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Boost Your Job Opportunities With Social Media

Gone are the times of searching your newspaper’s local classified for job openings, then calling and speaking with the gatekeeper to find out where to send your resume. With the eruption of the internet, today’s job search looks absolutely nothing like that anymore. Nowadays, job seekers can scour the net 24 hours a day for updated information on online classified sites like craigslist, hundreds of job boards, and company websites. When you find one that seems in our wheelhouse, you just fill out a couple forms, attach your resume, click submit, and wait for a phone call offering an interview. But that’s what all your competitors are doing as well. So what makes you think your resume will get picked out of the middle of the stack (or more likely clicked on amongst many others in the email inbox)?

One of the ways for you to boost your chances of landing that great new job is by harnessing the immense power of social media. You may think these sites are only for communicating with your friends across the world and sharing the latest viral video, but platforms such as Facebook, Twitter, LinkedIn, and even Youtube can be invaluable assets in your job search. The best part is it’s not even that hard to take advantage. Just follow these few tips, and you will get a big leg up on your completion. And when you are talking about something as important as a job search, that leg up could be priceless!
Stay Ahead of the Competition
When it comes to applying for jobs and getting invited to interview, being one of the earlier applicants can be a huge advantage. The first resumes to come in are oftentimes the first ones to get read. And if you are both well-qualified and early to the party, then that golden interview is likely to be yours. Being one of the first applicants also removes the chance of the company hiring someone else before your application is even read. So how does social media help with this? Easy. Most modern companies use their social media profiles to give out up-to-date information about their business. This may be marketing material, news, or the thing you’re looking for the most… new job postings.

Many companies have even been known to tweet or Facebook post information about these new openings before even putting them up on their website. As an added bonus, you can communicate directly with them through these social media platforms in order to ask any questions you may need answers to before applying. You can also follow the social media accounts of some of the major job boards to help you stay ahead of the competition and get that dream job!
Knowledge is Power
As we discussed earlier, applying for a job in today’s world is likely to involve you submitting your resume online. This faceless way of applying may seem easy (and it often is), but it is also incredibly impersonal. You no longer have the chance to make a good impression on the gatekeeper or anyone else at the company before they look at your application materials. Because of that, items such as your resume and cover letter have become even more vital. They need to be perfect if you want to land that coveted interview, and social media can be a powerful tool in making this happen. That’s because by following the companies you want to apply to on sites like Facebook, Twitter, and Instagram, you will be able to pick up some great information on the direction they are headed in, how they plan to get there, and their current visions and goals. Then you can tailor your resume and cover letter in a way that highlights your skills and experiences that fit what the company you are applying to needs. You may want to hire a professional resume writing company to help you with this, or you may want to do it on your own. Either way, make sure your resume highlights these skills correctly. And don’t forget, this information will also be tremendously helpful during your job interview. Pretty smart, right?
Get LinkedIn
When it comes to using social media to help you find and get a new job, LinkedIn is a complete necessity. It is not only your online resume (an incredibly important thing in today’s job market), but it is also the modern way for people to network. Make sure you fully fill in your profile with all the necessary information. Keep it updated just like you would a resume that you are about to apply to a job with. Connect with friends, family, co-workers, and anyone else you can, because you never know who be the contact that leads to your next job. In many ways, LinkedIn has replaced in-person networking. And we all know how important networking is. So make sure you put yourself out there on LinkedIn. Treat it as a community. It may be just the thing that’s missing from your job search.
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