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Forrester Research
marketing 270,800 followers
As #bigdata explodes, so do old ways of doing business. @practicingEA explains why a reset is necessary. #forrbigdata
Tech managers are 9% more likely than their biz peers to be planning investments in #bigdata solutions. #forrbigdata
Mobile social users more likely to interact with brands than PC users - a desirable marketing audience:
#CIOs must master the biz opportunities/challenges that #bigdata creates. Download our free report now: #forrbigdata
Despite no "Leader" in our Digital Experience Delivery Platforms Wave, Adobe and hybris outpaced the competition
We're looking for a #CMO to join Forrester. Global experience & passion for innovation & #cx is a must!
Businesspeople are 13% more likely to be confused by the term "big data" than tech mgmt counterparts. #forrbigdata
#Bigdata success relies on constant coordination between marketing & tech management, writes @fatemehx2 #forrbigdata
#FS firms should act now as digital startups are hitting them from every corner - @OliwiaBerdak @bill_doyle:
Yahoo acquires Flurry: @JulieAsk's take on why this is just as much a play for audience as it is analytics.
Marketers can exploit #bigdata to solve human-scale problems. Download our free report to learn more: #forrbigdata
How Best Western Great Britain won validation for its #CustExp strategy:
15% of global business and technology decision-makers are planning on investing in #bigdata in 2014. #forrbigdata
The MBTA needs business class for commuters and coach for tourists. #mbta #subwayproblems #boston
Retweeted by Forrester Research
53% of global info workers spend their own money on tech for work, including mobile devices & apps. #mobilemindshift
IBM is starting to build some serious momentum in the Public Cloud Platform game. @Staten7 explains.
IT has cracked the c-suite and @stevenpeltzman is proof. In this @HarvardBiz blog, he shares what it means to be CBTO
"Telcos badly need shock therapy," blogs Forrester Analyst Dan Bieler: #digitaldisruption @DSBieler
CMOs: master these 5 leadership behaviors to transition your organization to a marketing operating system structure
#B2B content marketing not as mature as marketers think. Results of @forrester @BMANational @OMInstitute joint study:
Line's IPO highlights the potential of messaging apps as new media blogs @Thomas_Husson: #mobilemindshift
Navigating the CMO-Agency relationship in the post digital landscape: Welcome @ssikowitz.
The enterprise network is the vital underpinning for the connected business argues @DSBieler: #digitaldisruption
Holography spells the next phase of innovation in projection technology, @forrester Nupur Singh shares the latest