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Email Marketing

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Email is the most popular Web-based method (favored by 78 percent), followed by texting (65 percent) and Facebook (55 percent). #Email
Only 18.3% of email marketers include social sharing links in their emails. #EmailMarketing pic.twitter.com/cdbLS0pE9l
Studies: As Mobile Email Usage Soars, Marketers Budget More For Email, Mobile And Social. #EmailMarketing
Survey: 91 Percent Have Gone Into Stores Because Of Online Promotion. #EmailMarketing
92 percent of the respondents confirmed that they use email to share news about new products or services. pic.twitter.com/hV1TQvJe5b
15 percent of an SMBs marketing budget, with more dollars going to email than any other marketing tactic. pic.twitter.com/AFRNOMzvDf
Small & Midsize Businesses Are Spending The Majority Of Their Marketing Budgets On Email. (Source: iContact) #EmailMarketing #EmailLists
Only 21 percent of the marketers surveyed say they integrate the mobile channel with their email campaign. #Email pic.twitter.com/nE8cGvArJK
Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013 #EmailMarketing
Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It. #EmailMarketing
The number of worldwide email accounts is expected to increase from 3.1 billion in 2011 to 3.6 billion in 2013. #EmailMarketing
Subject lines with $ signs scored above average in opens (15.7%) and clicks (14.7%), but slightly below average in click-to-opens (-0.8%).
Subject lines containing the £ symbol had a far better than average (57.8%) click-to-open rate. #EmailMarketing
Subject lines that contained terms such as "ROI," "asset," and "industry" perform the lowest. (Source: Adestra July 2012 Report)
Men open 20% more emails on mobile, but women click 10% more often on mobile email. (Source: TailoredMail 2012 Email Marketing Trends)
40% of B2B marketers rated the leads generated by email marketing (house list) as high quality. #EmailMarketing pic.twitter.com/e5beUIW7H2
4 in 10 Say More Than Half Of Their New Emails Are From Marketers. #EmailMarketing #EmailList #Email pic.twitter.com/WFDdOQ2FGG
Subject lines fewer than 10 characters long boasted an open rate of 58%, 38% higher than the next highest open rate. #EmailMarketing
Subject lines with 30 or fewer characters performed above average in opens, clicks, and click-to-opens. #EmailMarketing
Personalized subject lines are 22.2% more likely to be opened. (Source: Adestra) #EmailMarketing #OptinEmail
For B2B companies, subject lines that contained terms such as "money," "revenue," and "profit" perform the highest. pic.twitter.com/FSXjz1Px
Only a mere 2% of marketers rated leads generated from email marketing as 'high cost,' representing the lowest cost channel. #EmailMarketing
Roughly half of an email list will be active – either opening or clicking on emails. (Source: Epsilon) #EmailMarketing
Among new subscribers, 16% are dubbed "new clickers" (who have opened and clicked), and 25% are "new openers" (who have opened).
47% of people say they open an email because of the subject line. #EmailMarketing pic.twitter.com/q6OGNKNM
Email Open and Click-through Rates Q4 2009-Q2 2012 #EmailMarketing pic.twitter.com/vraeXgEz
Do you think that email is a thing of the past? If so, according to the new Nielsen study you need to think again. pic.twitter.com/iDFcqFRM
Total mobile opens jumped from 38% in October to 41% in November. Compared to a year ago, that’s an 86% increase. #EmailMarketing
iOS represents a full third of total email opens. #EmailMarketing
The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared to 5.4% in the US and 5.1% in EMEA. #EmailMarketing
Across the regions, unsubscribe rates seem relatively low at 0.31%, though it does climb to 1.05% for the worst performers. #EmailMarketing
The average open rate overall was 20.1%, with little variation between the US (19.9%), EMEA (20.9%) and Canada (20.7%). #EmailMarketing
64% of smartphone owners are using their mobile devices to shop online. (Source: eDigitalResearch) #EmailMarketing
61% of emails received at professional email accounts are non-essential. (Source: Mimecast) #EmailMarketing
By 2016, more than half of the dollars spent in US retail will be influenced by the web.
Worldwide mobile advertising revenue will expand 3.5x its present size by 2016. #EmailMarketing
The adoption of marketing automation technology is expected to increase by 50% by 2015. (Source: Sirius Decisions). #EmailMarketing
Triggered email messages get 119% higher click-through rates than "business as usual" messages. #EmailMarketing
A recent study found that 90% of consumers read reviews before purchasing. Include relevant reviews, feedback, & ratings in your next email.
Your customers are going to be receiving a lot of promotions this holiday season, and very few of them will be personal. #EmailMarketing
iPhone Beats Outlook As Top Email Client, As Mobile Overtakes Desktop! #EmailMarketing pic.twitter.com/j33OA4ie
An estimated 3.146 billion email accounts existed worldwide at the end of 2011. #EmailMarketing
According to one BtoB Magazine survey, 59% of B2B marketers say email is the most effective channel in generating revenue. #EmailMarketing
IBM’s 2011 Email Deliverability benchmarks suggest that an average of 83% of all emails arrive in the recipient’s inbox. #EmailMarketing
Mobile Now Driving 36 Percent Of All Email Opens. #EmailMarketing
Checking email is the most popular activity for tablet users to engage in while watching TV. #EmailMarketing