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TAMBA

Could an #influencer #marketing #campaign be right for your product or service? Take a look at some here: tamba.co.uk/influencer-mar…
Our MD, Jon Broomfield, is speaking about #brand #marketing at the BASBM Summer conference this afternoon.
[INFOGRAPHIC] 40% of people share on #Facebook to make themselves look good: socialmediatoday.com/social-busines… #socialmedia
"Is it Time to Change Up Your Social Media Strategy?" by @thisisTAMBA on @LinkedIn linkedin.com/pulse/time-cha…
If you're still struggling to invest enough time or money in your social media strategy, consider this!
#Instagram users unhappy as platform rolls out algorithm-driven order of posts leading to reduction in post likes theguardian.com/technology/201…
TAMBA's Jon Broomfield channels The Stig before a hot lap
Laps at #Silverstone with Pirelli! Love our jobs!
It's a tough job but we're at Silverstone with Pirelli today.
We need more bloggers for active campaigns! Message us in the first instance. #bloggerrequest #bloggerswanted #mummybloggers #TOTS100
We have a new website! What do you think? tamba.co.uk #digital #webdesign #socialmedia
BBC to close recipes website as part £15m saving plan. Paywall content continues to grow as free content declines bbc.co.uk/news/uk-363089…
Facebook's trending topic bias shows just how much control the network has over what we information we receive fortune.com/2016/05/09/fac…
Some interesting insights into how Generation Z view #social #media and #technology cbsnews.com/news/social-me…
Why Marketing to Mums Is 66x More Tricky Than You Thought linkedin.com/pulse/why-mark… #marketing #mums #content #socialmedia
"WHY MARKETING TO MUMS IS 66x MORE TRICKY THAN YOU THOUGHT" by @thisisTAMBA on @LinkedIn linkedin.com/pulse/why-mark…
Ovo Energy found most people signed up on mobile devices whilst seeing a TV ad. Dual screening at play! #mumstock
Brand partnerships with aligned products have been a viable growth tool for @ChildsFarm #mumstock
The Chokeables campaign by St Johns Ambulance has so far saved 47 lives. #mumstock
Tips from St Johns Ambulance; do your research, keep focussed, involve partners to amplify #mumstock
St John's Ambulance's work with partners like Mumsnet, and social media were the best tools to amplify the brand message #mumstock
To avoid fear factor, St John's Ambulance used animation. This detached it from reality whilst still educating #mumstock
St John's Ambulance did quantative and qualiative surveying to identify the best audience to market to, expectant parents & babies #mumstock
Little Dish have added Mumsnet Rated to their packaging as they have found it aids credibility #mumstock
Addressing the family in all content rather than the mum has helped limit making mums feel guilty! #mumstock
Little Dish are leveraging "Nutrionist Approved" on their packaging to promote how healthy their ready meals are #mumstock
Little Dish's key marketing challenge is dealing with parental guilt when they buy a "ready meal" for their child. #mumstock
Little Dish was founded 10 years ago to answer concerns about childhood obesity in toddlers and young children. #mumstock
Ovo Energy had different ads digitally for different segments and this resulted in a 40% increase in clickthroughs. #mumstock
Ovo Energy optimised their TV ad spend around particular TV shows which mums watched, i.e Jeremy Kyle, Coronation Street. #mumstock
Advice from @ChildsFarm "Embrace your mistakes and believe in yourself." Great speaker! #mumstock
Pictorial and video advice and guides are a key part of @ChildsFarm social media strategy.
Brand ambassadors have been a huge help in the growth of @ChildsFarm #mumstock
A new baby range by @ChildsFarm launches this summer and design and product decisions were made by focus groups of mums. #mumstock
Two forms of influence, word of mouth and media, were identified in quantative surveying by @ChildsFarm #mumstock
From launch in June 2014, @ChildsFarm is now the fastest growing child's toiletries brand. Incredible achievement! #mumstock
The @ChildsFarm brand's visual identity is based on the founder's own children and animals. #mumstock
Fruit Shoot's Mini Mudder was a great way to inspire an active lifestyle for kids without preaching to mums #mumstock
Fruit Shoot suggest - have a purpose, be real, make it snappy, power of recommendations and make things fun #mumstock
Fruit Shoot removed full sugar products in 2012 despite their great sales in a conscious decision to support mums' needs. #mumstock
Fruit Shoot withdrew their product in 2012 after a fault with the caps. They reported a £25m loss however retained mums' trust #mumstock
The #thisgirlcan hashtag has had over 660,000 mentions since launching! #mumstock
On social media people take photos of the This Girl Can billboards, as they identify so much with the message. #mumstock
The This Girl Can campaign was only above the line for 9 weeks yet has huge awareness through social media conversations #mumstock
Social media was a huge powerhouse for This Girl Can #mumstock
"This Girl Can" campaign addresses the fears of women around their appearance, ability and their priorities #mumstock
The "This Girl Can" campaign was founded on the finding that 6m women play a sport weekly, compared to nearly 8m men #mumstock
Sainsbury's Smart Shop is already live in a couple of stores #mumstock
Smart shop is new tech from Sainsbury's which will give you a map to your own shopping and scanning yourself means no checkout. #mumstock
Understand your customers and personalise as far as you can via digital media. Mike Coupe, Sainsbury's #mumstock
 
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