Want to get better sleep without spending any money?
Here are 5 things you can do:
- Get sunlight exposure in the morning (ideally 10+ minutes)
- No caffeine after 2pm
- Eliminate Alcohol
- Avoid eating within 3 hours of bedtime
- Avoid light exposure within 1 hour of bedtime
If you enjoy tests, tips, tricks like this, you'll love to know that this was all taken from a FREE email I send out every Sunday.
You can sign up here and join 15,000 other marketers, founders, and investors:
Try this out, see how it does.
If it doesn't drive conversions, it's going to help at least make your other more direct-response ads more effective.
This tactic does well educating a new audience about who/what/why you are.
The last piece here is the audience.
Depending on what you're optimizing for:
• view content
• add to cart (ATC)
• initiate checkout (IC)
You can decide how broad or narrow you want to get.
Higher conversion objective = broader audience. & vise versa.
Within the first couple of days, you'll see what's working and what isn't.
When I first did this, we would launch 49 or 96 creatives (all possible variations), and find that 4 or 6 would really ramp up.
The next step: experiment pushing that article with some paid media.
Your 3 main inputs here:
• Headline - catchy, not clickbait
• Ad text - describe the punch line of the story
• Image - don't overproduce this, you won't get the click.
How can you spot a PPR opportunity?
Sometimes you'll know right away.
You'll have a press piece go up, & almost instantly you see the sales being generated are tied to that article.
If you don't notice a bump right away, it could just be a result of being a small publication.
Performance PR (PPR), is the content that:
1. Tells a good story
2. It's not cluttered (no pop-ups, banners, etc)
3. It goes into depth about the product (you understand the benefits)
It should get someone interested in trying what you're selling before they get to your site.
One of the biggest mistakes brands make is spending money on PR teams that only get a small amount of eyeballs.
Here is how you should approach PR, and how it's led to over $20,000,000 in revenue for me.
You're going to learn about Performance PR in less than 3 minutes: 🧵👇
Oh, and before I forget...
Another advantage is this page lives inside Shopify.
So if you're using server-side tracking, your landing page can now be a part of that, versus it using the pixel on the sub-domain.
To make it easier for founders who are doing their own marketing, or even more robust teams, we outlined every section.
All you have to do is install the template, and change the info.
You have NO excuse to be driving ads to your unhelpful homepage now!!
We partnered with @builderio because 4 years ago, I wish I had a simple & effective drag & drop tool for @Shopify.
It would’ve let me probably go from a 3% conversion rate to ~6%.
And for these landing pages, we wanted to make it just as easy to build.
Traditionally companies with smaller teams & leaner budgets don’t get the benefits of larger DTC teams:
• in-house developers
• video editors on standby
• heavy on-site CRO testing
So being able to make landing pages accessible to everyone was a no brainer for us.
The easiest way to decrease your CAC/CPA by 30-40% is: use landing pages.
• what you’re selling
• how it helps them
That’s why today I’m excited to launch the Sharma Brands Landing Page template with @builderio 🎉
Anyone can do it in <5 min!
Early career years are painful.
You feel like an idiot 98% of the time - lost, confused and insecure.
I wish I had a cheat sheet of principles for my first job.
So I put one together.
Here are 20 things about building a career I wish I knew sooner:
Founders today need:
• a platform, not just capital
• a path to their first 1,000 customers
• a direct line to vendors they can trust
• financing options that don’t just dilute them
That’s why we created @MasalaCapital 💎
After being able to invest in companies like:
• Black Wolf Nation
I want to share the upside with you, too!
My presence on the internet, along with my knowledge of being an operator, give me the advantage of seeing a lot of early-stage deal-flow.
Before some of your favorite brands launched, I was helping the founders in the early days with value prop testing, messaging testing, etc.
Early-stage founders get direct access to:
• Me, personally
• @SharmaBrands team (growth)
• SB's partners (technology fulfillment, agencies, brands, etc.)
Because of that, founders prioritize my check into their company.
Over the last few years putting out content on the internet, I often begin building a relationship with founders in their early stages, whether or not I actually *meet* them.
This means when they are ready to raise, I hear about it before traditional VCs do.
My rolling fund is officially live! 🙌
I'm excited to back founders who believe they can change people's lives, make real money, and proudly support underrepresented communities.
More on@MasalaCapitall... 🧵👇
The iOS 14 cookiepocalypse is another reason you need to build brand & have a reason to exist.
Brands with a proper foundation & an omnichannel strategy have seen almost no effect on their MER (media-efficiency ratio).
The brands without a proper foundation are hurting. Badly.
The International @Olympics Committee set up athletes to sleep in cardboard beds. This will negatively impact their sleep, recovery & performance during the most important days of their careers.
Here’s my letter to the IOC and our offer from @eightsleep to fix it. RT in support
I drink three @cometeer coffees every day. I love it.
The company works with the best roasters to deliver great coffee, frozen. It's taking on a $94bn industry, backed by @patrickc, celebs, coffee legends, and 20 🦄 founders.
Drink up the story ☕️
Meet the new beauties on the block!
JUDY Power, our 1000W Portable Power Station, and The Protector, our evacuation-friendly 6-person emergency kit. Your brand new #poweroutage and #emergencypreparedness essentials.
Shop now: judy.co
Congrats to Tyler on launching @trybeehiiv!
• 0% cut of subscription revenues
• custom site + newsletter templates
• built in referral engine
• best-in-class analytics
Oh, it’s also built by @denk_tweets who helped scale a newsletter to 3m subs & $20m/yr in revenue. twitter.com/denk_tweets/st…
Want to give a huge shoutout to @mrsharma for his DTC LP guide. Implemented it for a few clients so far and the impact on their conversion rates has been huge. One client has seen their conversion rate 3.5x using the LPs.
Today @house__of__wise announces our $2m seed round to accelerate our mission of empowering women to be in control of their sleep, sex, stress and wealth.
Sharing learnings from our first 6 months as well as some exciting announcements below! ⬇️🧵