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Within the origin story of @U2's "Cedarwood Road" is the origin story of Bono himself.
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What Additives Look Like Before They End Up in Your Food: A close structural relative of beta-carotene, lycopene is the stuff that gives paprika, pink grapefruit, watermelon, and tomatoes their hue. Only the molecule derived from tomatoes is allowed as a colorant in processed foods, though, typicall
What began as a shopping app turned into a digital pen-pal service for the lonely
Cool off by watching Bentley’s new SUV play in the snow
Just how long should brands keep their rainbow-inflected avatars?…
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The first iPhone was (and wasn't) what you think
"True Detective" has lost its way, but give it time
Photos: The rundown arctic mining town that Putin wants to transform into a resort
Cool off by watching Bentley's new SUV play in some snow
This crazy contraption is part architecture, part water filter
How Paris is making its crazy roundabouts safer for cyclists
Paired with AI and VR, Google Earth will change the planet
I bought a futuristic Segway scooter thing, and then tried to figure out where it came from…
Retweeted by WIRED
What additives look like before they end up in your food
How hacking their instruments helps measure musicians' brain activity
The weird origin story of the world’s most viral scooter
See some of history's most iconic photos, recreated in miniature
Happy Pride! Here's where the rainbow flag came from:
Here are your WIRED Star Wars challenges for week 9
BMW's new flagship sedan is packed with stupidly fancy tech
Tonight, WIRED is pleased to present the world premiere of 'Ant-Man' at Industrial Light and Magic. It's the debut film in the brand new WIRED Screening Series. After the film, WIRED articles editor Adam Rogers will host a Q&A with director Peyton Reed. #AntMan #WIRED #WIREDScreeningSeries #Industri
Aquaculture is fast becoming the main way that humans get their seafood fix. But fish aren’t cattle; they don’t turn passive when cooped up. Every year, hundreds of thousands of salmon, cod, and rainbow trout wriggle through damaged or defective cages and flee into the open seas, never to be recaptu

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