Ad Age
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Entries for the inaugural class of Ad Age Web3 Marketing Trailblazers are open. If you, or any marketing visionary you know, is making it in the metaverse or an adjacent space, then we want to recognize them. ow.ly/bL6U50LM7W9
After declaring peace in the chicken wars (with its eight-piece nuggets) last year, Popeyes is in a fighting mood again. ow.ly/IHoi50LM9sP
Watch 2022’s best holiday ads from the U.K., U.S. and all around the world, featuring brands such as John Lewis, Disney, Etsy and more: ow.ly/m7Pz50LM7LY
Small businesses are pulling ad dollars out of Facebook and Instagram in favor of TikTok with the holiday season underway, as the short-form video app’s organic reach is increasingly boosting their sales. ow.ly/1RUO50LM8II
A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways. More from our Publishing Partner, @adresultsmedia.
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World Cup warm-ups, heavy metal for picky eaters and a singing boy band poster ow.ly/6Y6I50LM7EI
“It’s 2022 and the notion that people can own and control the lives of others is unfathomable," said Mo Said, founder and creative director of Mojo Supermarket. ow.ly/49C250LM81Y
A new campaign is drawing attention to skin cancer risks at the World Cup, as fans head to Qatar with its strong sunshine, by parodying a famous Nike ad that featured England striker Wayne Rooney. ow.ly/QNUx50LM8eC
Mentos is using some unlikely stars to help push a recycling message—raccoons. ow.ly/mAzf50LM9o7
From your latest hires & promotions to new business wins & initiatives, On the Move is the most cost-effective method to reach Ad Age's influential audience.
To learn more, contact [email protected] or visit ow.ly/uzXu50LIG7s.
The ad industry is remembering the life of George Lois, the New York advertising legend behind iconic Esquire covers, seminal ads over the 20th century and the slogan "I Want My MTV." ow.ly/UgLP50LM8XR
"We connect with other human beings for a living, don’t let it get too complicated. Be wary of anyone in your organization who makes things so complex only they understand them—it’s a big distraction." ow.ly/UgOQ50LM9gw
The campaign features the song “Puff” by Argentine producer Bizarrap and Belgian Argentine hip-hop artist Bhavi, making it Apple’s first global holiday campaign with an entirely Spanish-language anthem. ow.ly/QAM450LM8im
The film sees Father Christmas and Mother Earth, at first happy together, start to fight as the Christmas season approaches, and consumption and climate change stand in stark contrast. ow.ly/5pVx50LM86n
Across the board, the tone of most U.K. ads this year has reflected restraint rather than extravagance, as advertisers seek to strike a balance between celebration and commiseration and highlight small moments of joy rather than rampant consumerism. ow.ly/BLrz50LM910
CIOs are the guardians of customer data on which growth depends. CMOs must team with their CIOs to truly judge the success of any marketing strategy. More from our Publishing Partner, @Optimizely.
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Despite declines in consumer spending and the sting of inflation, some advertisers are not cutting back their spending. And some have even benefited from challenging marketing conditions, according to a new report. ow.ly/kF4950LM7Q4
Connected TV, streaming audio and digital out-of-home are emerging as ways for marketers to reach customers in a cookieless, multi-device, omnichannel world. More from our partner, @viant_tech.
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Healthline Media’s 2022 survey reports that the pandemic-era enthusiasm for wellness continues, yet cost concerns have exacerbated an economic divide. Read more from our Publishing Partner, Healthline.
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In Crocs’ holiday store, the tree is trimmed, the lights are twinkling and seasonal products like fleece-lined clogs and puff boots are on display.
Available via desktop or mobile, the 3D immersive online experience will run Nov. 9 through Dec. 31. ow.ly/OST350LM7vm
Every year, we see more and more advertisers leaning into the holidays with their Christmas ads.
Here you can find a selection of 2022’s best holiday ads from around the world, featuring brands such as John Lewis, Disney, Etsy and more. ow.ly/mG0A50LM7SX
Playing on the universal need to escape from chaotic family holiday events, the two-and-a-half-minute film is part of Uber’s newly launched “Get Your Ride Right” platform ow.ly/a7JF50LM9a3
It appears that the brands that partnered with Marvel/Disney on the promotion of “Black Panther: Wakanda Forever” bet on the right blockbuster. ow.ly/rV3Q50LM96m
Catch up on the latest #FIFAWorldCup campaigns from Gatorade, Coca-Cola, Frito-Lay, Visa, Pepsi, Roblox and more: ow.ly/hSCx50LM8u5
Ad Age's ranking of the most interesting and innovative recent food and beverage promotions: ow.ly/PvAS50LM8Cr
Paramount will debut a new ad during the NFL Thanksgiving game on Thursday inspired by the Key & Peele substitute teacher character, Mr. Garvey, played by Keegan-Michael Key. ow.ly/yIWk50LMf4C
For those looking to add a kick to their Turkey Day meat (or looking to practice their surgical skills), Frank’s RedHot has the perfect solution. ow.ly/YKaR50LM8mc
Did you know that digital out-of-home has been projected to have global expenditures of more than $45 billion by year-end 2024? Learn about the 5 ways digital out-of-home can boost campaign performance. Read more from our Publishing Partner, StackAdapt.
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Among various campaigns that have taken a stand against Qatar's treatment of migrant workers and LGBTQ+ people is one by Mojo Supermarket, which has gone for some high profile targets — the FIFA headquarters and the United Nations. ow.ly/5NM650LM6Pm
The return of @RobertIger to @Disney is great news to the ad community, and is all about who investors & the board want making the big, strategic decisions over the next year or two on the future of @hulu @ABCNetwork & @espn ...
@parkerdelrey
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Retweeted by Ad Age Danny DeVito declares his love for “The Juice,” Romeo and Juliet shop Amazon’s Black Friday sale and more of the latest TV ads: ow.ly/jbGZ50LMiz9
Community managers stay attuned to social reactions, direct messages and message board chatter, to help develop an authentically loyal brand community. More from our Publishing Partner, @ICUC.
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Highlighting the importance of sending love to your nearest and dearest by mail, "Send Love" sees the Tin Man unable to get into the Christmas spirit, until he receives a card from his neighbor which gives him the heart he's lacking. ow.ly/5t4T50LM70g
R/GA is closing its flagship Hudson Yards office in New York and its space in San Francisco, according to a memo R/GA CEO Sean Lyons sent to the agency. ow.ly/fkUj50LMnKH
Deliveroo has created an actual recipe book based on real delivery mishaps to highlight the claim that it will not only deliver your food, but deliver it on time and unspoiled, setting it apart from some less reliable competitors. ow.ly/67AF50LM6TZ
This year's spot from Swiss retailer Manor is a battle of one upmanship among gifts between a couple. ow.ly/1eL350LM6Y5
After Elon Musk unearthed T-shirts emblazoned with the slogan “#StayWoke,” a number of ex-Twitter execs and reporters chimed in with context that the shirts—laughed off by Musk as overly politically correct merch—have much greater significance to the company and its Black users.
We're calling on the entire industry. Attend our Diverse Partner Summit to meet some of these vendors and create change in your work and the industry. twitter.com/adage/status/1…
Retweeted by Ad Age As @davemorgannyc notes in this in-depth @adage report from @parkerdelrey, #Disney's ad sales won't skip a beat. But the the larger implications of #BobIger’s second outing will be how he pivots the business moving forward. twitter.com/adage/status/1…
Retweeted by Ad Age The second season of “Next Level Chef” will premiere following Super Bowl LVII, Fox announced Wednesday. ow.ly/iEGS50LMfsm
Excited to share @salesforce’s new #TeamEarth spot, “The March,” with brand advisor @McConaughey. We highlight how business leaders can succeed now by prioritizing environmental, social, and governance responsibilities. Read more in @adage @asabhiken: bit.ly/3gsDrW7
Retweeted by Ad Age Excited to share @salesforce’s new #TeamEarth spot, “The March,” with brand advisor @McConaughey. We highlight how business leaders can succeed now by prioritizing environmental, social, and governance responsibilities. Read more in @adage @asabhiken: bit.ly/3gsDrW7
Retweeted by Ad Age Rarely, if ever, has a car ad started by showing a car that won’t start. But that is how Chevy begins a holiday-themed spot that will run nationally during Thanksgiving Day NFL games on NBC, Fox and CBS. ow.ly/kaK150LM6Fs
For brands, understanding audio’s role in our daily rituals unlocks new opportunities to connect with hyper-engaged listeners in the “moments that matter.” Read more from our Publishing Partner, Audacy.
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Salesforce will debut its latest installment in its "Team Earth" campaign during NFL games on Thanksgiving day with a spot once again starring actor Matthew McConaughey. ow.ly/3ftp50LM5sj
Diverse-owned vendors are frustrated by their lack of relationships with ad agencies, who they say often work with companies they have an existing relationship with, making it harder for diverse-owned vendors to win business. ow.ly/B4mZ50LM1hU
Disney’s very theatrical CEO swap, with Bob Chapek ousted for Bob Iger, has played out like a cultural Cinderella story—fans and employees celebrating Chapek's demise for Iger’s magical reascension.
Here's a map of what lies ahead in Iger’s CEO sequel: ow.ly/HA2l50LLpaU
The campaign for skin protection brand LifeJacket and the charity Melanoma U.K. aims to drive awareness of skyrocketing skin cancer rates in men. ow.ly/4NE850LLiif
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