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By Dave Sumter
Updated 22 Apr 2016
Twiends Featured Display Explained
Whether you are already featuring yourself on twiends or looking to do so, I will explain how it works and how to get the most out of it.
Getting started is very easy and doesn't require any major setup, but there are some options you can choose for your specific requirements.
How It Works
The easiest way to understand featured promotion is to think of it as an advert for your profile.
It's like putting yourself up on a big billboard with the goal that the people that see you will choose to follow you.
It works in much the same way as Google, Facebook, and Twitter Ads.
All these platforms allow to put your ads in front of their users, who in turn will hopefully take action on it.
This is known as display advertising on the internet, and it works pretty well.
Your goal may be to get people to visit your website, sign up for a service, or follow your twitter profile, and display advertising can help you achieve it.
Some platforms offer very high degrees of targeting, while others are more broad in nature.
The most important thing to understand with display advertising is that not everyone that sees your ad will take action on it.
This is sometimes frustrating for those who are new to internet promotion, but it is an unavoidable fact.
You may need to show your ad 10, 20 or even 100 times before someone will take action on it.
This ratio of action to display is called the conversion rate.
When it comes to twitter promotion for follower growth, the conversion rate refers to the ratio of follows you receive from displays.
A conversion rate of 1% means that your profile was shown 100 times, and 1 person followed you.
This may seem like quite a low number but it is in fact fairly typical on most ad networks.
As you experiment running ads on Twitter, Google, etc. you will generally observe conversion rates in the low percentiles, or even fractional percentiles such 0.5%.
Highly targeted and optimized ad campaigns will achieve higher conversion rates.
On twiends we are proud to generally deliver a conversion rate of between 5% and 10%.
This means that for every 100 displays of your profile around 5 to 10 people will usually end up following you.
We are able to achieve these conversion rates because our platform is optimized to do one thing - make twitter introductions.
Impressions or Featured Displays?
Ad displays are called Impressions on most ad platforms, while on twiends we generally refer to them as featured displays.
To be honest we use the terms interchangeably, because they mean exactly the same thing.
Impressions are the industry standard term, but we are aware that many of our users do not use other ad platforms and may not be familiar with industry specific jargon.
So we feel featured displays better describes the service to our users.
How To Start Featuring
Featuring yourself on twiends is very easy. All you need to do is choose a package and checkout using a card or PayPal.
We try and keep our packages and pricing easy to understand.
You choose the number of featured displays you want (impressions), and get a discount for higher volumes.
All of our packages come with a money back guarantee, so you can try out featuring without any risk.
Once you've started featuring yourself we'll display your daily stats.
These show you how many times you have been displayed and how many people have followed you (and are still following you).
The picture below shows the stats for someone who has been featured for a whole week.
Obviously when you first start featuring yourself your daily stats will be empty, but these will build up every day thereafter.
The blue numbers show how many people are still following you from each day.
In general, you will receive a higher number of follows than are shown in the stats, but because some people unfollow we don't count them.
That's why we also call them connections, because they represent the number of people that are still following and connected to you.
Choosing Where To Be Featured
Twiends has added many sections over the years, including the directory, user pages, learning section and blog.
You can choose to feature yourself in these other sections too, thereby increasing your exposure.
By default you will be featured on the home page. This is the page that all users see when they log in to twiends.
Most of the time this is the only place you need display yourself, as it is the highest converting part of the site.
For any low to moderate levels of promotion this default setting will work well.
For higher levels of exposure you can feature yourself in the other sections, but it's important to note that as your displays increase to these broader sections, so your conversion rate will decline.
Your conversion rate may be around 10% on the home page, but may drop to around 5% if featured in all sections.
The higher exposure will lead to a greater number of follows though, even at the lower conversion rate.
Play with these settings and find a level that works for you.
Our recommendation is to start off featuring yourself on the home page and only add other sections if you are not getting the number of displays you want each day.
If you have set a daily limit then you will probably not need to increase your exposure.
In fact we recommend you only show yourself on the home page when using a daily limit.
If you can't reach your limit in a day then you can add more sections, such as the user and learn pages.
Limiting Daily Usage
A daily limit can be used to control how many times you are displayed each day.
This is useful if you want to make your purchased displays last a whole week, or even spread them out over a longer timeframe.
It is an approximate limit and it is possible for them to be slightly exceeded in a day, although this is rare.
It's also possible that we may not be able to reach high limits depending on the filters you have set.
As an example, we can usually only deliver a few thousand displays of your profile in a day, so setting a limit of 9000 will probably not be reachable.
Limits work best for controlling subscription usage throughout the week or setting an upper cap when buying large volumes of featured displays.
You can also choose to use your limit smoothly throughout the day. This means that we will display your profile from morning to night each day.
In fact we try and display your profile from 0am to 10pm using this setting, which has proven itself to the best timespan for hitting targets.
If you choose the fast setting then it's possible that all your displays will be delivered early in the morning - as we don't spread them throughout the day.
Auto-limit for subscriptions
If you have a weekly subscription running then we strongly advise you use the auto-limit option.
This will automatically spread your featured displays out over the whole week, but will allow you to use more in a day if your balance is higher than needed.
As an example, if you have a 7000 weekly subscription then you will automatically use 1000 a day.
If you decide to make a one-off purchase of 10000 featured displays for a special campaign then your daily limit will be raised to a higher amount for a few days and then drop back down to 1000 a day.
So it's great for setting a consistent average usage, with bursting higher when needed.
If you don't have any subscriptions then the auto-limit will not limit daily usage.
A common requirement is to filter your exposure to certain countries.
This is not automatic and you have to select the countries you want to allow, otherwise your profile will be displayed to all countries.
Just click the link to change your filters and visit the general settings page.
You can then choose your countries in the 'Filter Countries' section.
You can add up to 50 countries, which is useful if you are using countries to target people that speak a certain language.
Subscriptions are the preferred way to add featured displays to your account.
They allow us to promote you evenly every day rather than on one big bang.
We prefer this more linear approach and so we discount the subscription packages to encourage their use.
It's important to note that you can cancel them at any time without penalty.
You will not be charged again at the end of the period and you will continue to get the featured displays for the current period.
If you ever want to boost your exposure you can make a one-off purchase of extra featured displays.
These allow you to temporarily raise your daily exposure and then return to your normal weekly level thereafter.
Here are some recommendations for achieving the best results:
For maximum growth:
Display yourself on the home, user, learn and blog pages.
Don’t limit your daily usage.
Don't set country filters, or set at least 20+ countries.
Purchase bulk displays, i.e. 100k and up.
For conservative growth:
Display yourself on the home page only.
Limit your daily usage to the desired amount.
Choose a selection of countries that are your target audience.
Use a weekly subscription sized according to your daily usage limit.
Of course, if you need any assistance please feel free to contact us on our support page.
We're always happy to resize packages, change settings, and help get things set up just the way you want them.