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By Dave Sumter
Updated 30 Jul 2015
Measure And Optimize Your Social Media
Being a 'data guy' I love numbers. I lap up research that can give insight into improving performance.
I've written some stuff on how many posts to make in a day, their optimal length, times and schedule.
It's important to remember that this is just best practice.
There are many factors that could result in your optimal numbers being very different - not only is your audience completely different to everyone else's,
but the networks themselves are constantly changing.
Twitter, facebook, and the rest are adding and removing features all the time;
pinned tweets, share counts, auto play video, more photos, and a multitude of other features will all change outcomes.
Also, these studies are often done with a few things in mind, such as increased engagement or follower growth. Your goals may be different.
- look at these numbers through squinted eyes
- update the numbers every year
- start with the numbers below and then test and find your own sweet spot
- these are generally minimums, and slightly higher numbers don't do any harm
So, have you run any of your own studies? What works for you?