Jami Mullikin
1,811 followers
Sergio Mariscal 
StoneColdCountry 
The I.M.F.C. 
Just curious, if you work in an agency what is your current work office policy?
This structure came in a whiteboard moment with myself and Ryan Burns about 15 years ago and it has served me well. It's an easy format to ensure that you are only doing one campaign for one audience and often it quickly makes you see the nuances that require multiple campaigns.
Opportunity - What opportunities do we have with this project? A great example is the Chick-fil-A cows came from a billboard assignment but the agency seized the opportunity to do something much bigger.
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