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Michael Hinshaw
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Marketing-inspired word-of-mouth generates more than twice the sales of paid advertising...
RT @DonPeppers: How are customers different, actually? From a business perspective, there are really just two ways.
Would your customers pay you to provide feedback? @DinnerLab figured out a way to do just that... #cx
That mystical, magical thing that clients demand and suppliers promise...
Don’t Cast A Wide Net, Build the Pond #cx #cmo
Reading: "Getting Cross-Cultural Teamwork Right"
Undertake a different form of research to discover hidden customer wants and needs.
There's more than one way to skin a cat... and to define #bigdata
Employee Culture: Why Amazon is on Top and Bank of America Isn’t?
"Even if you are on the right track, you will get run over if you just sit there."- Will Rogers
Retweeted by Michael Hinshaw
No matter what you may think, it shouldn't be all about you.
RT @RickCooper A goal should scare you a little, and excite you a lot. ~Joe Vitale
In a world of "too much", here's one thing that we can stand to have more of...
Are your touchpoints helping you retain and acquire more customers, or do they leave clients wanting more?
Leverage your internal expertise and collective knowledge before you spin up a customer research initiative...
It's all about getting the customer to their goal in the quickest manner...
Dear Home Depot (and Target and Adobe and eBay and…): Can You Please Do a Better Job Protecting Our Data?
There may be more to learn from failure than success...
RT @ibmwatsonbot: 3 Reasons Why Cognitive Systems Will Revolutionize Customer Experience: IBM Watson
RT @CMO_com Have you empowered your employees to solve customer problems? #GetCustomerCentric
What Happens When Employee Rewards are NOT Aligned With Customer Experiences.
Marketing Automation: 3 Trends to Watch
Find out what business trends are on the minds of top retailers... What's on your mind?
In a strange twist, Bissell's brand manager puts his mouth where their money is...
“I try to do the right things at the right time. They may be little, but they make the difference between winning & losing.” K Abdul-Jabbar
Valuable? Yes. But don't expect data and analytics to solve every problem you face.
7 Game-Changing Marketing Trends to Engage Customers, Build Your Brand #cmo
What to do, when your area of interaction excellence is different from customers' area of interaction preference?
This week's content is all about employee experience... #eex
If you want to deliver a better customer experience, you’d better start by improving employee experience.
RT @TPMetrics: Voice of the Customer measurement: Which metrics are right for you?
The Simple Words That Made Google a $400 Billion Company
RT @StrativityGroup: Admitting to shortcomings, not so easy. Check out what @LiorStrativity says we don't admit to
People are your most important asset, but when it comes to measuring people KPIs you're probably getting it wrong...
Culture creates the foundation for strategy and will either be a company's greatest asset or largest liability.
Empower consumers to add your story to theirs (and tell about it)...
Reading: "How to Build an Everyday Bank"
RT @jeremarketer: "What I Learned From Simon & Garfunkel and Krav Maga" by @alibzagat on @LinkedIn…
Marketers Speak out on Data, Email, and the Customer Experience #cmo
Customer Journey Mapping: 10 Tips For Beginners
Your employees may not have any intention of quitting. That doesn't mean they won't. #eex
In An Always Connected World, Touchpoints Need More Than A Fresh Coat Of Paint
“We promised we were going to fix it, and we changed everything about our business.” Vastly improved @dominos #cex
#cex , #bigdata , and 5 Ways to Leverage the Information Surrounding Your Customers
Understanding Onmichannel Strategies and How it Affects You
5 Ways to Leverage the Information Surrounding Your Customers #cx #cex #bigdata
“The majority of successful new inventions or products don’t succeed in the market for which they were originally designed.” - P. Drucker