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Gregg Weiss
Heart and Sweat and Passion over Excel and Word and PowerPoint.
"Respond to your fans more than you post content." - great advice from @savvybostonian that more brands need to listen to. #socialfresh
Retweeted by Gregg Weiss
Everyone is focusing on conversion rates, as they should be... But conversation rates help drive conversions ongoing!
No caring = No customer. “RT @ValaAfshar: No customer = No company”
Dear Marketer, Making an impression on me is way more important than serving an impression to me. Respectfully, Gregg
Paying attention > Paying for attention
Engaging with ad copy is direct response. Engaging with people (and people at brands) is social.
Journalism: Coverage Content: Creation (Both are important)
Experiencing vs Observing... What do your customers do? ablebrains.typepad.com via @stevemann
Who else is eating #sushi tonight?
Your IQ Drops 10 Points And Other Scary Side Effects Of Frequently Checking Email read.bi/1qn84ei
Retweeted by Gregg Weiss
When there is no wind, just start rowing.
Retweeted by Gregg Weiss
A promoted tweet is not real-time marketing. Replying to a customer is. blogs.hbr.org/2014/07/most-m…
Marketing Brain: reaching the biggest audience possible in my target. Social Brain: reaching the person and building a relationship.
Beer has barley, hops, and wheat. Barley, hops, and wheat are plants. Therefore beer is salad.
Journalism: Coverage Content: Creation (Both are important)
"Get into the mind of the consumer at the very beginning / first thought in their brand decision journey." - @RajaRajamannar #adclubsports
Retweeted by Gregg Weiss