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Some interesting insights into how Generation Z view #social #media and #technology…
Why Marketing to Mums Is 66x More Tricky Than You Thought… #marketing #mums #content #socialmedia
Ovo Energy found most people signed up on mobile devices whilst seeing a TV ad. Dual screening at play! #mumstock
Brand partnerships with aligned products have been a viable growth tool for @ChildsFarm #mumstock
The Chokeables campaign by St Johns Ambulance has so far saved 47 lives. #mumstock
Tips from St Johns Ambulance; do your research, keep focussed, involve partners to amplify #mumstock
St John's Ambulance's work with partners like Mumsnet, and social media were the best tools to amplify the brand message #mumstock
To avoid fear factor, St John's Ambulance used animation. This detached it from reality whilst still educating #mumstock
St John's Ambulance did quantative and qualiative surveying to identify the best audience to market to, expectant parents & babies #mumstock
Little Dish have added Mumsnet Rated to their packaging as they have found it aids credibility #mumstock
Addressing the family in all content rather than the mum has helped limit making mums feel guilty! #mumstock
Little Dish are leveraging "Nutrionist Approved" on their packaging to promote how healthy their ready meals are #mumstock
Little Dish's key marketing challenge is dealing with parental guilt when they buy a "ready meal" for their child. #mumstock
Little Dish was founded 10 years ago to answer concerns about childhood obesity in toddlers and young children. #mumstock
Ovo Energy had different ads digitally for different segments and this resulted in a 40% increase in clickthroughs. #mumstock
Ovo Energy optimised their TV ad spend around particular TV shows which mums watched, i.e Jeremy Kyle, Coronation Street. #mumstock
Advice from @ChildsFarm "Embrace your mistakes and believe in yourself." Great speaker! #mumstock
Pictorial and video advice and guides are a key part of @ChildsFarm social media strategy.
Brand ambassadors have been a huge help in the growth of @ChildsFarm #mumstock
A new baby range by @ChildsFarm launches this summer and design and product decisions were made by focus groups of mums. #mumstock
Two forms of influence, word of mouth and media, were identified in quantative surveying by @ChildsFarm #mumstock
From launch in June 2014, @ChildsFarm is now the fastest growing child's toiletries brand. Incredible achievement! #mumstock
The @ChildsFarm brand's visual identity is based on the founder's own children and animals. #mumstock
Fruit Shoot's Mini Mudder was a great way to inspire an active lifestyle for kids without preaching to mums #mumstock
Fruit Shoot suggest - have a purpose, be real, make it snappy, power of recommendations and make things fun #mumstock
Fruit Shoot removed full sugar products in 2012 despite their great sales in a conscious decision to support mums' needs. #mumstock
Fruit Shoot withdrew their product in 2012 after a fault with the caps. They reported a £25m loss however retained mums' trust #mumstock
The #thisgirlcan hashtag has had over 660,000 mentions since launching! #mumstock
On social media people take photos of the This Girl Can billboards, as they identify so much with the message. #mumstock
The This Girl Can campaign was only above the line for 9 weeks yet has huge awareness through social media conversations #mumstock
Social media was a huge powerhouse for This Girl Can #mumstock
"This Girl Can" campaign addresses the fears of women around their appearance, ability and their priorities #mumstock
The "This Girl Can" campaign was founded on the finding that 6m women play a sport weekly, compared to nearly 8m men #mumstock
Sainsbury's Smart Shop is already live in a couple of stores #mumstock
Smart shop is new tech from Sainsbury's which will give you a map to your own shopping and scanning yourself means no checkout. #mumstock
Understand your customers and personalise as far as you can via digital media. Mike Coupe, Sainsbury's #mumstock
Sainsbury's don't focus on marketing but on their relentless focus on detail. #mumstock
Multi buy offers no longer Sainsbury's approach as customers felt they needed maths ability and felt they were buying & wasting #mumstock
Technology will lead Sainsbury's into telling you what you need on your shopping list before you even shop #mumstock
Sainsbury's use data to drive incentives for new mothers as they switch to shop online from in-store #mumstock
Mike Coupe advises relentless focus on the detail. Dealing with individual customers issues every day #mumstock
Mike Coupe, CEO at Sainsbury's believes that Mog increased brand affection. #mumstock
Mog bought the idea to Sainsbury's raising £1m for child literacy at Christmas #mumstock
Sainsbury's believe their world will become more about micro targeting going forwards. #mumstock
Sainsbury's use transactional data to predict future needs on an individual level. #mumstock
Sainsbury's operate weekly panel of mums describing local experiences #mumstock
Baby pictures tend to get around 48% higher reaction on Facebook than an average post! #mumstock #marketingtomums
Facebook now has 3m advertisers on the platform. 56% of new mums in the US looked at Facebook before 7am #mumstock
If you have a small marketing budget to market to mums, peer to peer advocacy can be very powerful #mumstock
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