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Forrester Research
marketing 270,800 followers
As #bigdata explodes, so do old ways of doing business. @practicingEA explains why a reset is necessary. #forrbigdata s.forr.com/zvz5
Tech managers are 9% more likely than their biz peers to be planning investments in #bigdata solutions. #forrbigdata s.forr.com/zt8C
Mobile social users more likely to interact with brands than PC users - a desirable marketing audience: s.forr.com/ztdN
#CIOs must master the biz opportunities/challenges that #bigdata creates. Download our free report now: #forrbigdata s.forr.com/zrsp
Despite no "Leader" in our Digital Experience Delivery Platforms Wave, Adobe and hybris outpaced the competition s.forr.com/zrqD
We're looking for a #CMO to join Forrester. Global experience & passion for innovation & #cx is a must! s.forr.com/zq0L
Businesspeople are 13% more likely to be confused by the term "big data" than tech mgmt counterparts. #forrbigdata s.forr.com/zqTN
#Bigdata success relies on constant coordination between marketing & tech management, writes @fatemehx2 #forrbigdata s.forr.com/zp1H
#FS firms should act now as digital startups are hitting them from every corner - @OliwiaBerdak @bill_doyle: s.forr.com/zpK7
Yahoo acquires Flurry: s.forr.com/zn6p. @JulieAsk's take on why this is just as much a play for audience as it is analytics.
Marketers can exploit #bigdata to solve human-scale problems. Download our free report to learn more: #forrbigdata s.forr.com/znRl
How Best Western Great Britain won validation for its #CustExp strategy: s.forr.com/znJ9
15% of global business and technology decision-makers are planning on investing in #bigdata in 2014. #forrbigdata s.forr.com/zmSF
The MBTA needs business class for commuters and coach for tourists. #mbta #subwayproblems #boston
Retweeted by Forrester Research
53% of global info workers spend their own money on tech for work, including mobile devices & apps. #mobilemindshift pic.twitter.com/O6EpEqNdty
IBM is starting to build some serious momentum in the Public Cloud Platform game. @Staten7 explains. s.forr.com/zf3z
IT has cracked the c-suite and @stevenpeltzman is proof. In this @HarvardBiz blog, he shares what it means to be CBTO s.forr.com/zcLn
"Telcos badly need shock therapy," blogs Forrester Analyst Dan Bieler: s.forr.com/zcpb #digitaldisruption @DSBieler
CMOs: master these 5 leadership behaviors to transition your organization to a marketing operating system structure s.forr.com/w9Vq
#B2B content marketing not as mature as marketers think. Results of @forrester @BMANational @OMInstitute joint study: s.forr.com/w8Tt
Line's IPO highlights the potential of messaging apps as new media blogs @Thomas_Husson: s.forr.com/w8nC #mobilemindshift
Navigating the CMO-Agency relationship in the post digital landscape: s.forr.com/w6kB. Welcome @ssikowitz.
The enterprise network is the vital underpinning for the connected business argues @DSBieler: s.forr.com/w5Q0 #digitaldisruption
Holography spells the next phase of innovation in projection technology, @forrester Nupur Singh shares the latest s.forr.com/w5Ds