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Steve Rubel
American Users Spend An Average Of 40 Minutes Per Day On Facebook (@JoshConstine / TechCrunch) techcrunch.com/2014/07/23/fac… techmeme.com/140723/p47#a14…
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  6h
The best length for meetings is 15 minutes due to attention span and memory: lifehac.kr/8bYiXwk pic.twitter.com/Q1kifoQbUj
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  7h
Reddit Live is now official, lets anyone create their own breaking news live blog (@nisummers) thenextweb.com/insider/2014/0… mediagazer.com/140723/p19#a14…
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Great talking w/@steverubel re: native ads for @PRSAtactics. Great study from @EdelmanPR @iab released yesterday iab.net/consumerview
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Infographic: Getting sponsored content right via new research from @iab & @EdelmanBerland rbl.ms/1nc7jBx pic.twitter.com/ePxmXbzCAl
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Slideshow: Some thoughts on building and maintaining a responsive content marketing engine ow.ly/zuT1d
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IAB Study Highlights Brand Awareness And Context For Native Ad Success mklnd.com/1pBIhK4 #Content
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Edelman/iab study on native ads says consumers are OK w/native if relevant, authoritative & trustworthy. #iabInFeed pic.twitter.com/5SatM4Ff2q
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Forrester Study: Mobile users spend most time on Facebook bit.ly/1nU5kxd
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News readers want good storytelling in advertisements - NY Post tip @mediagazer bitly.com/1qzCYA5
60% of consumers more open to ads that tell a story than sell a product #IABINFEED #contentmarketing #nativeadvertising
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@rafat @steverubel I’m jaded: the odds that advertisers, publishers & agencies align on making sponcon authentic/trustworthy is very slim.
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Was skeptical, but have to give props to @iab & @EdelmanPR for balanced report on sponsored content edelman.com/post/publisher… via @steverubel
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Crisis of trust as sponsored content puts media credibility into question ift.tt/1yYG9BX ift.tt/eA8V8J
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Great sponsored content is less features and more about benefits #iabinfeed thanks @iab for an enlightening discussion this afternoon
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Sponsored Content Isn’t Always Clearly Labelled, Research Suggests blogs.wsj.com/cmo/2014/07/22…
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Today's #IABInFeed native ads workshop is the rare event where growth and real learning are happening. Thx @iab @EdelmanDigital @steverubel
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@steverubel "we need to get to a number that measures the trust and efficacy of content" #iabinfeed
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IAB Study Highlights Brand Awareness And Context For Native Ad Success marketingland.com/iab-study-high…
Not higher? RT @steverubel: Stat: 60% of US audiences more open to digital ads that tell a story vs selling a product edelman.com/insights/intel…
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