When I started twiends back in 2009 I never expected twitter to become as big as it has.
It started out as a small network, and grew into a social media juggernaut.
Throughout this time I have tested every conceivable method of promotion, and have tried hundreds of tools, all with the aim of understanding twitter a little better.
In this guide I want to share everything I know about the platform.
Some of it will be technical, some of it will be obvious, and none of it will be filtered.
Whether you are a complete twitter newbie or a hashtag veteran, I think you'll find something useful in this guide.
Blog about it, critique it, and of course give me feedback @davesumter
What follows is a high level overview of all the sections.
When you start out on twitter there are a few basic things you need to do.
The good news is that it doesn't take long to get it all done.
You'll want to set up your profile so that it looks awesome from day one, so work through this section and set everything up.
This includes your profile picture, your bio, your first tweets, and more.
Don't worry if it's not perfect initially, but be prepared to revisit and improve it over time.
There are a few things to get your head around when you first start using twitter.
Most of this involves how to actually tweet (it seems simple but it can get tricky).
You need to add usernames to a tweet in a certain way depending on who you want the default viewers to be.
In this section I cover all the basics for you.
Reasons People Follow
There many reasons why people follow each other on twitter.
I use it to connect with my industry, while my friends might use it for entertainment.
In this part of the guide I'll cover the most common reasons why people follow, and how you can tap into that to improve your results.
Followers vs Engagement
All of your growth actions will generally have one of two outcomes in mind:
You'll be wanting to either grow your followers or your engagement.
The best growth actions are those that accomplish both, but more often than not you will focus on one or the other.
This part of the guide breaks this down for you.
Targeted vs Broad
We're all trying to reach overlapping subsets of the same users.
You may achieve success by reaching 100 key people in your field, while I may need to reach 10,000 in mine.
Another person may need to grow a broader audience of 100,000 to reach their goal.
Understanding the varying degrees of targeting will help you to identify promotional methods that can work for you.
Same Country / Language
Depending on the size and location of your target audience, you may find it easy or hard to attract followers in a specific country or language group.
Some promotion methods (such as twitter ads or twiends) have full or partial support for this, while other methods will give you no control of geo-lingua.
In this section I'll give you some solid methods for implementing this type of targeting.
Growing With Twitter Contests
Contests are one of those rare activities that can grow both your engagement and followers at the same time.
They are fun and can add some real excitement and impetus behind your account.
But, they can fall flat if you don't execute them correctly.
In this section I list everything you need to know to make them succeed.
Twitter Chats & Events
The real-time nature of twitter is what sets it apart from the other social networks.
This makes twitter especially useful for discussing real events as they unfold, or for even hosting online discussions.
It's public, it's fast, and it's so easy to do, so let me show you how you can use chats and events to grow your network.
Attention Grabbing Tweets
Let's face it, it's too easy to tweet, which means that amount of tweets being posted each day are growing at a phenomenal rate.
Your tweets have little chance of being seen by many people unless you can make them stand out from the rest.
In this section I'll show you how to craft tweets that will delight those they reach.
Growing With Twitter Ads
All too often twitter ads are dismissed for growth due to their cost,
but the truth is that they are one of the best methods for targeted fast growth.
I'll discuss how ads are most effectively used, and how to set up your first campaign.
Why People Don't Follow
You may be doing everything right and still be having trouble.
What could be going wrong? There are a lot of possible causes, and I'll debug some of the more common issues for you here.
From basic setup issues, to problems with your tweeting, this part of the guide will give you a few things to keep an eye on.
Interaction Tricks Are Bad
If you are reading this guide then you are probably not the kind of person that spams and does bad things on twitter,
but take the time to read this section so that you understand what some people get up to on the platform.
Understand how interaction tricks work and how to avoid their pitfalls.
Twiends Featured Promotion
This guide would of course not be complete if I did not give you a good run-down of how featured promotion works on twiends.
I'll discuss the options available to you and how to set up your campaign for great results.
Staying Safe & Growing
Twitter is clamping down on bad behaviour these days. Read this part of the guide to make sure you stay in their good-books.