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Updated 19 Dec 2015

How To Improve Your Social Photo

It is easy to underestimate the importance of a good profile picture, but the truth is that it is probably the single most important thing you can do to improve your results. Every campaign you run will be slightly affected by your photo - even by a few percent - and over a few years those gains or loses can add up.
The photo is the first thing we see when talking to new people online. We rarely hear a voice or see someone's body language, and we have a split second to form an opinion of them as we scroll through a barrage of tweets.
PhotoFeeler conducted a good study looking at people's perceptions of likeability, competence, and influence; i.e. Just by looking at your photo is someone more likely to think that you know your stuff and like you more - thereby increasing the chance they will interact with you. One thing missing from this study is what I would call the 'standout factor', i.e. the element that makes your photo stand out amongst the other hundreds we see each day.
In summary:
- It's important to smile
- Don't obscure your face (especially not your eyes)
- Eyeglasses are good, sunglasses are bad
- Formal dress is important in some cases

If you can't bring yourself to smile, at the very least make sure your photo shows most of your face and doesn't offend people. Anything less than this and people will unfollow you in droves.

How To Improve Your Social Photo
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