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Michael Hinshaw
You talk an awful lot about it - but do you really get it?
Storyscaping: Stop Creating Ads, Start Creating Worlds
How To Find – And Close – Vision, Culture, And Experience Gaps | MCorp Consulting
A brand is not its external manifestations. It’s the internal manifestation of brand promise, customer experience.
8 [GREAT!]Tips For Startup Success from @msuster
Reading: "Corporate America's No.1 Enemy? Itself"
Let’s Make 2014 The Year Of Passion via @mynewsana
An awesome look inside @Mattel_Inc's 3-Year Quest To Make A Better Toy Gun | Co.Design | business + design -
Is there a strategy for reputation management in a world where people talk about your brand on social media 24/7?
How Kimberly-Clark Reshapes Its Marketing To Fit A Digital World -
Celebrate Connectivity: It's Internet of Things Day #iotday
5 Ways Data Can Be Great for Creativity
Where does the mall go from here?
Reviewing: "Nine of the best social campaigns from March 2014"
CMOs will own the CEO seat...
Providing excellent experiences and making people’s lives easier is perhaps the best form of marketing there is...
"Truth builds trust." - Marilyn Shuttle
One Small Selfie for Man: The First Instagram From Space
Oculus Rift: The Future of Customer Experience? via @mynewsana
The strategist's job is to understand and cope with competition. Often, however, competition is defined too narrowly.
What if, instead of being fast, what matters is endurance... /via @HarvardBiz
What kind of value are you giving in exchange for the data you’re acquiring?
Sometimes when a task seems insurmountable, we retire too early and miss out on the journey of the attempt.
RT @nporte: Why is Great Service Hard to Find? via @CXJourney