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Forrester Research
marketing 301,733 followers
China is home to the most mobile-savvy population on the planet. Will you meet expectations?
Identify. Design. Engineer. Analyze. The business disciplines required to win in the mobile moment. #mobilemindshift
In the US, the top 5 time-consuming apps skew massively toward messaging, social media - not gaming. #mobilemindshift
On average, UK + US consumers use 24 apps per month, but spend more than 80% of the time on 5 apps. #mobilemindshift
In 2015, new business models will disrupt the mobile landscape. Will your brand lead the charge? #mobilemindshift
Infrastructure is still important but increasingly commoditized - #IT vs BT @Dane_Anderson #NASSCOM_ILF
73% executives believe their company has a #digital strategy, but only 21% have a clear digital vision @Dane_Anderson
The #CIO and #CMO need to develop a shared business technology agenda in the #ageofthecomer:
Turning customer data into business insights is what matters in #bigdata #ageofthecustomer
The #ageofthecustomer demands that firms become customer-obsessed. Start with systematic #CX transformation:
#CIOs & #CMOs are well positioned to lead in the #ageofthecustomer YET 50%+ maintain separate techn agendas.
Technology impacts every aspect of our lives... And the lives of our customers & clients #ageofthecustomer
Live now: "Prepare For The #AgeOfTheCustomer" Webinar -- Its not too late to join:
"CIOs must balance IT w/ business tech that wins, serves, retains customers" @gcolony #wsjcio
To succeed in the #ageofthecustomer, you must master four business imperatives:
10-year investment returns from public #CX leaders is 43%, while laggards see negative returns. #ageofthecustomer
The #ageofthecustomer demands that firms become customer-obsessed. Start with #CX transformation:
'This is the year of the mobile moment': George Colony from Forrester research at #wsjcio conference.
Retweeted by Forrester Research
Essential #CIO agenda: #IT + Business Technology that is customer (v tech) centric. @forrester #WSJCIO
Retweeted by Forrester Research
Are you signed up for the #Forr2015predictions panel? This relationship will be critical.
[The Data Digest] @WhatsApp and @facebook Messenger go neck-and-neck in Europe:
The CIO and CMO will determine the future of business in 2015. Learn more:
The CMO of 2015 must own the most important driver of business success - customer experience