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Updated 23 Dec 2015

How Often To Post On Social Media

There is no right or wrong answer to this question. You can post as often as you like, or as often feels right. Trying to 'force' a certain number of tweets in a day just to hit certain targets would be counter-productive. Keep it natural, and tweet when you have something interesting to put out there - whether that's once a day or once a hour.
However, if you are pre-scheduling a lot of tweets then your goal is to find the number of posts that will lead to the highest engagement from your followers (assuming the quality of the posts are equal). In theory, every post you send in a day will lead to some level of diminishing engagement. So until you reach zero engagements for a post you could keep posting to increase your overall results. But this needs to be balanced with the negative side effect of people getting annoyed with you - which could lead to unfollows and mutes.
So, what is a balanced number of posts to send each day? It's useful to look at some of the earlier studies. This infographic posted by SumAll summarizes some of the findings from a recent Buffer study. I'd like to see another analysis compare number of posts to unfollows (or mutes) made by followers, but I haven't seen any data on that yet.
In summary, these are your minimums:
- Twitter: 3+ times per day
- Facebook: 2+ times per day
- LinkedIn: 1 time per day
- Google+: 3 times per day
- Pinterest: 5+ times per day
- Instagram: 2+ times per day
- Start with these numbers and then test higher numbers

How Often To Post On Social Media
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