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Forrester Research
marketing 309,369 followers
While 63% of consumers learn about products offline, mobile plays a pivotal role.
Consumers are watching TV when its convenient to them #FORRforum
Privacy is the next big consumer led market shift, says @fatemehx2. #FORRforum
Social marketing's biggest challenge: measurement. #FORRforum
Marketers believe consumers will make the rational decision. But that's simply not the case. #ForrForum
Marketers: build your Reach and Depth and Relationship channels (RaDaR) #FORRforum
Gone are the days of order takers. Only sales "consultants" that focus on #CX will survive.
B2B buyers prefer to buy from a website, yet just 25% of B2B companies actively sell online.
1 million US #B2B salespeople will lose their jobs to self-service eCommerce by 2020.
Over the past 40 years, most US households have been spending less money - not more - shopping
Despite speculation, #PRISM has had minimal impact on the US #cloud market.
73% of B2B buyers prefer a website to a salesperson, driving eCommerce sales to $1T by 2020.
If your top priority isn't becoming more customer-focused, you’re making a mistake. #measureCX
In order to be great, #CX must create and sustain customer #loyalty. How do you #measureCX?
RT @TheNextWeb: Why most digital transformations will fail (and how 2 make sure yours doesn’t)
Only 11% of brands delivered "excellent" #CX in 2014. How do you #measureCX?
Consumers spend more time browsing @facebook's #mobile app than Twitter and Instagram combined. #F8