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Michael Hinshaw
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Who delivers a better customer experience – Apple or Microsoft?
I talk a lot about Amazon here, but they just make shopping so easy… and personal. More on that here:
Websites should be like the companies they’re the faces of: sleek and easy to use. Here are some of 2014’s best...
Yes, you should tweak your marketing strategy, but it’s not disruptive if you’re following someone else’s lead.
“Ladies and gentlemen serving ladies and gentlemen.”
KISS: Keep It Simple, Stupid. Nobody likes it when things are overcomplicated.
Some of the latest techno-magic failures had the same basic downfall: not focusing on a specific set of customers.
RT @Hyken: If we consistently exceed the expectations of employees, they will consistently exceed the expectations of our customers.
Getting people to open emails is challenging… do some recon, figure out what works best for you, and stick to it.
I was all too familiar with PBR before it was cool, but check out what happened when hipsters started adopting it...
The better your story, the better. (This 10 year old sits at the helm of a dog treat empire with 6-figure sales.)
If your reputation precedes you (and it’s a good reputation), your work is already done for you.
Know your customer! Check out how Keurig is targeting college kids.
More than 80% of customers would have stayed if their complaints had been addressed when they were first aired.
Follow these job interview tips… but apply them to customer outreach (in other words, don’t offend your customers)
Even if it's not your thing, Tinder is something you should look at (as in – how and why is it so popular?)
Don't sacrifice the customers you already have to [maybe] get new ones...
Make your company or product an integral part of your customers’ lives.
This is a perfect, simple, guide to creating a customer centric culture in your culture, within and without... #cx
Confidence and customer centricity all in one place!
Recognize customers' needs and intentions along their journey to measure success and identify opportunities.
Why Asking Customers to Rate This is a Mistake. #cx
Why Microsoft is [very] interesting again...
News flash people: Ignoring something isn’t going to make it go away…
A refund doesn’t have to be a bad experience. [Or: How not to make a mountain out of a molehill...]
Big data doesn't just help with customer relationships...
RT @FastCompany Warby Parker sees the future of retail
Mar­ket­ing has been dis­rupted in a big way by big data. But how do we best use these new capa­bil­i­ties?
RT @B2Community: Why Most Startups Fail And How To Avoid The Same Fate
Good reviews beget more business… so how to get them?
RT @LanceScoular: The chief cause of failure and unhappiness is trading what you want the most for what you want now. Zig Ziglar
RT @Cxcellence1st: The growing importance of #mobile customer experience is magnified with Gen X & Y #cx
Why you should de-emphasize traditional marketing and focus on loyalty instead
Retweeted by Michael Hinshaw
RT @DebbieSzumylo: "Improve Customer Experience...But What About Employee Experience?" #cx #custexp
Companies have personas, and as with individuals, the way the world sees you should shape your social media approach.
The Race to Deliver Delightful Customer Experiences
RT @JeanneBliss: 95% of retailers identified customer experience as a top-three priority in the 2015. #CX #Custexp
Is Apple Losing Its Luster? Microsoft Comes From Behind in the Race to Deliver Delightful Customer Experiences.
7 customer experience case studies that generated loyalty and ROI
If you can figure out a way to be an authority on the problem you’re solving, you’re fighting the good fight.
RT @MediaCapsules: Marketers & the Dreaded Customer Experience Gap #Infograph
How the #IoT will create faster than real-time customer service #cx
RT @CMOHouseLens: Lessons from a marketing & CX giant: how Disney creates a 70% return rate
Knowing your customer so well it’s almost creepy…
From #1 to done in a few weeks. That should be warning enough to commit to transparency...
[Video] Want Loyal Customers? Understand This.
A wolf in customers’ clothing? Be one with them and learn their ways. Social is often the best way to do that.
Can brick and mortar stores compete with companies like Amazon who undercut their prices by 13-20%? They’re trying.