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Hoefler&Co.

Apparently I buy Girl Scout Farmer Earth Obama brand tahini.
And then these, for cars and jet skiis. Why is the last option in every list always "budget sci-fi film?"
This one's from a company that embroiders factory uniforms. I feel itchy just looking at them.
CNC gravers that etch brass plaques have similarly awkward lettering. A good opportunity for someone to improve.
More lettering guidance for the horrific, mechanized cutting of tombstones. "Axed Outline," though, what a term.
I find catalogues of awkward lettering for specific media perversely intriguing. This one's for tombstones. #20!
Latest update to @Adobe CC apps: updates live alongside originals, originals no longer work, shortcuts dead. WHY
Language? I'm thinking something from Tintin, or the original series "Mission: Impossible"
A brilliant optical illusion, and not unfamiliar to typeface designers: hflr.co/dhr43 thx, @mjdominus!
Beautiful transitions, & our Quarto typeface, in this @typewolf SOTD by @LocomotiveMTL: hflr.co/mldr1
Thanks to @TheTypeStudio for kicking off her analysis of optical sizes with our Didot! hflr.co/j5n4q
Something in my mail just reminded me of this little lovely, from H&Co 16 months ago. hflr.co/next
From my NYT piece on New York Fashion Week. #BillCunningham
Retweeted by Hoefler&Co.
Wonderful: how the NYT solved a typographic challenge around Eisenhower & others: hflr.co/ike
when you realize there will be lots of books in the future whose titles are just the year you're currently living in
Retweeted by Hoefler&Co.
Last (& thorniest) bit of Whitney Narrow today, & a big thanks to @szkolny and @colinmford for everything!
Hiding in Whitney Narrow, a "Stylistic Set" that flattens angled strokes: hflr.co/eil3j
A little more of the new Whitney Narrow, art by Brian, Maurizio, and Jonathan at H&Co. hflr.co/eil3j
Very pleased to introduce the new Whitney Narrow family — & Whitney Narrow SSm for web! hflr.co/eil3j
The first of three great Kickstarters this week: a DWIGGINS book from @Lett_Arc! hflr.co/wad. #!!!
Typographic trouble at 96th st. @HoeflerCo pls help! Also, MIT press logo?
Retweeted by Hoefler&Co.
Props to the happy few, the band of brothers & sisters, who spent time puzzling over this: hflr.co/o67kp
New: A typographic excursion, from the designers at H&Co. Come along? hflr.co/7kp4l
 
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