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Updated 30 Jul 2015

Measure And Optimize Your Social Media

Being a 'data guy' I love numbers. I lap up research that can give insight into improving performance. I've written some stuff on how many posts to make in a day, their optimal length, times and schedule.
It's important to remember that this is just best practice. There are many factors that could result in your optimal numbers being very different - not only is your audience completely different to everyone else's, but the networks themselves are constantly changing. Twitter, facebook, and the rest are adding and removing features all the time; pinned tweets, share counts, auto play video, more photos, and a multitude of other features will all change outcomes.
Also, these studies are often done with a few things in mind, such as increased engagement or follower growth. Your goals may be different.
So:
- look at these numbers through squinted eyes
- update the numbers every year
- start with the numbers below and then test and find your own sweet spot
- these are generally minimums, and slightly higher numbers don't do any harm

numbers summary

So, have you run any of your own studies? What works for you?
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