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.@EmWatson borrows from the boys with a crisp tuxedo & tops it with a cherry lip. #HMLife
Weekends are for brunching! Get cozy for a day catching up with friends.
Photog @alice_gao's Insta has a cult following, so #HMLife found out her #FollowFriday picks:
I'm going to be performing at the @hm Oxford Circus store for the #ELLEStyleAwards on Feb 5th! #HMLovesMusic 🎤
Retweeted by H&M USA
You're invited! Watch the #HMDA15 winner's show – live from @fwstockholm. Stay tuned at
Who gets credit for inventing the mini? #HMLife talks the story & styling of our fashion hero:
Which staple is a must-have in your spring wardrobe?
We love how blogger @BrooklynBlonde embraced a gray day with our oversized sweater.
Bring out your best features with our highlighting & contouring tips: #HMLife #HMBeauty
Thanks to @JamieDornan & the rest of our #HMLife Top 10, this scruffy look is growing on us:
We're in for a groovy season with these '70s-inspired styles.
This week's roundup of #HMLife #HMEditorsPicks includes smooth textures & sharp tailoring:
Oh, hi, @Florrie! Behind the scenes with this rockstar in feminine florals at the #HMLovesMusic shoot.
Congrats to #MagdalenaBrozda, winner of our #HMDA15 People’s Prize! See her work at
We never start a workout without some killer tunes. Get pumped up with our playlist: #HMSport
It's a great weekend for a closet refresh. Shop select items from $5 through 1/19, with an extra 30% off in-store!
The @ToneItUp fitness mavens shared their H&M picks for chic workouts on @extratv. Watch here:
Say hello to @LaraStone, the star of our #HMNewNeutrals campaign coming in #SS15! Stay tuned for more.
Who's ready to shop this weekend? Find select styles from $5, in-store & on until 1/19.
Have you fallen in love w. @Florrie? We have! Announcing her as the face of our upcoming #HMLovesMusic collection.