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Q: What is a “Customer Experience Program”? A: What Do You Want it to Be?
Your Math Is All Wrong: Flipping The 80/20 Rule For Analytics
Customer Experience And User Experience: Where They Meet
Your Customers’ Behavior Is a Competitive Advantage /via @HarvardBiz #custexp #cx #cem
Your customers are changing: Do you know what they expect?
Routines bring predictability. But unexamined, they easily get in the way of an exceptional customer experience.
CMOs Increasingly Expected to Lead Customer Experience Efforts
Where Customer Experience is Going in 2015: 10 Trends to Watch
Imaginary Expert 'Meghan Millennial' Explains The Omnichannel Retail Customer Experience
Challenge: Disconnected brands across three divisions reflect siloed businesses, impeding value creation. Solution:
Companies like Birchbox and Uber are winning the game of consumer marketing because of one single variable...
RT @CMO_com: Check out this INFOGRAPHIC by @dropifi to understand habits & profiles of online shoppers
Do you want to be the kind of company that customers love?
Reading: "The Tech Trends You Can’t Ignore in 2015"
3 Killer Questions CMO Candidates Should Ask In Interviews
Do you know your customers well enough to make an engaging connection?
Can consumers be as engaged and accurate with prediction markets as employees?
Creating a Customer-Centric Culture: A Model Employee Handbook
2014's Biggest Mobile Advertising Developments
Collecting Customer Data: The Trust Exchange /via @InsideCXM
Charging customers for loyalty? It may work better than you think...
Staying power is vital for innovation.
Around the world on New Year's Eve in photos -
Webinar archive: "Customer Journey Mapping for Better Customer Experiences"
Customer-Centricity Is Mandatory for 2015 | CustomerThink -
Boost loyalty by understanding emotions and changing the customer experiences that drive defection...
What do you think, boss? How to gain board support for your Customer Experience (CX) program
Is it any wonder that consumers are leery of giving brands their personal information?
Before you spend time, energy and money on more marketing, fix the holes in your systems...
How Big Data Is Blurring Industry Lines At Companies Like Nike
Clients Rejoice! This Elf on a Shelf Will Judge the Crap Out of Your Ad Agency
Why So Many New Tech Companies Are Getting into Health Care
A guy needs to shave. It could go 1,296 ways...
Your organization’s abilities are overwhelmingly affected by how engaged your employees are.
Do you know what you're paying for?
How Social Media Is Disrupting The Customer Engagement Cycle
[Video] What Great Brands Know: Commit and Stay Committed
"You can’t sit on the lid of progress. If you do, you will be blown to pieces." Henry J. Kaiser
Small adjustments may not seem momentous on their own. Yet in their context, they can be game-changing...
Digital transformation is top-of-mind for CMOs, and it reaches all corners of marketing.
Now available: Voluminous amounts of data. But you have to USE it.
Six Counterintuitive Ways to Make Your Business Thrive
5 Cereals Twitter Users Are Desperate to Bring Back