feature sets
2/ Integrate with ID solutions to target users based on digital identity
3/ Capture reliable 1P data and build your own data set to target