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.@CocaCola has hooked up with electronic music producer @marshmello for its latest limited-edition beverage.
The drink, part of the brand's ongoing "Creations" series, is a fusion of the artist’s favorite flavors, strawberry and watermelon. ow.ly/jgEI50JMFaK
Marketers should not ignore the 'missing middle’ and those segments of the customer journey where marketing ROI really takes place. Read more from our Publishing Partner, Microsoft.
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Publicis Groupe’s latest diversity numbers show a 17.5% year-over-year increase in the number of people of color “across the categories of racial and ethnic diversity” in the holding company's U.S. operations. ow.ly/lloU50JM3aG
"Your instincts may tell you that with all the supply chain issues you face, it would be best to stop advertising altogether. Your instincts are wrong—and history bears this out." ow.ly/hy6150JMFhy
Performance marketing allows advertisers to drive consumers through the entire funnel, from awareness to sale, while only paying for results. Read more from our Publishing Partner, Ibotta.
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"With this creative work, we aimed to bring back the joy of childhood to UAE residents," said Walid Fakih, CEO at McDonald’s UAE. "We always strive to make feel-good moments easy for everyone.” ow.ly/8LLG50JMFRu
Advertising spending actually rose during the rough recessions of 1973-75, 1980 and 1981-82—periods marked by double-digit inflation that drove up the costs of goods and services, including advertising.
And History could be repeating itself. ow.ly/tXJP50JM0SP
As marketers return to the Cannes festival for the first time in three years, new conversations are expected to emerge. Learn more from our Publishing Partner, Xandr.
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Although retail and social media are typically considered as competitors, they can considerably improve the customer experience by synchronizing themes and tone. Learn more from Code3, our publishing partner.
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The consumer journey has been permanently changed by the blending of work and personal lives, yet many brands risk being caught on digital marketing autopilot. Read more from our Publishing Partner, Microsoft.
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The brewmaster best-known as the inventor of Blue Moon has tapped what he thinks could be another breakthrough brand in Ceria, a line of beers that replaces alcohol with cannabis. ow.ly/Zni250JM2Zx
A new spot promoting the U.K.'s National Lottery attempts to capture the magic of holding a winning ticket by imagining what would happen if it unexpectedly blew away. ow.ly/y7Wy50JM0Mm
Amnesty International portrays America as the "Land of the Unfree" in a powerful new spot protesting the Supreme Court's overturn of the Roe v. Wade decision. ow.ly/L81F50JMHcS
In tandem with London Pride on July 2, agency The Immersive Kind is teaming with Ocean Outdoor and owner of the Piccadilly Lights, Landsec, to bring the metaverse to the parade route. ow.ly/zYT650JMHFe
Ireland's famously changeable weather plays a central role in a playful summer TV spot from Guinness, airing in the brand's native country. ow.ly/p8Ks50JMGUV
Pinterest named Google's Bill Ready as its new CEO in a signal of the importance of e-commerce.
Pinterest marketers see the change in leadership as encouraging, possibly positioning Pinterest to become a truly full-funnel shopping destination. ow.ly/6mcW50JMO9j
This Fourth of July, rather than praise America’s founding fathers, Miller Lite will honor the “Ale Wives,” releasing limited-edition cans in homage to the forgotten women who brought beer to America. ow.ly/HYJ950JM0Bt
Wedding season has returned in full force following pandemic cancellations and postponements and TikTok has become the go-to destination for bridal brands to promote products, answer questions and ultimately drive sales for a new generation of brides. ow.ly/wtij50JM0Lb
A new PSA featuring Elmo aims to inform parents with children above six months old about the Pfizer-BioNTech and Moderna vaccines, following the recent FDA emergency use authorization. ow.ly/rWRb50JM0xr
If you are planning to watch the event, or just want to impress friends with your contest knowledge at a Fourth of July barbecue, we’ve got you covered with these trivia tidbits: ow.ly/QkIU50JM0Fm
Spending has continued to grow in 2022, though budgets could come under pressure as marketers grapple with inflation, rising interest rates and slumping consumer confidence amid escalating expectations of a recession. ow.ly/vJyX50JM0X1
A brand having a website isn't exactly news these days (who doesn't offer e-commerce in 2022?) but U.K. retailer TK Maxx is setting out to tell those who still, apparently, don't realize that it does. ow.ly/iS3m50JMGZn
Saatchi & Saatchi has hired Nicole Souza as its first chief marketing officer in the U.S. Souza will report to Chuck Maguy, chief operating officer at Saatchi & Saatchi U.S. ow.ly/refn50JMH8I
Pringles is giving one person the opportunity to appear as a Non Playable Character (NPC) in a video game.
It's the latest iteration of its "Stay in the Game" gaming-theme campaign from Grey London. ow.ly/fWJa50JM0uf
Publicis Groupe’s latest diversity numbers show a 17.5% year-over-year increase in the number of people of color “across the categories of racial and ethnic diversity” in the holding company's U.S. operations. ow.ly/aek650JM39K
Everyday folks and McDonald’s team members come together to sing Justin Timberlake’s 2016 summer hit “Can’t Stop The Feeling!” in this joyous ad promoting the Golden Arches’ various services. ow.ly/kxfQ50JM0vs
Despite an overall slide in apparel amid the economic downturn, fast-fashion retailer H&M reported a surge in both online and brick-and-mortar sales.
Second-quarter sales increased 17% to nearly the equivalent of $5.4 billion. ow.ly/iFTI50JMFzM
The brewmaster best-known as the inventor of Blue Moon has tapped what he thinks could be another breakthrough brand in Ceria, a line of beers that replaces alcohol with cannabis. ow.ly/P0Tw50JM2Yw
Despite the headwinds, advertising forecasters predict U.S. ad spending will keep growing.
But agency and media stocks have tumbled—falling in some cases more sharply than the broader market, one possible indication of investor pessimism. ow.ly/YrBW50JM0V3
The Miss Universe Organization’s new CEO Amy Emmerich is flipping the wording of Miss Universe's tagline, “confidently beautiful,” in order to reflect the evolution of societal expectations of women since its inception in 1952. ow.ly/fnsF50JMFoO
This Fourth of July, rather than praise America’s founding fathers, @MillerLite will honor the “Ale Wives,” releasing limited-edition cans in homage to the forgotten women who brought beer to America. ow.ly/Kf9R50JM0zF
The limited-edition Meat Sweat Defense Kit includes a roast beef-patterned sweatshirt and sweatpants with a co-branded towel, sweatband and two Old Spice dry sprays. ow.ly/8fGT50JM0JZ ArbysShop.com
RadioShack, which was founded in 1921 to sell radio equipment, recently said it would be using its platform, called RadioShack Swap, for cryptocurrency swaps. ow.ly/L79Y50JMESg
Giant installations on Dubai beaches are all the rage these days.
And now @McDonalds is getting in on the trend, setting up swings under sets of giant Golden Arches on the city's beaches. ow.ly/QVBk50JMFKt
Coca-Cola has hooked up with electronic music producer Marshmello for its latest limited-edition beverage.
The drink, part of the brand's ongoing "Creations" series, is a fusion of the artist’s favorite flavors, strawberry and watermelon. ow.ly/sYZr50JMF9I
A brand having a website isn't exactly news these days (who doesn't offer e-commerce in 2022?) but U.K. retailer TK Maxx is setting out to tell those who still, apparently, don't realize that it does. ow.ly/A4k750JMGXs
Ireland's famously changeable weather plays a central role in a playful summer TV spot from Guinness, airing in the brand's native country. ow.ly/gNOZ50JMG0Z
Universal Music Group for Brands exclusively announces the UMusic Media Network, changing how marketers approach cultural relevancy. More from our Publishing Partner, UMGB.
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DirecTV Chief Advertising Sales Officer Amy Leifer joins Age Studio 30 Editor John Dioso at Cannes for a beachside chat about what these new deals with Yahoo & Magnite mean for advertisers & innovations at the MVPD giant, including DirecTV Stream.
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Plus Company CEO Brett Marchand and Mekanism CEO and Co-Founder Jason Harris join Ad Age Studio 30 Editor John Dioso at Cannes for a beachside chat about their new partnership, including how the agency will fit into Plus Company's new interagency model.
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Brands should try to engage with their current audience in the metaverse instead of trying to break into new audience groups. More from our Publishing Partner, Veritone.
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Weather impacts the seasonality of certain products & people’s moods, which affect how they shop. Marketers can target consumers with effective ads by recognizing the links between weather & purchase trends. More from our Publishing Partner, StackAdapt.
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Learn how smart brands navigate challenging times with creativity. Download this custom white paper today! Made possible by Brandfolder.
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There are economy packs, and then there is what @PabstBlueRibbon is marketing—an 1,844-pack.
The number is based on the beer brand’s founding year and it will sell 250 of the packs at stores, which according to one tweet go for $849.99 a piece. ow.ly/KM1150JMCVR
RadioShack's X-rated tweets draw attention to retailer turned cryptocurrency swap platform
Bankrupt brand became a trending topic on #socialmedia
via @adage
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Retweeted by Ad Age NielsenIQ has agreed to merge with Germany-based global retail and consumer rival GfK in the latest of several private-equity deals in the measurement space. ow.ly/235N50JMMg5
NBCU is the latest media company to announce the close of its upfront, marking a season that has been touch-and-go for many marketers frequently adjusting budgets to account for market uncertainty due to various economic factors ow.ly/r0CE50JMCFu
For everyone who’s ever said Flashdance didn’t have enough meat, this one’s for you 🥩@Arbyss@OldSpicee#MeatSweatss
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Retweeted by Ad Age Being authentic in your marketing requires a commitment to six core traits, ensuring consistency and keeping your purpose at the center of everything you do. More from our Publishing Partner, LinkedIn Ads.
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