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PPC Hero

“The travel agent of the modern world has undergone a seismic shift in identity.”
3 advanced PPC tactics to help you stay ahead of the competition:
Use Google Calendar to show how much you run promotions!
This toolkit has your back for your certification exams!
Need another bracket to fill out instead of doing your job? Try #SearchMarketingMadness!
“You could be optimizing toward the wrong conversion metrics.”
Check out the new #Travel #PPC infographic from @Hanapin! Get the top ten tips:
Use advanced tactics to stay ahead of your competitors #PPC Tactics
Small issues [with conversion tracking] may lead to inaccurate counts or no tracking at all.
Infographic: Top Ten #Travel #PPC tips: You won't believe what number one is!
"Even the best of us probably fall victim to traffic spikes from ‘everything else’"
Explaining the value of PPC to the C-Suite:
Newly released Infographic by @Hanapin on #Travel #PPC! Get the top ten tips:
What happens post-click on social ads? Use the Social Users Flow Report in Analytics!
Are you confident the conversions being reported in your #PPC account are correct? #PPC #SE
Taking your certification exams soon? This toolkit has you covered!
Go outside of @google! Bidding Methods For #Social Platforms #PPC #DigitalMarketing #SEM
GDN generates a lot of brand exposure, but how do you determine the quality of new leads?
Newly released Infographic by @Hanapin on #Travel #PPC! Get the top ten tips:
Native Ads purchase intent is 53% higher compared to traditional banner advertising. #PPC
“This shift in user behavior means we must expand our reach beyond Google and Bing. ”
“Microsoft announced the launch of the Bing Network, marking the end of Yahoo Bing Network.”
No sidebar ads? Use segments to see how many impressions are showing above organic results.
Google. Bing. Facebook. Twitter. We think you need to focus on at least one more site:
“The modern day travel agent is an independent operation, acting on his or her own behalf.”
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